Benjamin Cappello

Full Stack Software Engineer @BookSantaBarbara

✔️ ITBackend DeveloperFrontend DeveloperProduct ManagerWeb DeveloperML Engineer

Full-stack engineer with a product management background and experience in developing, scaling, and maintaining web applications. Proficient in building front and back-end solutions using Ruby on Rails, React.js, and RESTful APIs. I am a full-stack web developer with a product management background and over seven years of experience building and scaling web applications using Ruby on Rails, React.js, and a variety of modern web technologies. My background includes working across the entire development lifecycle, from designing and implementing RESTful APIs to optimizing database performance and delivering user-friendly front-end solutions. Throughout my career, I have contributed to both e-commerce and subscription-based platforms, helping businesses drive growth and improve user engagement through clean, scalable code and innovative features. I have a proven track record of leading technical projects, such as overhauling customer referral programs, integrating machine learning models into product recommendation systems, and architecting complex web applications from scratch. My expertise in end-to-end testing, performance optimization, and collaboration with cross-functional teams allows me to deliver high-quality solutions that align with business objectives. I am passionate about leveraging my skills to create seamless digital experiences and am excited to contribute to new projects in a full or part-time capacity.

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Work Background

Book Santa BarbaraCo-Founder

Jan. 2023Los Angeles, California, United States• Manage platform development, strategy, and engineering. • Develop and execute product roadmap, prioritizing features and enhancements based on client feedback and market trends. • Lead development of business solutions for all sides of business.

PetPlateSenior Product Manager

Jan. 2021 - Dec. 2023New York, New York, United States• Led strategic roadmapping for the digital product team leveraging RICE model for initiative prioritization. • Defined, managed, and interpreted A/B tests across both front and back end to drive feature improvement. • Led creation of product recommendation framework which leveraged individual customer insights to guide each customer to particular products most suited for their needs. • Responsible for maintaining and improving various internal tools including coupon system, customer service platform, and operations infrastructure. • Responsible for managing various platform integrations including payment gateway, marketing tools, and operations tools. • Built out suite of data dashboards in Heap for analysis of customer behavior across the site to drive product strategy and continuous feature improvement. • Leveraged team and stakeholders to identify risks in the areas of product value, usability, feasibility, and viability. Organized product development process in phased approach aimed at addressing risks progressively and minimizing wasted development efforts. • Led Agile feature development cycle including: feature kickoff, sprint planning, backlog grooming, team retrospective, and feature post-mortem meetings.

PlatedProduct Manager

Jan. 2018 - Dec. 2020Greater New York City Area• Work with leadership to drive product vision and define KPIs / OKRs. • Research, scope, and prioritize strategic roadmap to expand our portfolio of culinary offerings. • Lead 15 member cross-functional team of engineering, design, marketing, culinary, and operations to launch a portfolio of new add-on products driving additional revenue to compliment the core subscription meal kit product. • Led eight member cross-functional team which developed and executed numerous initiatives requiring integration with our Parent company, Albertsons, leveraging our respective digital and physical physical assets.

PlatedFull Stack Software Engineer

Jan. 2017 - Dec. 2018Greater New York City Area• Worked on the product team tasked with increasing customer acquisitions. Contributed to strategy discussions and execution of numerous initiatives which collectively resulted in a 300% increase in customer acquisition rate over a two year period. • The above initiatives included building: a framework for easily launching promotional offers, an easily reconfigurable sign up flow framework for rapid A/B testing, and an in-house A/B testing framework capable of front-end and back end testing. • Worked directly with product manager as tech lead on an overhaul of our customer referral program. This included a complete redesign along with additional tools to increase convenience of referral sends and ability to engage referred customers. It increased customer acquisitions through referrals by 50%.

PlatedJunior Software Engineer

Jan. 2015 - Dec. 2017Greater New York City AreaContributed as a full stack engineer and member of 3 agile product teams over 18 months, each comprised of 2-4 engineers and operating within 1-2 week sprint cycles.

Glass, Lewis & Co.Lead Research Analyst - European Executive Compensation

Jan. 2012 - Dec. 201548 Wall Street, New York, NY• Managed European Compensation Team (10 associates) within the European Research Group. • Developed software used to evaluate executive compensation policies in Europe.