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Work Background
Canadian Partnership Against CancerDigital Marketing Officer, Social Media
Mar. 2022Remote (Toronto, Ontario, Canada)• Leads all social media projects • Creates and updates all social media strategies to ensure CPAC is current and relevant online
• Manages paid search • Content creator—from ideation through to execution • Provides direction to external vendors
• Works in partnership with all CPAC divisions to create tailored social media plans for new programs, special events, or report launches
• Introduces and implements new tools and processes to improve efficiency in day-to-day digital work
• Responsible for writing monthly organizational newsletter
Clean Energy CanadaSenior Digital Communications Specialist
Jun. 2020 - Mar. 2022Remote (Vancouver, BC)• Led digital/social daily content, planning, and strategy • Produced and edits engaging video for social distribution
• Responsible for engagement strategy and reporting against KPI's
• Generated social media reports, provides analysis and recommendations for the organization, but also to peer organizations. • Managed external vendors • Oversaw design projects
• Identified and developed digital engagement tactics for flagship website and social media platforms
• Guided website development projects
• Generated both opportunistic and planned engagement ideas/tactics for social media
• Built and executed A/B testing projects and creates industry reports with results
• Researched and integrated new tools to assist in analysis and listening on social platforms, contributing to more informed strategies and organizational decisions related to marketing
• Community manager for all organizational social media accounts and groups
The GenWell ProjectDirector, Content & Storytelling
Nov. 2018 - Mar. 2021Toronto, Ontario, Canada• Led digital strategy, content, website
• Advisor to the founder
• Re-imagined social brand and digital look and feel
• Hired, mentored, and managed communications staff
• Managed external vendors
Independent Electricity System Operator (IESO)Digital Media Lead
Jan. 2015 - Dec. 2020Toronto, ON• Provided direction on digital communications planning based on data and analysis of results. • Community Manager for Save On Energy brand Facebook, Linkedin, Twitter, YouTube, and Pinterest accounts.
• Responsible for executing & managing social / digital ads. • Created digital strategies, content, schedules, budgets. • Oversaw Save on Energy brand social platform growth from zero to 17K+ engaged users. • Managed SEO/SEM projects and budgets
• Responsible for content development from ideation to final product. • Provided reporting and analysis for all social, search and websites, advising on optimizations. • Managed a team of contractors and agencies in various capacities. • Responsible for responsibly managing and tracking budgets from $10K to $1M • Wrote RFP's and participates in selection of vendors of record • Managed and writes content for internal and external company sites, newsletters (50K + distribution), articles. • Provided direction to designers, agencies, and contractors on digital projects. • Produced ad hoc reports and documents for executive team members.
Ontario Power AuthorityDigital Media Lead
May. 2013 - Jan. 2015Toronto, Ontario• Led the launch of social media platforms for both the corporate and energy efficiency brand (Save on Energy), growing online communities from zero to 10,000+ across platforms in the first year. • Worked with executives and gained leadership buy-in and participation for/in social initiatives, which created a culture change in company communications.
• Created monthly newsletters distributed to B2C audience of 150K+ • Responsible for social media strategy, content creation and management
• Led SEO/SEM optimization
• Managed all digital agencies, contractors and vendors • Responsible for promoting social integration and providing a digital perspective in organizational planning
• Content marketing production and planning
• Directed a successful search engine marketing campaign that utilized solid linking, technical and keyword research tactics.
• Preserved brand integrity by monitoring the consistency and quality of marketing content.
Friends of the Greenbelt FoundationCommunications Specialist & Community Manager
Jun. 2010 - May. 2013Toronto, Ontario, Canada• Digital and social lead that managed five staff in creating content for social platforms. • Drafted documents that resulted in $10M in recapitalization funds.
• Worked with executives to create individual social media presences and write content. • Produced strategic analysis of social marketing activities on a monthly basis • Increased social community members by 200%. • Managed website redesign. • Coordinated Foundation media relations activities. • Managed large scale music festival for two years (Greenbelt Harvest Picnic - 5000+ Attendees), including budgets. • In-house graphic designer / photographer / videographer / video editor / producer. • Served as a spokesperson and representative for the Foundation at events and other community forums. • Wrote and edited company marketing collateral
CTV NewsNational News
Jun. 2009 - Oct. 2009• Screened interview footage for applicable subject bites/shot-
listed interviews & selected clips for National stories.
• Provided production support to senior producers during shoots.
• Conducted Internet and traditional research to locate suitable guests for on-air interview or packaged stories.
• Contacted publishers to obtain material for production.
• Monitored wires and video sources.
• Shadowed editing of videotape for reports and voice-over packages.
• Field & Chase produced stories for the CTV National Reporting team.
• Wrote ghost scripts to visuals and editorial elements, improving writing skills through evaluation from reporters.
FreelanceWriter/Videographer/Journalist
Sep. 2008 - Dec. 2010• Wrote, directed, and produced a broadcast length documentary providing insight on the life of a Trans sex worker and the challenges she faced in finding conventional work. Completed May 2009. • Master of Ceremonies for the Winter 2010 Welcome for new students at Mohawk College. (2010) • "Entertaining Politics"- Documentary with Caracter Communication (Canada/Germany): Interviews, research, and narration. Completed April 2010. • Mohawk College - producer/editor/director- Produced and edited six 5 minute video profiles on alumni of distinction used as an introduction at an awards show. (2009) • Filmed, edited video for web and interviewed attendees of the Canadian Centre for Investigative Reporting (CCIR) organization launch event. (2008) • Produced, directed, and edited a broadcast length documentary for Environment Hamilton that profiled people in Hamilton that are making a change in how they get and use energy sources. From families completely off the grid - to community groups that switched over to energy efficient light bulbs. (June 2008-March 2009)
Mohawk CollegeEvents Assistant
Apr. 2008 - May. 2009Hamilton, Ontario• Worked as staff writer and assisted senior events staff in planning and execution of various large-scale events for students and college alumni.
INDI101 FMRadio Personality/Producer of The Rockabilly Show
Jan. 2007 - Dec. 2010• Responsible for hosting, writing scripts, booking interviews and providing the audience with history and news about the rockabilly and psychobilly music scene for a weekly three hour show.
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