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Work Background
GrouponMarketing Manager - Spain & Australia
May. 2020 - Jan. 2024∙ Leading the International Marketing Strategy in Spain and Australia
∙ Lead the integrated marketing campaigns, driving country specific initiatives across all channels
∙ Lead trade events to drive financial output by collaborating with sales partners to align supply
∙ Lead the Country Social Media Strategy, partnering with Global teams ∙ Delivered supply insights and expectations to fulfil customer demand ∙ Delivered global brand campaigns and national collaborations to drive country performance ∙ Analysed and Reported on country performance weekly, monthly and quarterly ∙ P&L accountable for all Marketing channels (SEM, SEO, Affiliates, Email, Display, Push and Organic Social Media)
∙ Developing and executing full funnel Global Marketing Campaigns across all channels ∙ Working with the International Business Leaders to align supply with all Marketing plans and program
∙ Leading the International Pricing and Promotions Strategy ∙ Driving brand awareness by leading the Brand and Content Strategy ∙ Managing successful partnerships with brands including Repsol, Adidas ∙Driving the email and push notification campaign optimisation and accelerate growth within the channel
∙ Leading the Country PR and Communications Strategy, partnering with the Global PR team
GrouponHead of Revenue Management Spain
Apr. 2017 - May. 2020Madrid y alrededores, España∙Led Spanish Revenue Management, overseeing teams, executing strategies, and optimizing revenue, with extensive B2B focus.
∙Crafted and executed strategies in close collaboration with sales and marketing leadership to maximize sales performance and product management.
∙Facilitated knowledge exchange and best practice sharing among EMEA marketing teams, promoting a culture of continuous learning.
∙Analyzed product positioning for sales performance and optimized strategies, leveraging B2B strategy and product management insights.
∙Managed post-sales operations, including product management, and contributed to team development through training initiatives, fostering a culture of continuous learning and growth.
∙Drive Groupon product to the next level
Groupon EMEAStrategic Analyst
Jan. 2013 - Apr. 2017∙Responsible for the result-units within the organization with primary objective to
optimize sales
∙Sales Analysis and Reports based on different variables.
∙Sales optimization by deals defining, structuring, qualification, positioning.
∙Strategy determination and data analysis (analysis of buyers and sales
dynamics by gender, pricepoint, seasonality, competitors analysis)
∙Management of the teams of sales representatives in Spain, supervising,
motivating and setting business objectives (12 members).
∙Operational management of post-sales functions up to a ready product on the
web.
GrouponDeputy City Manager
Jan. 2012 - Jan. 2013∙Implemented streamlined communication protocols, significantly reducing response times and enhancing collaboration between sales teams and operations.
∙Provided effective oversight of Spanish sales teams, ensuring alignment with performance objectives and driving sales effectiveness.
∙Managed key accounts to drive business growth, leveraging strategic initiatives to expand the customer base and increase revenue.
∙Supervised online city publications, strategically boosting brand presence and visibility in target markets.
∙Collaborated cross-functionally within the organization, fostering synergy between departments to achieve shared goals.
GrouponCRM Project Manager - Salesforce / Lead Generation
Feb. 2011 - Jan. 2012∙Led the alignment and enhancement of processes, with a focus on optimizing Salesforce features.
∙Managed and improved Salesforce features to enhance efficiency and productivity.
∙Provided process support for Spanish departments, ensuring smooth operations and alignment with organizational goals.
∙Cultivated relationships within the sales area and identified future partners to drive business growth.
∙Spearheaded lead generation efforts, generating a robust pipeline of leads and approving their quality to ensure alignment with business objectives.
H&MMaurtiz department
Nov. 2010 - Jan. 2011
DeloitteÁrea laboral
Apr. 2010 - Nov. 2010∙Managed payroll for 700+ employees across five entities, ensuring accurate and timely wage disbursement.
∙Oversaw social benefits and budgets administration, optimizing resource allocation for efficiency and employee satisfaction.
∙Managed expatriate assignments, facilitating seamless transitions and providing comprehensive support for international relocations.
∙Collaborated closely with global HR teams to exchange best practices, fostering continuous improvement and alignment with organizational objectives.
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