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Work Background
e27 (Optimatic)Events Project Lead, Operations & Logistics
Apr. 2024- Lead end-to-end production for flagship tech conference with USD500K budget and 100+ vendors/partners, delivering seamless in-person AI & Tech conferences.
- Standardized processes (templates, data reports, systems) that improved cross-functional efficiency and enhanced final delivery quality.
Employment HeroSEA Events Lead
Mar. 2023 - Feb. 2024- Built and executed SEA event strategy, delivering 10 Tier-1 HR Tech conferences and 6 webinars across SEA, ANZ, and London.
- Secured speaking opportunities for lead generation, boosting market visibility and engagement.
DealStreetAsiaEvents Lead
Apr. 2022 - Jan. 2023- Built the events model for flagship summits in Singapore & Indonesia, managing budgets, vendors, speakers, sponsors, and marketing.
- Drove 55% YoY growth in ticket sales revenue and participant numbers, while achieving a 4.5-star event rating.
- Secured partnerships and sponsorships that increased overall profitability, consistently meeting profit margin targets. Highlights • Achieved an average of 55% increase in ticket sales revenue for both flagship events compared to 2019/2020. Both Singapore 2022 & Indonesia 2023 events led were the first in-person event since the pandemic.
• Implemented and improved overall pre-event and during event processes, in areas of budgeting, ticketing and sales, registration, speaker/minister communication and vendor management, contributing to better efficiency and outcome of the events.
The Walt Disney CompanyRegional eCommerce Marketing, SEA - Consumer Products
Jan. 2021 - Apr. 2022Malaysia- Part of pioneering team for shopDisney.asia, building marketing operations and supporting product, merchandising, and logistics setup.
- Spearheaded interim third-party eCommerce campaigns, including Disney’s Ultimate Princess Celebration, achieving USD800K GMV across 6 SEA markets in 3 months.
KlookCommunity Lead & Partnerships, Marketing
Apr. 2019 - May. 2020Malaysia- Forged 30+ strategic partnerships with banks, telcos, tourism boards, and lifestyle brands, expanding reach and enhancing customer experience.
- Project Lead for 2 Walt Disney MARVEL campaigns, generating USD700K revenue and boosting new user acquisition by 83%.
- Spearheaded Klook’s first experience-driven travel festival in Malaysia, achieving 1.5M USD revenue and a 250% app download increase, managing 100+ local & international partners.
KlookPartnership & Campaign Manager, Marketing
May. 2018 - Mar. 2019Malaysia• Build best-in-class, high-impact partnerships to grow Klook’s presence and customer acquisition locally.
• Achieve market revenue targets and drive local execution of growth initiatives including integrated co-marketing campaigns, product partnerships and promotions.
• Negotiate and execute on partnership contracts, including compliance of all parties mainly on key baseline materials such as guidelines, templates and checklists for regional partnerships.
• Strategic role in digital, creative and social teams in terms of messaging and marketing strategies through email campaigns, events, site/landing pages, digital advertising, social media and PR/media.
AonMarketing Lead
Mar. 2017 - Mar. 2018Malaysia• Achieve market revenue targets and financial goals for the company by driving strategic marketing initiatives and campaigns.
• Create lead generation through marketing campaigns, events and content – including supporting the leadership team with analytic needs on marketing performance on the business.
• Develop and deliver brand through creative execution in various channels including digital campaigns and publishing of thought leadership.
• Drive PR outreach and partnership opportunities by leveraging on all marketing activities and management of company’s social media - have worked with myStarjobs.com and most recently, partnered with The Edge Malaysia, the country’s biggest media publication. • Enhance practice and growth solutions, as well as support in sales enablement through consistent development and curation of creative marketing collaterals/materials and running roundtables/conferences. .
• Spearhead as the Marketing Lead for 2 of Aon Malaysia’s annual flagship programme/conference - the Aon Best Employers Malaysia programme and the Total Rewards Conference.
• Provide Marketing support and Brand Management for the Philippines market for the Aon Best Employers Philippines programme.
AonConsultant, Engagement & Marketing
May. 2016 - Mar. 2017Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia• Deliver high quality and effective Employee Engagement Solutions for CHROs and HR teams.
• Analyse and interpret client and market data, and provide meaningful insights for the HR teams in various industries, mainly MNCs in the Property industry and Financial Institutions.
• Conduct client specific market studies, practices and benchmarks and table findings, reports and solutions to CHRO and HR teams.
• Own and Manage the country's Marketing calendar and flagship events (Aon Best Employer Programme) including driving thought leaderships, branding and B2B events & lead generation.
JIAH Events & WeddingsEvent Director | Weddings & Corporate Events
May. 2015 - May. 2020Founded and grew an independent events business, delivering corporate and milestone events across the region, managing budgets, vendors, and clients end-to-end.
Mint Events & SoireesEvent Executive
Feb. 2014 - Apr. 2015Malaysia• Directly involved in research, project planning, management & execution.
• Development and indirect design of overall project idea and production.
• Close communication and management of project & industry suppliers.
EYSenior Audit Associate
Jun. 2011 - Jan. 2014Malaysia• Led an audit engagement on interim, reporting directly to Audit Partner for an Insurance Broking client. Managed a small team including timeline, strategy and reporting audit findings for 3 months during which the team was able to diagnose high risk areas of the business including proper assessment of their financial statements for external regulators.
• Part of the audit engagement teams for some of the biggest Financial Institutions in Malaysia and successfully completed a few audit cycles - including actively establishing internal and external relationships, execute complex assurance procedures, supervise engagement team members and help define the audit strategy.
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