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Work Background
D W DesignCEO and Founder
Aug. 2023I specialize in creating cohesive and captivating environments for both homes, vacation rentals, and small businesses. I blend strategic branding with innovative design to elevate your home or office, and unlock your full potential.
"The Ways of the Warrior"Author, Designer, Speaker and Social Media Marketer
Oct. 2021 - Oct. 2021This book is my legacy to my family about my breast cancer journey: how love and positivity changed my perception of chemo, surgery, and baldness. This is my 2.5 years of battling 33 rounds of chemo, 30 radiation passes, 3 surgeries, reconstruction, and finally my tattoos. The book since its launch has impacted over 100 lives other breast cancer survivors, families and friends. Word of mouth and social media has touched so many by sharing my story with others.
MetLifeAssistant Vice President, Integrated Marketing and Operations
Apr. 2021 - Aug. 2023Assembled and directed a team of 34 marketers to develop and execute integrated campaigns for 32 US Group Benefits products. Spearheaded the transformation of MetLife's digital strategy, overseeing the revamp of the "Employee Benefits Trend Study" report, and the implementation of end-to-end employee communication journeys. These initiatives led to heightened employee engagement, cost savings, and revenue growth. Additionally, I designed a digital demand generation program that boosted distribution team efficiency by 20%.
MetLifeAssistant Vice President, Consumer and Product Marketing
Dec. 2017 - Apr. 2021Managed 27 marketers, through insight-led value propositions created and executed B2B2C employee communications across 28 products with a $12MM budget. Orchestrated a comprehensive reorganization of the US marketing team within the Group Benefits organization, aligning resources and expertise to optimize market penetration and product growth across diverse markets and product lines.
GSKGlobal Marketing Director, Skin Health
Feb. 2016 - Dec. 2017Warren, NJAcquired and led a team of 6 integrated agency partners to develop and execute Global Category Strategy, new product innovations, and go-to-market strategies for Skin Health.
Led the global in-store strategy and campaign assets in partnership with local and regional marketing teams and retailers. Optimized category strategy across 500+ retail locations, resulting in a 3% growth in market share. Led cross-functional team in executing strategic initiatives for Medicated Skin and Skin Health, leveraging digital innovation to drive brand visibility pre-shop/pre-pharmacy.
GSKGlobal Marketing Manager, Skin Health
Jan. 2013 - Mar. 2016Parsippany, NJDirected the global brand strategy for Lip Health, driving the development of brand assets, packaging, creative campaigns; and go-to-market activation plans that resulted in local market share growth of 3-20%. Launched the first global creative campaign for Abreva (US) and Zovirax (Europe/Australia), which increased revenue by 30% in the first 6 months of release.
GSKUS Marketing Innovation Manager, Lip Health
May. 2012 - Dec. 2013Parsippany, NJLed delivery of concept to a final market-ready product, packaging, claims, and a recommended go-to-market strategy for the brand team and sales to bring to market. Conceived a comprehensive innovation strategy based on detailed consumer insights; identified and prioritized short, medium, and long-term innovation opportunities, including a successful OTC switch that accelerated brand revenue by 30%
GSKDigital Brand Manager, alli Weight Control
Sep. 2008 - May. 2012Parsippany, NJConducted an exhaustive agency search and onboarded a new digital marketing partner and media agency, resulting in the attainment of online conversion goals and a 20% reduction in retention loss. Pioneered the creation of the first-ever Pharmaceutical Company Facebook page with open comments, fostering full consumer interaction. Developed the Webby award-winning behavioral support program, myalli.com, which engaged over 250k participants. Established a robust US digital ecosystem with a strategic focus on key areas, achieving a dominant 80% ownership of the first page through organic SEO.
GSKConsumer/Trade Promotion Manager, Wellness Category
Jan. 2002 - Sep. 2008Pittsburgh, PADeveloped and managed multi-channel trade and promotional programs using shopper and consumers insight data to drive new customers, sales, customer loyalty, and to support external brand-building efforts.
GSKCategory Manager, various retail
May. 2001 - Jan. 2002Pittsburgh, PAEvaluated category performance to identify retail shelf opportunities for growth. Analyzed Nielsen, Spectra, Dunhumby and Retail databases to evaluate category opportunities for sku additions and delistment based on item performance. Maintained Category Leadership through collaborative consulting of retailers such as Kroger, Target and Walmart and advising with complex fact based data analysis
Procter and GambleSales Logistics Manager, Kmart Account Team
Apr. 1997 - May. 2001Cincinnati, OHFostered Customer Relationships through collaboration and analysis of business opportunities for various retail vendors . Built in-store activation platforms that were timed to leverage a consumer insight as to when consumers clean their home the most throughout the year this led to a first mover advantage launch for Swiffer. Developed in-store activation programs at Kmart to ensure product visibility for the launch of Febreze.
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