Brand: Governance Guidelines Systems Design Strategy@Brailsford.info
Verified
Hello
I help brands communicate better. I have 20+ years of experience designing, writing brand guidelines, providing approvals and solutions, and leading teams. I've worked on every stage of the creative process. These are my main skills.
>>> Governance and Solutions
I ensure projects are expressed properly, beautifully and consistently by providing approvals and solutions across business and territories, media and touchpoints.
>>> Brand Guidelines
These can include codifying the rules, reverse engineering design, easy to follow sequential build guides, protocols for how elements move and relate in digital environments, and how brand elements work and where.
>>> Concept and Design
My creative skills cover every stage from concept to delivery. This includes strategy and development, creative design and direction, copywriting, and implementation.
>>> Managing Brand Change
My experience across brand and project building, leadership, and guardianship is extensive and on projects that are variously corporate, independent, global and local. I’ve been both a brand project design manager, a team leader and a senior designer.
Rollouts? So many rollouts.
>>> Brands I've worked on
HSBC Staff Channels
Allianz
La Trobe University
Gucci
Dubai Parks
Britain Is Great
Bupa
Public Transport Victoria
TalkTalk
Indian Premier League
Tesco
Sure/Rexona
Carlton United Breweries
ITV
>>> Agencies I've worked for
Mother
FutureBrand (UK + Australia)
Grey London
Turner and Duckworth
Vivid Brand
Engine
IMG
DLKW / Lowe
M&C Saatchi
InterbrandMore...