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Work Background
University OrganizationPublic Relations, Communications and Marketing Strategist
Mar. 2020 - May. 2022Guatemala City, Guatemala, GuatemalaConformar equipos, comunicación estratégica, corporativa, interna y externa, Mapeos de Gestión de Riesgo, Estudios de Mercado Cualitativos y Cuantitativos, Social Listening, Análisis coyuntural, Relaciones Interinstitucionales, data mining, focus group, análisis de tendencias, netnografías, street views, monitoreo y mapeo de medios de comunicación, análisis coyuntural, mapeo político, inventario de periodistas, estudio de opinión pública y publicada, desarrollo de discursos, vocería, mass media strategy, social media management, community management, narrativas transmedia y multimedia, congruencia con los ODS, ISO 26000, estudios de posicionamiento y de intención del voto, relación multisectorial, coordinación giras nacionales. Desarrollo de Branding, Naming, Micro-segmentación, Concepto Creativo e Identidad Corporativa. Lanzamiento y Campaña de Expectación, Coordinación de Medios de Comunicación, marketing digital, comunicación interna y externa, ATL, BTL, TTL, POP, gira de medios, conferencias de prensa, comunicados, discursos, debates, foros, cabildeo, relaciones públicas, vocería, análisis y redacción discursiva y de comunicados, propaganda.
Centro de Formación Empresarial CIGMiembro del cuerpo docente
Nov. 2019Guatemala, GuatemalaConferencista, Capacitador de Alta Gerencia y Desarrollo de Programas de Estudios específicos para puestos directivos en Temas de Marketing, Video Marketing, Marketing Digital, Marketing Corporativo, Endomarketing, Marketing para la Exportación, Comunicación de RSE, Comunicación Interna, Comunicación Corporativa, Comunicación Institucional, Comunicación Estratégica, Producción cinematográfica y de TV, Social Media Management, Branding y ADN de Marca para empresarios, directores, gerentes, gremiales, emprendimientos.
TAO Tecnologías de Alimentos OrientalesMarketing Manager
Jan. 2017 - Jul. 2020GuatemalaMass consumption products. Noodles, Food and beverages. Marketing Plan Director, Marketing Mix Development, Branding Management, Brand DNA Auditories, qualitative and quantitative market studies, Trade Marketing Strategy Development for Central America. Branding Concepts Development from scratch for Commercial Partners, New products and Joint Ventures. Point of Purchase development.
Dialogos GlobalesCommunications and PR Manager
Oct. 2013 - Nov. 2016Guatemala cityCommunications and PR Manager. Board Member, Anual Meetings at the Headquarters in Atlanta, Georgia. Public Relationships coordination and reach out Latin America penetration in NGO's and International Cooperation network. Mobilization of participants for the international competition, call and dissemination. Develop links between Volunteer hubs, Corporate Social Responsibility Companies and Community bases management for collection, registration and participation in the Global contest. Hire local Juries in order to collect, classify and choose the Best Photography, Illustration, Short Film Script, Play Script, Comic, Music Video, Poetry, Design and any other creative resource to get the best compelling story about Social Issues we need to talk about and raise awareness. Promoting peace and wellbeing worldwide. International Jury Member. Director of the Latin American Marketing Plan. Positioning and Public Relationship Strategy.
McDonald's MesoaméricaCREATIVO MESOAMÉRICA
Sep. 2012 - Sep. 2013GuatemalaBranding Development for new products: Texas Omelette and Mini Conciertos del McDía Feliz. Public Relationships on 4 TV channels at the McDía Feliz. Audiovisual Supervisor, Social Media and ATL Strategy supervisor, Publicities Strategy for National Sponsors. TV Testimonials and social media capsules director. Photography and Film director of McDonald's Restaurants, McCafés, Casad e Ronald, Ronald McDonald's Foundation and Applebees Franchise.
Universidad de San Carlos de GuatemalaUniversity Professor
Jun. 2008Motion Media and Design, Thesis, Advertising, Creativity, Graphic Design.
IT Services - Information Technology ServicesBrand / Motion Graphics and Film Consultant
Nov. 2007 - Nov. 2011Marketing, Technology Services, Web solutions, Media Presentation Coordinator, Advertising and Corporate Leadership.
Fundacion Pro Desarrollo ProPresidente y Director Ejecutivo (executive director)
Jun. 2006Strategy, Public Relations, Social Marketing, Development Planning and monitoring, ICT learning, edutainment, art promotions, film Production.
Chamber of Commerce and Services of Guatemala - Cámara Empresarial de Comercio y Servicios Guatemalavocal 4 - Board of Directors / Vocal 4 de Junta Directiva
Jan. 2006 - Jan. 2010Advertising, Communication Consulting, Mass media Communication National Board, Entrepreneurship support and Marketing Consulting, National Politics Participation, Supporting and Leadership in Commercial Meetings at Coral Gables, FLORIDA, USA and Trinidad and Tobago Islands.
Studio CMotion Pictures, Film n Media Animator
Jan. 2003 - Jun. 2004Motion Graphics, Commercial Voiceover, Advertising, Creativity Works, MattePainting, Video Edition, Graphic design, Character Design, Post Production, VFX.
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