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Work Background
Lightbeans®Senior SEO Specialist and SEO Content director
Feb. 2024CanadaProvided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
Enhanced online brand visibility by creating engaging, shareable content tailored for multiple platforms.
Collaborated with cross-functional teams to develop integrated digital marketing campaigns that aligned with overall business objectives.
Increased website traffic by implementing strategic SEO techniques and optimizing on-page content.
Provided key recommendation with regards to JavaScript SEO best practices as the website was suffering due to heavy JavaScript problems.
Implemented redirects that were originally JavaScript redirects and converted them to HTML redirects to allow for the flow of link equity and page authority throughout the site.
Wrote over 30 Blog Posts on the subject of PBR or physically Based Rendering.
Provided extensive strategies and keyword/ entity based research.
Made key recommendations to enable the Lightbeans website to achieve topical authority in the future.
Regularly monitored industry trends, adapting tactics as needed to maintain a competitive edge in the ever-evolving digital landscape.
Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
TrebletreeSenior Search Engine Optimization Specialist
Mar. 2023 - Apr. 2024United StatesConducted competitor research and analysis to identify gaps in our strategy and capitalize on areas of opportunity for improvement.
I worked directly with the team at Trebletree.co on the Unleashed Brands Portfolio. The main website from the portfolio was Urbanair.com which now receives over 2 million visits a month
Conducted a comprehensive website and business audit for Urban Air, resulting in key recommendations for improvements on optimized and improved usage of schema data throughout the organization's entire website.
My recommendations resulted in Schema Markup being implemented on the entire website. Furthermore, I was responsible for auditing and recommending changes to the urbanair.com franchisee pages to ensure that best local SEO practices were being adhered to. At the time Urban Air received roughly 1.6 million visits a month and now it receives over 2 million
Actively worked with Trebletree.co providing consultation on best practices in SEO for their own agency website at www.trebletree.co.
Developed a strategy in collaboration with Trebletree that successfully increased Urban Air's overall traffic volume from 1.6 million visit to 2 million visitors per month.
Made strategic decision and strategy implementation to optimize pages ranking between position 11 and 20 on Google, resulting in multiple pages moving from page two to page one for the Urban Air Website.
Advised clients on effective content marketing strategies, including the creation of high-quality, keyword-optimized articles that drive traffic and engagement.
Pearl Lemon GroupSenior Technical SEO Specialist
Feb. 2023 - Apr. 2024London, England, United KingdomMy role at Pearl Lemon has covered all aspects of SEO including technical SEO, On-page SEO, Off-page SEO and SEO content editing and writing
Implemented link building strategies that resulted in an increase of the Sales website's domain authority to above 50
Additionally, increased the Ahrefs domain rating to a score above 50 DR
Worked with the entire SEO team located throughout the world and was responsible for strategy implementation, internal link building strategy development and implementation on numerous Pearl lemon websites
I was Placed in charge of the organizations Food & beverage sectors websites which included catering, Pearl Lemon Cafe, Pearl lemon experiences, Pearl lemon Boba and Pearl Lemon Experiences.
I was responsible for developing the content strategy process for the entire organisation.
Used tools such as Ahrefs, Frase and SEMRUSH to attain numerous number 1 ranking positions which essentially helped the Pearl Lemon Catering website land some big contracts through organic search including brands such as Apple who utilised their catering services.
Achieved number 1 ranking and featured snippet in the London market for keywords such as Corporate Catering London.
Achieved number 1 ranking for keywords that were highly relevant to these websites including: 'corporate coffee catering', 'boba tea training UK', 'how to use bosch tassimo', 'How to Descale Breville Coffee Maker' and more
Optimized hundreds of internal Pearl Lemon pages using the latest on-page SEO techniques and best practices which saw measurable increases in the associated websites
Developed wheel and spoke or cluster SEO strategy for internal links which helped provide a more distributed flow of page authority throughout their entire website. This was implemented eventually on all Pearl lemon's internal sites.
Primarily my optimizations resulted in a significant increase in website visitors
Websiteness Consulting LLCSenior SEO Manager
Jan. 2022 - Dec. 2022United States● Increased website visibility across top search engines through keyword research and optimization,
organic link building, and content management that led to an increase in website traffic
● Recommended and implemented improvements to website architecture, content, and linking to
enhance SEO rankings for target keywords
● Responsible for over 50 websites that belonged to Websiteness as part of the company's rank and
rent business model
● My responsibilities during my time at Websiteness were to oversee the successful implementation
of the SEO strategy which consisted of a mix between organic SEO and Local SEO
● Successfully setup and optimized numerous GMB (Google Business Profiles) throughout the USA
from my office in South Africa
● Developed and created a plan and strategy which resulted in successful lead generation as a result
of local SEO efforts
● Conducted comprehensive SEO audits on the business's websites and identified key areas of
consideration for improvement
● Implemented all SEO changes, new blog articles, and other design changes myself as I was also
contracted as a WordPress web developer for Websiteness at the same time
● Worked with a Websiteness owned company called Leadsnap (Saas product) where I was
responsible for optimizing 4 of their websites which were under the Leadsnap portfolio
● Whilst working with Leadsnap and Websiteness, I achieved number 1 positions in the national and
local USA search results for the flooring industry ranking number 1 for keywords such as 'Flooring
Plano', 'commercial flooring Plano', 'commercial flooring'.
