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Work Background
Founder & Chief Innovation Officer (CIO)
QuantimisFounder & Chief Innovation Officer (CIO)
Aug. 2024George, Western Cape, South AfricaAs the Founder of Quantimis, I lead our mission to transform traditional industries through the integration of advanced technologies like AI and blockchain. My role involves setting the strategic vision and direction of the company, ensuring that we deliver innovative and tailored digital transformation solutions that drive efficiency, growth, and sustainability for our clients. Key Responsibilities: Strategic Leadership: Define and execute the overall vision and strategy for Quantimis, focusing on leveraging cutting-edge technologies to meet the evolving needs of businesses. Innovation and Integration: Spearhead the development and implementation of AI and blockchain solutions, ensuring seamless integration into clients’ existing operations to enhance performance and competitiveness. Client Engagement: Collaborate closely with clients to understand their unique challenges and objectives, providing expert guidance and customized solutions that align with their business goals. Team Development: Build and lead a high-performing team of technology and business professionals, fostering a culture of innovation, collaboration, and excellence. Thought Leadership: Represent Quantimis in industry forums, conferences, and publications, sharing insights on digital transformation, AI, and blockchain technology. Achievements: Successfully developed and launched multiple digital transformation projects, helping clients achieve significant improvements in operational efficiency and business performance. Established Quantimis as a trusted partner for businesses seeking to navigate the complexities of the digital age, with a strong focus on sustainability and long-term growth. My commitment to innovation and excellence drives Quantimis to continuously explore new frontiers in technology, ensuring we remain at the forefront of industry advancements and deliver exceptional value to our clients.
Founder & Lead Innovator
FruittexFounder & Lead Innovator
May. 2020South AfricaLaunched Fruittex with the vision of revolutionizing the agricultural sector through technology. Over nearly 8 years since establishing AvoOwner, I've led the company from a concept to a leading player in the AgriTech and blockchain space. Agricultural Tokenization Pioneer: Spearheaded the development of the Fruittex Agricultural Tokenization Platform, introducing a novel way to tokenize agricultural assets. This platform has transformed how orchards, vineyards, and forestry assets are traded and invested in, bridging the gap between traditional farming and modern investment strategies. Strategic Leadership: Guided the strategic direction of Fruittex, ensuring alignment with evolving market trends and technological advancements. Focused on creating a sustainable and profitable business model that serves both farmers and investors. Blockchain Integration: Innovatively applied blockchain technology to create a secure, transparent, and efficient marketplace for trading Farm and Tree Tokens (FFT and FTT). This not only enhanced investment opportunities in agriculture but also provided farmers with a novel approach to capital acquisition and growth. Community and Industry Impact: Through Fruittex, significantly contributed to the empowerment of farmers by providing them with access to global markets and investment. Also played a key role in educating and onboarding various stakeholders in the agricultural sector about the benefits and potentials of blockchain technology. Continuous Innovation: Constantly exploring new ways to enhance the Fruittex platform, incorporating the latest technological advancements to stay ahead in the AgriTech sector. Committed to driving ongoing innovation that benefits the agricultural community and investors alike.
Founder and Director
AvoFitFounder and Director
Sep. 2018George, Western Cape, South AfricaAs the Founder and Director of Avofit, I am responsible for overseeing social media marketing, system design, and integration with applications such as Shopify and TrackPOD for deliveries. I ensure a continuous supply to our network of over 1,500 customers. In addition to these roles, I manage financial planning and budgeting, strategic decision-making, and operational oversight. I work closely with stakeholders to drive business growth and ensure compliance with industry regulations and standards. I also lead initiatives to improve customer satisfaction and develop new product lines. In 2024, our focus is on expanding Avofit's presence to various provinces across South Africa and exploring new export markets in China, Japan, and India for the 2025 season.
Founder & Visionary
AvoOwnerFounder & Visionary
Apr. 2015 - May. 2020South AfricaInitiated AvoOwner as a passion-driven side project alongside my career as a Senior Application and Solutions Architect. This venture began with the acquisition of Zoekmakaar farm, laying the groundwork for a high-quality avocado orchard. Orchard Development & Management: Invested significant capital and time to establish and cultivate the orchards, with the first harvest commencing in 2017. My focus was on creating a model farm that demonstrated best practices in avocado cultivation and management. Innovative Investment Platform: Developed and integrated the AvoOwner platform as an inventive investment vehicle to support and enhance the farm's growth. The platform offered an unprecedented opportunity for investors to buy the usufruct of avocado trees, enabling them to invest in rows and orchards and benefit from the long-term revenue of annual harvests. Global Investor Engagement: Successfully attracted over 200 traders from 18 countries, a testament to the platform's appeal and effectiveness. The overwhelming response from investors who purchased the usufruct rights to the trees underscored the viability and attractiveness of this unique investment model. Sustainable Farming Leadership: Prioritized sustainable farming practices and efficient management of the orchard, ensuring high-quality produce and long-term viability of the farming operation. My role encompassed strategic planning, financial management, and operational oversight to maintain the farm's high standards and profitability. Industry Impact: AvoOwner not only represented a personal journey into agricultural entrepreneurship but also marked a significant contribution to innovative farming practices. The project underscored my commitment to leveraging technology in agriculture, setting a precedent for future ventures like Fruittex.
Applications Solutions Architect - Senior
FedEx ExpressApplications Solutions Architect - Senior
Jul. 2012 - Aug. 2017Southern AfricaApplications Solutions Architect - Senior (July 2015 - August 2017: 2 years 2 months) Complex Application Design and Execution: Focused on the intricate aspects of application and architecture design, ensuring the alignment of global requirements with the specific needs of the EMEA IT environment. Technical Strategy and Leadership: Supported management in formulating and implementing effective technical strategies, processes, and standards. These initiatives significantly enhanced IT capabilities and ensured regulatory compliance across the region. Global and Regional Project Involvement: Played a pivotal role in leading and participating in critical IT aspects of EMEA projects. My contributions extended to various global projects, showcasing my ability to manage complex, cross-border IT initiatives. Business Solutions Manager (July 2012 - June 2015: 3 years) Management of Business Applications: Oversaw the management, development, and integration of domestic and regional business applications within Southern Africa. This role was instrumental in ensuring seamless integration with global FedEx systems. Cross-Functional Leadership: Demonstrated leadership in coordinating with multiple departments and teams, ensuring that IT solutions effectively supported business objectives. Regional IT Integration Expertise: My expertise in integration played a crucial role in enhancing the efficiency and effectiveness of FedEx’s IT infrastructure in Southern Africa, contributing to the overall optimization of regional operations. During my tenure at FedEx Express, I honed my skills in application architecture, IT strategy development, and cross-regional project management. My ability to navigate complex IT landscapes and integrate solutions at both regional and global levels was a testament to my technical and leadership capabilities in the IT domain.

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Fruittex: Blockchain-Based Agricultural Tokenization Platform
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