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Work Background
myWorld.comHead of Ebiz (eCommerce Strategies )
May. 2019South AfricaeCommerce Strategies
eCommerce Integrations
Amplified MarketingDirector
Dec. 2016Johannesburg Area, South AfricaAmplified is focused on amplifying small businesses brand, product and service experiences so that they keep customers and prospects engaged through the entire purchase process. We Specialize in:
- Conversion Optimization
- Data and Analytics
- Sales Funnel Optimization
- Re-Marketing Strategies
- Loyalty Marketing
- Customer Engagement
Lyoness South AfricaHead of Ebiz IMEA
Feb. 2014 - Dec. 2016Johannesburg Area, South AfricaMarketing Responsibilities
- Creating and Implementing SEO, Social Media, Web Marketing Strategies
- Actively Monitor and Improve Social Media Engagement
- Create Effective Email Marketing Campaigns ( Html Coded )
- Communicate with Online Shops - Improve Customer Engagement
- Create Content to Educate SME’s abut Effective Marketing Strategies
- Reporting on Social Media and Email Marketing
- Manage Website Content / Calendars and Marketing Banners
- Give creative briefs
- Setup of Seasonal Campaigns, Special Offers, Promoting Events, - Data Analysis on Google Analytics IT Responsibilities
- Setup of Networking
- Setup of Laptops and Connection to Domain Server
- Ensure smooth running of office
- Troubleshooting ( Local and Remotely )
- Assist the IT Team in Austria to Configure Switches to the Server - Install Network Points Project Management Responsibilities
- Meet with Key Individuals to discuss scope of project
- Set out scope and requirements for projects
- Create projects plan timelines and communicate to relevant Key Individuals
- Track and follow up on project progress
- Report on Project Progress to CEO, Financial Director and MD once a week
- Do testing of projects
- Creation of Documentation and Process Flows and Diagrams
- Assisting Legal Department with Contracts
- Negotiate Pricing with 3rd Party companies
- Communicate with External Companies to ensure seamless integration
ThinkMoney.co.zaLead Generation Team leader
Oct. 2013 - Feb. 2014RandburgMain Functions within the Business: Manage Lead Generation Daily Email Marketing
Pay Per Click (Search Marketing)
Daily/Weekly/Monthly Reporting
Execution of marketing campaigns
Assisting in reporting and managing of affiliates and clients
Assisting in identifying and pursuing potential clients and affiliates Core Responsibilities:
Daily campaign analysis and reporting.
Undertake consistent research to fully understand clients business and overall company strategy.
Effectively analysing each lead source and reporting on them daily, weekly, monthly.
Updating all sales reports and reporting on them to the Management .
Campaign setups and implementation (Lead form creation and testing)
Monitoring of client campaigns to ensure all objectives are met.
Analysing data, checking accuracy, customising and highlighting key trends.
Facilitate regular status meetings and updates.
Responsible for resolving/escalating any client issues in timely fashion.
Provide relevant recommendations to maximise business opportunity to continue to grow the clients business.
Insure that all contracts are up to date between our client and our external lead partners.
Managing all invoicing with regard to external partners timeously.
Instant LifeMarketing Assistant
Mar. 2012 - Oct. 2013RandburgDeveloping of Email Campaigns
Setting Up Of Email Campaigns on mailing system ( Graphic Mail )
Distribution of Email Campaigns
Email Marketing Strategy Implementation
Setting up of Complex Competitions Setting up Strategies of Growing Current Database
Maintaining Database - Removing Unsubscribes - Hard bounces - Cleaning out Duplicate Email Addresses - Forwarding Leads Implementing Strategies to Generate leads for the insurance industry
Development of Microsites to generate leads for the insurance industry Maintaining and Setting up of Adwords Accounts for additional brands( iVoucher.co.za )
Managing Google Analytics and doing reporting
Reporting on Email Campaign Stats
Setting up of Google AdSense & Double Click for Publishers
Setting up Affiliates for lead generation
Managing Affiliates and sending weekly reports
Setting up of a Lead Generation Team ( Currently 5 Agents )
Managing and Setting of Targets
Reporting on Lead Generation team stats
Traffic BrandPPC Campaign Manager
Oct. 2011 - Feb. 2012Cape Town Area, South AfricaSetting up of clients Adwords Campaigns
Writing and editing of Ad Copy
Managing clients account
Managing clients budgets and ensuring that it is spent effectively
Client Reporting
Cold Press MediaEmarketing co-ordinator & Campaign Developer
Jul. 2008 - Oct. 2011Cape Town Area, South AfricaSales Representative:
Sourcing new clients by cold calling customer in the hospitality trade (Restaurants Hotels and Guesthouses in the Cape Town Metropole and surrounding area in Western Cape). Was recently selected to source new clients in Mpumalanga Seeing Corporate clients. E-marketing Manager: Compiling of Html Campaigns
Creating Layout of Html Campaigns
Conceptualized E-marketing Campaigns and other once off campaigns
Maintaining campaigns statics
Ongoing management of Online Campaigns and its Analytics
Constant Reporting on Online Campaign Analytics
Search Engine Optimization of the FMESSENTIALS and COLDPRESSMEDIA – Ranking dramatically increased
Web Development as well as all campaign development
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