● These were significant results as the city of Plano in Texas is a very competitive and large city
especially with regards to SEO.
● Collaborated with cross-functional teams to develop integrated digital marketing campaigns that
aligned with overall business objectives.
● Recommended changes to website architecture, content and linking to improve SEO positions for
target keywords.
FreelanceProfessional Web Developer
Feb. 2020 - Apr. 2024Cape Town, Western Cape, South AfricaI act as a professional developer for international clients. I develop and design websites made using Webflow and WordPress. I also act as a professional SEO expert for top brands in South Africa. Currently I also assist with UI and UX design for my clients. I have worked with numerous international brands and I am now also moving towards mobile app development. I study programming on a daily basis to keep myself in touch with the foundational aspects that are crucial in effective web development.
FreelanceSearch Engine Optimization Specialist and freelancer
Feb. 2020 - Apr. 2024Cape Town, Western Cape, South AfricaI have been acting as a professional SEO freelancer for Brands within South Africa. I am responsible for the SEO of all my client's websites. I also develop and maintain the websites and ensure that they are in peak performance and fast to load. I have experience in working with brands across a broad and diversified spectrum. From Flooring businesses to entertainment agencies I have worked on SEO projects in a wide variety of different industries.
PrivateSenior SEO Specialist - A number of top South African Brands
Jan. 2019 - Mar. 2024South AfricaThroughout my SEO career I have maintained a portfolio base of South African Client's.
I have been responsible for their entire SEO Campaigns.
A noteworthy result to mention was an increase in an events and decor hiring business called Macstyle Hire moving their traffic volume from around 160 visits a month to the point where the business now receives around 3000 visits a month. This was done on a very tiny budget and the website was primarily an e commerce website. As a direct result of the SEO implemented the business has received a big ROI on it's investment and today enjoys ample organic traffic with numerous number one positions on Google.
I focused my client work on improving aspects relating to SEO such as website architecture, SEO content, Technical SEO, WordPress Web Development, Local SEO and comprehensive back-linking and citation building from authority, related websites and quality business directories.
Oversaw Google and Bing Webmaster Tools accounts, meticulously monitoring for crawling and indexing issues
Tracked, reported, and analyzed website analytics to drive strategic decisions and enhance user experience
My work saw me being in charge of more than 15 campaigns in the South African market on both a national and local spectrum
I Achieved numerous number 1 rankings across a broad range of industries which included the following industries - Entertainment, events, motorcycle, Harley Davidson, Decor, Furniture, Protein, Health and Fitness, Events, Events decor hiring, Garment Trimmings industry, Entertainment hire, organic oils are just a few industries to mention that I have achieved first position rankings for in the South African market.
Developed and deployed content marketing strategies to improve organic search traffic.
Developed long-term SEO strategies aligned with company goals to achieve sustainable growth in organic search rankings and traffic.
SofacornerBusiness Owner
Jun. 2016 - Sep. 2020Cape Town Area, South AfricaWe focus on supplying ultra modern furniture direct to the public at factory prices. We place a huge emphasis on the design of all our products to ensure that we are able to provide you with a top quality, ultra modern product at unbeatable prices. Why not give us a call today to see how we can help satisfy your furniture needs.
Wealth Solutions Capital / Liberty GroupFinancial Advisor
Feb. 2015 - Aug. 2015Cape Town Area, South AfricaBusiness Name: Wealth Solutions Capital: Representing the Liberty Group Limited & Stanlib Asset Management Date: Feb 2015- Present
Position: Wealth/ Financial Advisor Helping guide and assist clients in the full spectrum of Financial Planning.
Sofacorner.co.zaCo Owner
Jan. 2011 - Jun. 2013Cape Town Area, South AfricaBusiness Name: Sofacorner.co.za
Date: 2011 – 2013
Position: Business Owner
Nature of Business: Sales of Custom Corner couches within the Western Cape Sofacorner.co.za generated its revenue via Internet marketing techniques, proving to be highly effective in an industry reliant on more traditional marketing techniques. This was primarily due to our strategy which aimed at supplying entry level corner couches to the South African Market. I was responsible for all aspects of the business including Sales, Marketing, Purchasing, Product sourcing, Customer Service, Transportation and Delivery.
Roxstar CustomsOwner
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