Kyler Fisher

Head, Growth Creative Strategy @goodbØy

Growth Hacker🔥 Startup FounderMarketing Director💸 MarketingDigital Ads ManagerCreative ProducerCopywriter👍 Sales & BizDevMarketing Analytics ManagerBusiness Development ManagerPartnerships ManagerHead of GrowthProduct ConsultantBrand Marketing ManagerSMM Manager

Kyler is an Ex-Movie Marketer (Warner Bros.) Fortune 500 & DTC Disruptor Growth Marketer. As Head of Growth Creative Strategy at goodbØy company, he is responsible for leading the development and execution of predictable and profitable growth strategies. This includes identifying new market opportunities, developing creative solutions to drive customer acquisition, and improving brand visibility. He collaborates with a global team to ensure creative initiatives align with brand enterprise value. His oversight has lead to 400% top-line growth for the company while delivering 40% above client targets.

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Work Background

goodbØyHead of Growth, Creative Strategy

Jan. 2024Developed and optimized a proprietary AI and production workflow that increased original video ad creative output by 10X while cutting brand production costs by 75%. Engineered AI-driven customer personas and spearheaded email marketing campaigns, driving revenue from $0 to $44K MRR in two months, and launched a peer-vetted marketing network responsible for $5B in revenue across 40 disruptive DTC brands.

Little BearDigital Marketing Consultant

Mar. 2020Orange County, California AreaAssisted an agency client in pivoting physical video ad production to single-person in-home pods during COVID, stabilizing and maintaining deliverables. Optimized creative strategy and copywriting, reducing CAC by 20% for brands like Dr. Squatch and Dollar Shave Club, and collaborated with Creative Directors and Producers on video campaigns leading to four $1 billion M&A transactions.

Baja Sharkeez Restaurant GroupDirector, On-premise Sales & Marketing

May. 2018 - Mar. 2020Orange County, California AreaProduced and leveraged organic video content to drive single-store revenue over 500% year-over-year, achieving $10.5K in just 5 hours. Strategized and launched an SMS marketing channel, boosting topline revenue by 30% and cutting marketing labor costs by 50%, while overhauling in-store promotions to increase Happy Hour gross revenue by 22% system-wide.

zakHill GroupSenior Account Manager

Aug. 2015 - May. 2018Greater Los Angeles AreaWarner Bros. Entertainment Ideated, pitched, and secured brand partnerships across the US, Canada, and UK, generating over $40M in promotional value and maintaining a personal CAGR of 70%. Revamped lead generation CRM and deployed sales automation, increasing leads by 60% and Closed-Won partnerships by 2.5X, while collaborating on integrated marketing campaigns and achieving record retail sales with email campaigns averaging an 80% open-rate and 50% response rate.