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Work Background
PAC - Pregnancy Aid ClinicDevelopment Manager
Feb. 2022Roswell, Georgia, United States
Hoffman & Associates, LLCDirector of Marketing
Feb. 2012 - Apr. 2022Greater Atlanta AreaResponsible for the success of all marketing initiatives including brand development and management, advertising and public relations, e-marketing and social media and website management and reporting. Key focus on driving business development by assisting attorneys in active networking, cross-selling, referral partnerships and participation in community and online organizations. Successfully managed website redesign, e-marketing development, increased SEO, program development and brand recognition.
MCI Telecommunications CorporationHealthcare and Pharmaceutical Market Manager
Mar. 2001 - Aug. 2005Atlanta, Georgia, United StatesHeld over 50 sales support engagements annually involving opportunities worth $18.2M per month. Closed new revenue opportunities estimated at over $700K per month. Created and delivered high-quality field support resources including Healthcare and Pharmaceutical industry overviews, white papers, trends and resource documents, and high-end sales guides.
Maintained an expert working knowledge of the Healthcare and Pharmaceutical industries including trends and business drivers, applications and emerging technologies, and data and communication needs.
Worked closely with alliance and product management in the development of strategic partnerships and customized solutions.
MCI Telecommunications CorporationGlobal Marketing Manager
Feb. 1999 - Mar. 2001Responsible for providing situational sales support for enterprise sales teams located across the US, Europe, Asia, and Latin America.
Coordinated resources to assist sales teams understand and sell MCI's global portfolio of products.
Responsible for delivering MCI's global capabilities presentation to customers and prospects.
Participated in the development and implementation of the Siebel CRM platform for MCI enterprise sales teams.
MCI Telecommunications CorporationImplementation Marketing Manager
Apr. 1998 - Feb. 1999Developed and implemented successful sales development programs for the enterprise sales force including sales tools, workshops, training, and communications.
Served as liaison between MCI enterprise sales teams, marketing support, and outside consultants and facilitators in the design and delivery of global workshops, war games, and training sessions.
MCI Telecommunications CorporationProgram Manager
Jun. 1996 - Apr. 1998Atlanta, Georgia, United StatesDeveloped and implemented the Winning Ways sales methodology for enterprise field sales inclusive of content, tools, collateral, metrics, communication, and training.
Project manager for the field launch and training of Winning Ways inclusive of assessment reviews, executive and field communications, and the development of Quarterly Launch and Field Day content.
MCI Telecommunications CorporationRegional Acquisition Manager, Sales and Support Team
Sep. 1995 - Jun. 1996Atlanta, Georgia, United StatesDrove region growth of 15.5% and achieved 171% of target exceeding a national record with over $1M in monthly sales per branch.
Advocated for SMB sales managers in the Southwest region by providing situational sales support, training, communications, and marketing support.
Acted as liaison between the sales teams and corporate headquarter program teams.
MCI CorporationProgram Development Consultant, Large Account Marketing
Nov. 1990 - Sep. 1995Managed ongoing communications for investment account managers.
Developed creative programs to protect and drive revenue and improve productivity.
Coordinated the national investment sales conference and direct mail campaign.
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