I never knew exactly what I wanted to be when I grew up. At different times, I envisioned myself as a lawyer, a forensic psychologist, or even a stockbroker. Each path intrigued me, yet none felt like the perfect fit. Instead of following a single, linear career path, I explored roles across various industries, expanding my skills but struggling to define a singular “calling.”
For years, I saw this as a flaw—why couldn’t I just commit to one thing? But with time, I realized that my varied experiences were my greatest strength. No matter the industry, my work always centered on developing people and processes—bringing clarity to confusion, creating alignment where there was discord. Coaching gave me the structure to turn that strength into something purposeful.
My first coaching mission was simple: to help as many people as possible love their jobs. Today, my mission has evolved. I partner with uncommon leaders to help them elevate their presence and define their legacy. I also work with recovering perfectionists—helping them break free from rigid expectations, find clarity in their journey, and build aligned, fulfilling lives. My coaching empowers individuals to stop striving for perfection and start living with confidence, adaptability, and joy.More...
Benjamin Cappello
Full Stack Software Engineer@BookSantaBarbara
Verified
Full-stack engineer with a product management background and experience in developing, scaling, and maintaining web applications. Proficient in building front and back-end solutions using Ruby on Rails, React.js, and RESTful APIs.
I am a full-stack web developer with a product management background and over seven years of experience building and scaling web applications using Ruby on Rails, React.js, and a variety of modern web technologies. My background includes working across the entire development lifecycle, from designing and implementing RESTful APIs to optimizing database performance and delivering user-friendly front-end solutions. Throughout my career, I have contributed to both e-commerce and subscription-based platforms, helping businesses drive growth and improve user engagement through clean, scalable code and innovative features.
I have a proven track record of leading technical projects, such as overhauling customer referral programs, integrating machine learning models into product recommendation systems, and architecting complex web applications from scratch. My expertise in end-to-end testing, performance optimization, and collaboration with cross-functional teams allows me to deliver high-quality solutions that align with business objectives. I am passionate about leveraging my skills to create seamless digital experiences and am excited to contribute to new projects in a full or part-time capacity.More...