Celia Arroyo González

Marketing Manager @ex Groupon

CRM managerAffiliate MarketingPartnerships ManagerMarketing Analytics ManagerDigital Ads ManagerContent ManagerCommunications Manager👍 Sales & BizDevEmail Marketing Manager💸 MarketingBrand Marketing Manager

I’m Celia Arroyo González, a marketing manager with extensive experience in B2B2C marketing strategy, revenue management, and product management. Over the past decade, I’ve led international marketing efforts at Groupon, driving multi-channel campaigns in Spain and Australia. My work has resulted in significant revenue growth, improved customer engagement, and the successful execution of brand strategies. I’m passionate about optimizing marketing processes, collaborating with cross-functional teams, and driving innovation in sectors like health, beauty, and wellness. Fluent in Spanish, English, and French, I pride myself on my ability to build strong relationships and deliver impactful results.

Feedback from Celia’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

GrouponMarketing Manager - Spain & Australia

May. 2020 - Jan. 2024∙ Leading the International Marketing Strategy in Spain and Australia ∙ Lead the integrated marketing campaigns, driving country specific initiatives across all channels ∙ Lead trade events to drive financial output by collaborating with sales partners to align supply ∙ Lead the Country Social Media Strategy, partnering with Global teams ∙ Delivered supply insights and expectations to fulfil customer demand ∙ Delivered global brand campaigns and national collaborations to drive country performance ∙ Analysed and Reported on country performance weekly, monthly and quarterly ∙ P&L accountable for all Marketing channels (SEM, SEO, Affiliates, Email, Display, Push and Organic Social Media) ∙ Developing and executing full funnel Global Marketing Campaigns across all channels ∙ Working with the International Business Leaders to align supply with all Marketing plans and program ∙ Leading the International Pricing and Promotions Strategy ∙ Driving brand awareness by leading the Brand and Content Strategy ∙ Managing successful partnerships with brands including Repsol, Adidas ∙Driving the email and push notification campaign optimisation and accelerate growth within the channel ∙ Leading the Country PR and Communications Strategy, partnering with the Global PR team

GrouponHead of Revenue Management Spain

Apr. 2017 - May. 2020Madrid y alrededores, España∙Led Spanish Revenue Management, overseeing teams, executing strategies, and optimizing revenue, with extensive B2B focus. ∙Crafted and executed strategies in close collaboration with sales and marketing leadership to maximize sales performance and product management. ∙Facilitated knowledge exchange and best practice sharing among EMEA marketing teams, promoting a culture of continuous learning. ∙Analyzed product positioning for sales performance and optimized strategies, leveraging B2B strategy and product management insights. ∙Managed post-sales operations, including product management, and contributed to team development through training initiatives, fostering a culture of continuous learning and growth. ∙Drive Groupon product to the next level

Groupon EMEAStrategic Analyst

Jan. 2013 - Apr. 2017∙Responsible for the result-units within the organization with primary objective to optimize sales ∙Sales Analysis and Reports based on different variables. ∙Sales optimization by deals defining, structuring, qualification, positioning. ∙Strategy determination and data analysis (analysis of buyers and sales dynamics by gender, pricepoint, seasonality, competitors analysis) ∙Management of the teams of sales representatives in Spain, supervising, motivating and setting business objectives (12 members). ∙Operational management of post-sales functions up to a ready product on the web.

GrouponDeputy City Manager

Jan. 2012 - Jan. 2013∙Implemented streamlined communication protocols, significantly reducing response times and enhancing collaboration between sales teams and operations. ∙Provided effective oversight of Spanish sales teams, ensuring alignment with performance objectives and driving sales effectiveness. ∙Managed key accounts to drive business growth, leveraging strategic initiatives to expand the customer base and increase revenue. ∙Supervised online city publications, strategically boosting brand presence and visibility in target markets. ∙Collaborated cross-functionally within the organization, fostering synergy between departments to achieve shared goals.

GrouponCRM Project Manager - Salesforce / Lead Generation

Feb. 2011 - Jan. 2012∙Led the alignment and enhancement of processes, with a focus on optimizing Salesforce features. ∙Managed and improved Salesforce features to enhance efficiency and productivity. ∙Provided process support for Spanish departments, ensuring smooth operations and alignment with organizational goals. ∙Cultivated relationships within the sales area and identified future partners to drive business growth. ∙Spearheaded lead generation efforts, generating a robust pipeline of leads and approving their quality to ensure alignment with business objectives.

H&MMaurtiz department

Nov. 2010 - Jan. 2011

DeloitteÁrea laboral

Apr. 2010 - Nov. 2010∙Managed payroll for 700+ employees across five entities, ensuring accurate and timely wage disbursement. ∙Oversaw social benefits and budgets administration, optimizing resource allocation for efficiency and employee satisfaction. ∙Managed expatriate assignments, facilitating seamless transitions and providing comprehensive support for international relocations. ∙Collaborated closely with global HR teams to exchange best practices, fostering continuous improvement and alignment with organizational objectives.

Intch is a Professional Networking App for the Future of Work

300k+ people

130+ countries

AI matching

Get Intch if you'd like to

📝

Get Recommended to New Customers

👋

Connect with Like-Minded People

💸

Raise Capital

🚀