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BTS Design InnovationTemporary Marketing Manager
Jun. 2024 - Nov. 2024Milano, Lombardia, ItaliaMarketing Advisor | Key Responsabilities:
- Coordination of PR and Brand Positioning Agencies
- Content marketing
- Briefing with Ownership
-Senior Marketing & Communication Manager | Brand & Market Strategy
Sep. 2023ItaliaCurrently engaged in strategic marketing and communication projects supporting growth, repositioning and international expansion.
I design and implement multi-channel strategies aligned with brand positioning and business goals, coordinating with internal teams and external agencies when needed.
Key focus areas:
- Brand positioning, campaign oversight and execution
- IMC strategy across PR, digital, content and events
- Collaboration with HQ and commercial teams
- External relations and media management
- Budget optimization and performance-based planning I bring a strategic and hands-on approach, supporting structured organizations through targeted marketing actions and high-impact communication initiatives - in interim, transitional, or project-based roles.
COIL Porte e coperture industriali | Industrial doors and PVC warehousesMarketing Manager with focus on International Business
Jan. 2019 - Oct. 2023Rho, Lombardia, ItaliaAs an in-house consultant at COIL, I held the role of Marketing Manager with a focus on international business development. My role involved working closely with internal teams to plan and implement comprehensive marketing and communication strategies, manage international relations and provide strategic direction for business growth. Key Responsibilities:
- Planning and implementing strategic marketing initiatives
- Lead the development of international marketing strategies and market analysis - Manage relationships with global distributors and customers
- Coordinate with the commercial team to align marketing efforts with business objectives
HANNspree / HannsGCommunication Manager
Sep. 2014 - Dec. 2019ItalyAs a consultant at HANNspree, I served as the Communication Manager, overseeing the Italian company’s PR and communication strategies. Working in close collaboration with the internal team and the HQ, I was responsible for planning and executing integrated promotional initiatives, managing social media channels, and ensuring consistent brand messaging across all platforms. Key Responsabilities:
- Responsible for the Italian PR and communication strategy
- Planning and execution of integrated marketing and communications activities - Management of social media channels and editorial content
- Align communication efforts with overall business goals
Emmeci Comunicazione srlDirector
Apr. 2003 - Sep. 2014Milan Area, Italy- Led the planning, execution, and delivery of integrated marketing and communication projects, ensuring alignment with client objectives and timelines.
- Designed and executed marketing plans that integrated digital and traditional media to maximize reach and engagement.
- Oversaw the creation of high-quality content, including articles, press releases and promotional materials, to support client campaigns.
- Organized and managed corporate events, trade shows and promotional activities, ensuring successful execution and client satisfaction.
- Led a team, providing strategic guidance and fostering a collaborative work environment.
Navision SoftwareCommunications Consultant
Jan. 1999 - Jan. 2005Milan Area, Italy- Corporate Communications Management.
- Implementation of integrated communication strategies and Planning. - Management of conventions, press conferences, sales meetings.
- PR and Media Relations
epson italiaSales Promotion and Events Responsible
Jan. 1989 - Jan. 1999Led the planning and organization of national and international events, including trade shows, roadshows, sports sponsorships, and product launches, aimed at enhancing brand visibility and customer engagement. Led the creation and rollout of corporate communication materials for events and exhibitions - from visual identity to product literature and branded content - ensuring brand coherence across all touchpoints. Managed the co-marketing budget with retailers and partners, prioritizing initiatives, monitoring spend, and maximizing ROI across local and national campaigns. Directed retail marketing and in-store communication, including POS materials, branded displays, and co-branded campaigns to reinforce Epson’s visibility at the point of sale. Developed and implemented incentive programs and promotional activities for end users, dealers, and the retail network, supporting sales targets and strengthening partner relationships. Collaborated with sales teams, central marketing, and external agencies to deliver integrated promotional campaigns, ensuring alignment between field operations and overall brand strategy. Key Achievements: Reinforced Epson’s brand positioning through consistent field and corporate communication at major industry events. Boosted retail impact through targeted in-store marketing initiatives and localized promotional campaigns. Gained solid experience in budget management, trade relations, and integrated communication, laying the foundation for future leadership in strategic marketing and brand development.
Orietta Colacicco srlPR account - food and non food customers
Sep. 1987 - Mar. 1989- Management and execution of press office activities for clients - Drafting press releases and media kits to promote clients and initiatives.
- Organization of press conferences and product launch events
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