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Work Background
Grupo RealAnalista de Marketing e Designer Sênior - PER
May. 2025Brazil, UberlândiaAs a Senior Marketing Analyst and Designer at PER, I lead creative strategy and visual design initiatives that connect business goals with human-centered communication.
I bridge design, marketing, and storytelling to strengthen the company’s ecosystem of financial and digital solutions.
Key responsibilities:
Creative direction and design for strategic campaigns and internal programs such as PERmite, Programa Acelere, PERformar, and Simples & Ágil;
Development of brand identities, executive decks, motion pieces, landing pages, and communication kits for product launches and internal campaigns;
Management of internal engagement campaigns and brand culture activations focused on alignment, recognition, and purpose;
Design and execution of sales enablement assets and performance campaigns integrating visual communication with marketing metrics;
Collaboration with cross-functional teams to maintain brand consistency and elevate creative standards;
Concept and design support for major corporate events and offsites, enhancing brand experience and internal culture.
Key achievements:
Strengthened the visual and strategic identity of the PER ecosystem;
Increased internal engagement and campaign performance metrics;
Elevated brand storytelling through design that unites aesthetics, clarity, and purpose.
Clean CarGestora de tráfego e designer
Jan. 2022 - Jun. 2025Brazil, UberlândiaI worked as a Graphic Designer and Social Media Strategist, leading the creation of visual identity, content planning and paid traffic campaigns (Meta Ads) for an automotive brand.
My work combined design, storytelling and performance marketing to increase brand visibility and drive conversions.
Key skills: Branding • Social Media Strategy • Paid Ads (Meta) • Content Design • Creative Direction • Analytics
Fundação CDL UberlândiaAnalista de Mídia e Designer
Feb. 2020 - May. 2025Brazil, UberlândiaAtuei com o gerenciamento de redes sociais e marketing digital (SEO, Facebook ADS e Linkedin ADS), com a criação de postagens, email e landing page no RD Station. Presto serviço também como Designer na criação de mídia impressa ( banner, cartazes, folders, outdoor, faixas, etc.), peças para mídias digitais, diagramação de revistas, edição de vídeos, web design: manutenção e atualização do site da empresa (Wordpress).
CDL UberlândiaAnalista de marketing e Designer
Feb. 2017 - Apr. 2025Brazil, UberlândiaAt CDL Uberlândia, I was responsible for developing integrated marketing strategies and creative assets that strengthened brand awareness, supported local entrepreneurship, and connected the institution with its business community.
Key responsibilities:
Planned and executed multi-channel marketing campaigns across social media, email, and digital platforms to promote CDL services and events such as Encontro de Vendas, Café Empreendedor, and CDL Convention & Events.
Designed high-impact visual materials (social media posts, carousels, videos, presentations, and event branding) aligned with brand identity and communication goals.
Managed CDL’s digital presence — including content creation, community management, and performance analysis focused on engagement and conversion metrics.
Produced institutional and commercial videos, landing pages, and email marketing campaigns to increase membership and participation in programs like “Aqui Tem SEBRAE” and Loja CDL.
Collaborated with cross-functional teams to optimize communication strategies, ensuring consistent tone of voice and message clarity.
Highlights:
Strengthened CDL’s online positioning as a leading local business reference.
Boosted engagement rates through creative storytelling and audience-focused campaigns.
Supported major events that fostered networking and visibility for regional entrepreneurs.
Multivisi Comércio e ImportaçãoAssistente de Marketing e Criação
Oct. 2016 - Feb. 2017Criação de conteúdo para redes sociais, criação de vídeos, desenvolvimento de campanhas publicitárias segmentadas no site, desenvolvimento de layout para site e mail marketing, manutenção da comunicação interna e externa, acompanhamento de desempenho de marketing google adword, marketing inbound e tratamento de fotos de produtos para site de ecommerce.
Pluri ComunicaçãoEstágiária de Social Media
Jun. 2016 - Oct. 2016Produção de conteúdo para redes sociais e sites. Produção de peças gráficas vídeos, material impresso ( cartão de visita, panfletos folders, banners, artes para plotagem de veículos, etc).
Castelli EventosAuxiliar Financeiro
Aug. 2008 - Jan. 2013Auxiliar Financeiro: emissão de boletos bancário, baixa e controle de contas a receber recebimento, atendimento ao cliente, cobrança e emissão de contratos de formatura.
Assistente Administrativo: assessoria de locação para cliente interno e externo, gestão de pessoas, coordenação de equipe, organização da estrutura física do departamento de Design e Locação, execução e coordenação da equipe de montagem de eventos e emissão de relatórios.
American ExpressAnalista de crédito
Nov. 2007 - Jun. 2008Cobrança de cartões de crédito, atendimento ao cliente (telemarketing ativo e receptivo), controle de contas e análise de crédito.
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