Tolga Ural

Senior Consultant @Microsoft

🔥 Startup Founder💸 Marketing✔️ ITBusiness Owner💼 C-level Executive👍 Sales & BizDev🧨 Consulting🏦 Finance✨ Business OwnerSystem AnalystProject ManagerData AnalystBI AnalystAccount ManagerSales ManagerFinancial AnalystAccountantCFOQuantitative AnalystBusiness AnalystCEOFounder

• Innovative Senior Consultant and Business Analyst with a Master of Business Administration (MBA) offering a robust combination of 14+ years of Microsoft Corporate and 17+ years of entrepreneurial expertise. • Known as an “Efficiency Expert” for delivering cost-saving data analysis and modeling solutions that streamline processes and drive revenue growth to achieve organizational objectives across finance, operations and marketing with ARMI results: Actionable, Reliable, Measurable, Implementable. • Diligent, resourceful and accountable with a proven track record of elevating management and stakeholder success, fostering cross-organizational relationships and boosting customer confidence.

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Work Background

MicrosoftSenior Consultant - Microsoft Strategy and Analytics Team

Jul. 2024Seattle, Washington, United States• Lead the Strategy and Analytics efforts across first party hardware portfolio of devices, using consumer research, pricing analytics and Conjoint, scaling Conjoint insights into multiple Surface markets. • Shaped effective strategies in business planning, product, and portfolio development and the Sales/GTM motion. • Utilized data analytics and research to solve key business problems, providing relevant insights to help the Business Planning and Surface Marketing Team make the right decisions, address key challenges, and identify new ways to grow. • Created, defined, and maintained marketing channel ‘Source of Truth’ dashboards, expanding and automating new analysis tools. • Strengthened the team’s industry and analytics expertise while contributing to the success of stakeholders by sharing best practices.

Clinical Referral DirectoriesFounder & CEO

May. 2006Seattle, WAKeep Your Hospital Directory Portfolio at the Forefront of the Newest Clinical Referral Advancements: As you know, hospital directories are critical for effective care coordination and communication, helping patients and providers navigate the complexities of the healthcare system to find the right services. They govern the overall quantity, efficiency, reach and reliability of daily patient referrals, helping keep patients and providers in network – and yet are often overlooked as a key area for continuous improvement. At Clinical Referral Directories, we create customized solutions and add-ons designed to enhance both internal medical-staff-facing and external patient-facing directories, publications, and find-a-doctor tools, fully maximizing their usability and outreach across all mediums and demographics. Our clients, including Providence, St. Luke's, UW Medicine and others, have all experienced significant benefits with measurable results over the past decade. We're proud to share that 100% of our clients have renewed their initial contracts! Request a demo to see how health systems use our solutions to increase their referrals and revenues while improving patient care, productivity and satisfaction scores.

MicrosoftSenior Business Planner – Microsoft Surface Business Planning PC Accessories and Multi Devices

Apr. 2022 - Aug. 2024Seattle, Washington, United States• Advanced the end-to-end business lifecycle planning for Microsoft’s PC Accessories and 2-in-1 Detachables. • Created volume forecasts, pricing plans, product specs and competitive market analysis between Microsoft, Apple and Google. Streamlined and unified disparate planning processes by standardizing new tools and templates. • Successfully led business development by collaborating with global partners, coordinating cross-functional teams, and implementing business growth strategies to expand client base by 35%.

Microsoft CorporationGroup Program Manager – Corporate Security Investigations

Nov. 2003 - May. 2006Redmond, Washington, United States• Piloted brand-new role in charge of worldwide process and policy remediation and efficacy measures for Microsoft investigations, cross-collaborating with corporate and worldwide Regional VPs, GMs, Legal, HR, Finance and outside council including FBI and local PDs. • Generated over $200M in surplus profits by introducing new internal Microsoft software purchase regulations.

MicrosoftChief of Staff, Senior Business Manager – Corporate Security, Anti-Piracy, Trade & Compliance Group

Oct. 2002 - Nov. 2003Redmond, Washington, United States• Elevated General Manager’s strategic vision of business planning and coordination projects worldwide, enacting Microsoft’s physical and virtual safety goals as trusted advisor/proxy to the GM and his directors. • Held final ownership and responsibility for all analytical and evaluative information used by executive management and staff, overseeing quarterly business reviews with the CIO.

MicrosoftAssistant & Acting Financial Controller – Information Technology Group

Dec. 1999 - Oct. 2002Redmond, Washington, United States• Managed corporate team of 7 analysts, directing all aspects of financial operations, including budgeting, forecasting, and financial reporting, resulting in improved fiscal transparency and informed decision-making. • Drove ITG’s international expansion further as Assistant and Acting Controller by delivering detailed cost-benefits analysis endorsing the building of Microsoft’s first operations center in India (Hyderabad). • Cut costs and provided operational streamlining guidance to CIO by delivering first-time pioneering projects such as Costing E-mail as an End-to-End Service, Internet Hosting Services Billing Model, ITG Balanced Scorecard.

MicrosoftSenior Financial Analyst – Sales & Marketing Product Groups

Jun. 1997 - Dec. 1999Redmond, Washington, United States• Delivered end-to-end financial analysis and business support for Microsoft's inaugural online sales team (MOST) and its interactive media group joint ventures, including MSBET, MSNBC Cable TV and Online news joint venture with General Electric. • Provided oversight for Slate.com, driving its revenue growth by moving the business from a subscription to an advertisement model.

MicrosoftBusiness Analyst – European Operations Centre (EOC)

Jan. 1996 - Jun. 1997Dublin, Ireland• Improved the European HQ and EOC's mid-year review and fiscal year planning processes by creating and applying new metrics for rating their overall performance and building EOC’s first official intranet homepage. • Cut travel costs by over 40% by enforcing new video teleconferencing and travel policies. Lowered telecom costs by over 30% by developing EOC’s first inaugural telephone usage tracking system.

MicrosoftSystem Analyst – International Channel Measurement Group

Aug. 1995 - Jan. 1996Redmond, Washington, United States• Streamlined channel inventory reporting on a worldwide basis by creating alignment among all Microsoft subsidiaries and distributors. • Designed and rolled out new tools automating the data entry, maintenance and management reporting process for worldwide sell-in/out/through inventory. Increased data accuracy and quality, while reducing processing time and resource requirements.

MicrosoftFinancial Analyst – European Headquarters (EHQ)

Jan. 1995 - Aug. 1995Paris, Ile-de-France, France• Enhanced EHQ’s financial reporting, incorporating new tools and methodologies for all its European subs, with regional consolidations for Microsoft Europe’s entire $1.5 billion book of business. • Coordinated the monthly updating, presentation and company-wide roll out of these tools, cutting time required to generate the EHQ Monthly Report by half while improving its usefulness.