PetPlateSenior Product Manager
Jan. 2021 - Dec. 2023New York, New York, United States• Led strategic roadmapping for the digital product team leveraging RICE model for initiative prioritization.
• Defined, managed, and interpreted A/B tests across both front and back end to drive feature improvement.
• Led creation of product recommendation framework which leveraged individual customer insights to guide each customer to particular products most suited for their needs.
• Responsible for maintaining and improving various internal tools including coupon system, customer service platform, and operations infrastructure.
• Responsible for managing various platform integrations including payment gateway, marketing tools, and operations tools.
• Built out suite of data dashboards in Heap for analysis of customer behavior across the site to drive product strategy and continuous feature improvement.
• Leveraged team and stakeholders to identify risks in the areas of product value, usability, feasibility, and viability. Organized product development process in phased approach aimed at addressing risks progressively and minimizing wasted development efforts.
• Led Agile feature development cycle including: feature kickoff, sprint planning, backlog grooming, team retrospective, and feature post-mortem meetings.