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Work Background
IronshoreSenior Director Corporate Affairs and Communications
Oct. 2022Morrisville, North Carolina, United States• Partnered with executive leadership on various communications, including presentations, videos, narratives, speeches, speaking points, and corporate messages.
• Produced all company meetings and co-authored (w/ ELT) company-wide messages from CEO & ELT.
• Partnered with the CIO to redesign and maintain the internal company page as well as company website ensuring all content is clear, current and relevant.
• Provided consistent corporate branding externally and internally, including guidelines for use of logos, color palette, and templates.
• Developed and implemented a successful communications strategy for the corporation that built and maintained a positive corporate brand and culture.
• corporate communications and branding in various online and print platforms such as LinkedIn, Twitter, Facebook, and industry magazines. • Led a team that supported development of social media content and various internal stakeholder communications. • Partnered with the Chief People Officer on internal communications to improve and maintain employee engagement across all company sites. Provided consistent and timely information to employees through various communication channels.
• Led the Commercial Meetings Planning effort including NCM, Regional Sales Meeting and Leadership Commercial/Sales Meeting • Led the development of Paragon Award Program plan details as well as awards for Sales Team.
Ironshore Pharmaceuticals Inc.Sales & Marketing Operations Director
Dec. 2019 - Sep. 2024Morrisville, North Carolina, United States
Ironshore Pharmaceuticals Inc.Sales Operations Consultant
Mar. 2019 - Dec. 2019Morrisville, NC
GSKDirector External Communications
Sep. 2017 - Dec. 2018Raleigh-Durham, North Carolina AreaSecondment in External Communications aligned to the GSK Respiratory portfolio. - Lead complex disease awareness campaigns in a matrix environment
- Established strong partnerships with key patient advocacy groups to progress aligned initiatives
- Managed relationship with PR agency to ensure successful strategic planning and execution of priorities within budgetary guidance
- Lead development of 2019 Respiratory External Communications Operational Plan
- Developed standard work for process as necessary and ensure all initiatives have clearly defined goals
- Developed social media plans in partnership with PR agency
GSK USDirector, Strategic Operations and Planning
Jan. 2009 - Aug. 2017Raleigh-Durham, North Carolina Area- Led cross functional teams to successfully achieve established goals including: - Successful launch of type 2 diabetes, Tanzeum, as sales deployment lead - Developed simplified standard approach to field engagement - Achieved launch of US Pharmaceuticals as sales deployment lead
- Developed and executed Central Sector strategic plan in partnership with Sales VP and Field VPs to ensure performance goals were achieved for product portfolio - Developed engagement plan for Sales VP to reinforce GSK's vision, support GSK values through specific actions, and encourages solution oriented open dialogue
- Led Operational Leadership Team comprised of other Sales Deployment Directors across all business units to progress enterprise initiatives, share best practices, and provide sales deployment support to the Sales VP Performance Team
- Led sales deployment for the implementation of a new CRM, Veeva, for the Respiratory sales force
- Managed sales deployment for multiple sales force size and structure initiatives
GSK USSales Professional - Secondment
Jan. 2008 - Dec. 2008Augusta, Georgia Area- Successfully launched new migraine medicine - Treximet
- Exceeded sales goals on all three products for 3 of the 4 quarters
- Developed strong relationships with healthcare providers and their team - Trained and certified on asthma, COPD, migraine, overactive bladder, and osteoporosis disease states and GSK's associated products
GSK USOperations and Planning Manager
Jul. 2005 - Dec. 2007Raleigh-Durham, North Carolina Area-Developed comprehensive communication plan for RTP Sales and Marketing to drive improvements in sales force execution
-Partnered with Director, Strategic Operations to develop national meeting objectives and agendas -Served as the face of US Pharmaceuticals RTP on a variety of committees and special assignments
-Developed presentations for Senior Management
-Managed Sales and/or Marketing projects within defined time constraints and budgetary guidance
-Developed and executed, in conjunction with brand teams, special incentive programs for RTP business unit, including an engaging communication plan to generate excitement throughout the program -Partnered with the Philadelphia campus to ensure consistency in communication across campuses
GSK USOperations and Planning Associate
Jul. 2001 - Jul. 2005-Participated on cross-functional teams to progress the goals of US Pharma-RTP as well as GSK
-Created collaborative workspaces via quickplace for PCMMs and PCRMs
-Maintained community based calendars for Respiratory and CNS
-Assisted gatekeeper with email/voicemail development and distribution to Sales Teams
-Created Home Office Expos for PCMMs within budgetary guidelines
-Lead any PCMM projects assigned by the Ops & Planning Director or Managers
-Lead process for finalizing Senior Vice President Analyst Presentation each quarter
-Partner with Managers and Director to develop structure/format of team meetings for Sales VPs
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