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Work Background
Director of Design
Zacht StudiosDirector of Design
Jun. 2021 - Mar. 2022• Led a team of presentation designers working on high-stakes pitch decks • Oversaw team growth and elevated design quality • Designed content for dozens of successful decks
Founder & Principal Instructor
Baseline EducationFounder & Principal Instructor
May. 2020• Launched a comprehensive, free online design bootcamp, making high-quality education accessible to those unable to afford traditional courses • Authored and developed 170+ original graphic design and UX/UI design assignments, creating a robust curriculum grounded in industry standards • Attracted 2M+ hits through organic content marketing and community engagement • Built a thriving online community of 4,000+ active students in the Baseline Slack workspace, fostering collaboration, critique, and peer learning • Achieved a 5-star rating on TrustPilot, with testimonials praising the programme’s depth, clarity, and transformative impact
Senior Product Designer (Curriculum) & Content Lead
Designlab (trydesignlab.com)Senior Product Designer (Curriculum) & Content Lead
Oct. 2019 - May. 2020• Led development and execution of UX Academy Foundations and UI Design courses, with 3-month NPS of 92 and 5-star rating on SwitchUp • Created email courses attracting 5000+ new subscribers, driving lead generation and engagement • Oversight and support for content and email marketing team
Product Designer & Content Lead
Designlab (trydesignlab.com)Product Designer & Content Lead
Jan. 2018 - Oct. 2019• Pioneered content strategy as the company’s primary growth engine, driving user acquisition and brand recognition; shaped brand and brand voice through content in US English • Led all content creation, distribution, and email marketing, establishing the top-of-funnel pipeline that fuelled Designlab's customer growth • Wrote 250+ SEO blog posts, supporting 350% email subscriber growth • Created email courses attracting 5000+ new subscribers, driving lead generation and engagement • Led twice-weekly email marketing campaigns and newsletters, achieving above-industry-average open rates through targeted content • Developed numerous drip automations with ActiveCampaign
Web Content Writer
Designlab (trydesignlab.com)Web Content Writer
Sep. 2016 - Jan. 2018
Research Manager
University College LondonResearch Manager
May. 2014 - May. 2017• Project management of five major NIHR & Dept of Health grants; arranging national collaborator events and meetings • Completing reports, producing costings, writing business cases • Press releases, research dissemination, fielding research enquiries • Unit publicity, website, social media, and animation commissioning • Diary and email management for Director • General management: recruitment, procurement, and social events
Research Study Co-ordinator
The University of ManchesterResearch Study Co-ordinator
May. 2013 - May. 2014NIHR/Wellcome Trust Clinical Research Facility
Administrative Assistant
The University of ManchesterAdministrative Assistant
Mar. 2012 - May. 2013NIHR/Wellcome Trust Clinical Research Facility
Deputy Warden
University of OtagoDeputy Warden
Feb. 2009 - Jan. 2010Selwyn College• Assisted in leadership and pastoral care of college residents
Organ Scholar
St Paul's Cathedral, Dunedin, New ZealandOrgan Scholar
Jan. 2009 - Jan. 2010• Accompanying and assisting in the direction of the cathedral's choir
Project Administrator
The University of ManchesterProject Administrator
Oct. 2007 - Mar. 2012
Proofreader and Copy Editor
Self-employedProofreader and Copy Editor
Sep. 2007• 15+ years’ experience proofreading and copy editing documents of all kinds, including academic, technical, and corporate writing • Worked on a number of books and PhDs, as well as countless shorter documents such as reports, funding applications, essays, presentations, websites, and marketing campaigns • Eight years’ experience as a professional writer, creating over four hundred high-impact blog posts and assignments for edtech startups

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