I am a seasoned, energetic, and brand-driven senior marketer with a proven track record of developing and directing strategic marketing initiatives in fast-paced environments, including marketing agencies, start-ups, new ventures, and small to medium-sized businesses. I have experience leading marketing and product management in various sectors such as technology, telecommunications, manufacturing/CPG retail, financial, legal, nonprofit, and government. Currently, I serve as the Chief of Digital at SHOESTRING DIGITAL, a startup full-service digital marketing agency established in early 2024. I lead in creating creative and engaging content for our client organizations on their social media platforms, as well as providing services in SEO, web development, email marketing, Google Ads, and paid ad campaigns. I possess over a decade of digital marketing experience and hold certifications from the Digital Marketing Institute and the American Marketing Association.
My current passion lies in utilizing some extra time beyond the operations of my agency in helping companies capitalize on branding opportunities by implementing expert strategic marketing and digital practices that guide new and existing customers through their marketing funnel. As a business owner, I can comprehend the KPI expectations held by owners and shareholders, as well as the continuous challenges involved in achieving growth and success.More...