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Work Background
goodbØyHead of Growth, Creative Strategy
Jan. 2024Developed and optimized a proprietary AI and production workflow that increased original video ad creative output by 10X while cutting brand production costs by 75%. Engineered AI-driven customer personas and spearheaded email marketing campaigns, driving revenue from $0 to $44K MRR in two months, and launched a peer-vetted marketing network responsible for $5B in revenue across 40 disruptive DTC brands.
Little BearDigital Marketing Consultant
Mar. 2020Orange County, California AreaAssisted an agency client in pivoting physical video ad production to single-person in-home pods during COVID, stabilizing and maintaining deliverables. Optimized creative strategy and copywriting, reducing CAC by 20% for brands like Dr. Squatch and Dollar Shave Club, and collaborated with Creative Directors and Producers on video campaigns leading to four $1 billion M&A transactions.
Baja Sharkeez Restaurant GroupDirector, On-premise Sales & Marketing
May. 2018 - Mar. 2020Orange County, California AreaProduced and leveraged organic video content to drive single-store revenue over 500% year-over-year, achieving $10.5K in just 5 hours. Strategized and launched an SMS marketing channel, boosting topline revenue by 30% and cutting marketing labor costs by 50%, while overhauling in-store promotions to increase Happy Hour gross revenue by 22% system-wide.
zakHill GroupSenior Account Manager
Aug. 2015 - May. 2018Greater Los Angeles AreaWarner Bros. Entertainment
Ideated, pitched, and secured brand partnerships across the US, Canada, and UK, generating over $40M in promotional value and maintaining a personal CAGR of 70%. Revamped lead generation CRM and deployed sales automation, increasing leads by 60% and Closed-Won partnerships by 2.5X, while collaborating on integrated marketing campaigns and achieving record retail sales with email campaigns averaging an 80% open-rate and 50% response rate.
zakHill GroupAccount Executive
Oct. 2014 - Jul. 2015Greater Los Angeles AreaWarner Bros. Entertainment | Academy of Motion Picture Arts & Sciences
zakHill GroupExecutive Assistant
Mar. 2012 - Oct. 2014Greater Los Angeles Area
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