Sophie Buresi - Data Director, Etam

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Work Background

Sciences PoProfessor

Jan. 2024Ville de Paris, Île-de-France, FranceData Course Masters level

Groupe ETAMGlobal Data and Client IT Director (ex Ops Excellence)

Jan. 2023Ville de Paris, Île-de-France, FranceManaging at group level (global), the Data Office (+30 pax) and the CRM factory (+7 pax) 1) Data Office / Factory 4 teams : - Data tech : data architect and engineer profiles, in charge of the data architecture definition, developpment and management - Data BI : owning the group data model, in charge of all the reports, dashboards and data exchanges - Data Value : data analysts, data scientists and data project managers - Data Governance : Data gov manager and stewards, managing data domains (quality, compliance, standardization, accessibility etc.) Together with the teams, leading the group data transformation program, including : - the data strategy, built together with the business teams , including the complete remodeling of reports and dashboard, a data science and AI roadmap for business roadmap (marketing, products, operations) - the technical data foundations : new data plateform construction and move to cloud, management of legacy infrastructure - the launch of a data governance at group level : data cataloguing, data quality and data security management - the optimisation of the data organization : creation of the data office, progressive upskilling / reskilling of current teams, identification of missing skills. + business teams data acculturation and training program. 2) CRM Factory : in charge of the administration of all client related tech applications, external or internal (Marketing Cloud, Loyalty programs etc) and supporting business in client activation / loyalty related use cases

LVMHDigital and Data Division Lead

Nov. 2021 - Jan. 2023Ville de Paris, Île-de-France, FranceFrom the Group Data teams, working together with a division - Group Digital and Data strategy : vision (marketing - CRM, ecommerce and media + supply and operations), deployment/operating, organization - Support to Maisons individual digital and data strategy, operational roadmaps and project management - Governance optimization between division, group and IT teams - Group-level transversal projects, focusing on digital and data aspects Managing and / or working with multi-skilled profiles at group, division and maison levels (inc business owners, marketing experts, data scientists, software engineers etc.).

ArtefactConsulting Director - Market founding team - NORAM

Jan. 2021 - Nov. 2021Ville de Paris, Île-de-France, FranceLeading with local Partner and team the launch of Artefact in the US. Business development / growth management. Local offers framing and development. Consulting work, leading data and digital transformation projects for Fortune 500 companies (multi-sectorial experience, with focus on FMCG, retail, services and media). Managing teams of consultants, data scientists, software engineers and media / creative profiles (up to 20).

ArtefactConsulting Director - Consulting offer global lead

Jan. 2019 - Dec. 2019Région de Paris, FranceConsulting director specialised in innovation, digital, data and AI strategy, transformation and project management. -Account management (Retail, CPG, Bank, Insurance, Services, Media, Entertainment : Monoprix, Carrefour, Accor, Edenred, Unibail-Rodamco-Westfield, Société Générale, Groupe Covéa, Les Echos, TF1, M6, AFP, Nuxe, Danone, etc.) -Project management (strategy and transformation around data, AI, digital and tech for business stakes) -Multidisciplinary team management (consultants, data scientists, engineers, strategic planners, creatives) -Development of global business offers (AI and data for customer experience : voice bots, recommandation modules etc.) -Commercial development (pitch, account farming) -Member of the work council in charge of council strategy

ArtefactSenior Manager

Jul. 2018 - Dec. 2018Région de Paris, France- Account management in different sectors (retail, entertainment, CPG, travel, services, fintech, insurance) at national and international level - AI user experience offer lead (including voice, personnalisation and recommendation engine, data driven client services, creative new services etc.) - Business Development on various offers (cloud, bot, data operations etc.) - Management of project teams : business, technical (data science and software engineering) and creative profiles - Participation in the ERC (happyness at work and employees development)

Artefact GlobalManager

Jan. 2018 - Jul. 2018Région de Paris, FranceArtefact is a consulting company specialised on AI and data that works with global brands to redefine the future of operational excellence and customer experience through new technologies. Personal experience and clients @Artefact Management of strategic consultants, data scientists and engineers on data/IA transformation projects. Monoprix (Groupe Casino), Carrefour, Danone, Unibail-Rodamco-Westfield, Bouygues Telecom, Edenred, TF1, M6, Les Echos, Arte... Artefact The company has 25 offices across 17 countries, with 1000+ employees. Over 600 clients, including 100+ blue chip clients such as AccorHotels, Orange, Carrefour, Emirates, Deutsche Telekom and Monoprix and is listed on the Euronext Growth Paris Stock Exchange.

ArtefactSenior Consultant

Jul. 2017 - Dec. 2017Région de Paris, FrancePart of the digital and data driven consulting expertise for pluri sectorial clients : - AI strategy and deployment (ex smart speaker) - Data/Media strategy and acceleration - Digital transformation Artefact's services span three expertises: consulting (strategy and data), marketing (creative and media) and technology (R&D/AI), in order to offer end to end data services from strategy to operations throughout customer knowledge and insights, creativity at scale, cross channel customer experience, predictive marketing, digital acceleration, and artificial intelligence for brands.

ArtefactConsultant

Nov. 2016 - Jun. 2017Région de Paris, France

AccentureConsultant

Mar. 2016 - Nov. 2016Région de Paris, FranceDigital strategy, focus on digital marketing and media Multi-sectorial

AccorHotelsDigital and media strategist

Jan. 2015 - Oct. 2015ParisMedia strategy and coordination for upscale, midscale and economic brands - Worldwide -Tactical and image campaigns for corporate and product brands (WW) -Campaign data analysis and optimisation -Daily contact with media agencies -Media reports follow-up, learnings and insights Other projects : - sponsoring and co-branded marketing projects - digital marketing transformation : Tag manager implementation, brainstorm on data marketing (use of data - media and e commerce use), customer online conversion tunnel (page tagging, customer journey optimisation) - sponsoring, partnerships, studies

Havas MediaAccount executive - Digital strategist

Apr. 2014 - Oct. 2014Paris Area, FranceBuilding of strategic media/marketing recommendations and plans for clients and prospects, campaign coordination and competitor surveillance Media strategy, activation and coordination Pluri media (on and off) Accounts : -Interparfums (Repetto, Boucheron, Montblanc, Balmain, Lanvin, Jimmy Choo, Karl Lagerfeld...) -Karl Lagerfeld -Groupe RBI (Roche Bobois/Cuir Center) -O.P.I. -Groupe Labelux (Bally, Jimmy Choo) -Groupe LBY (Serge Blanco, Joe San)

PoliticsinsideJournalist

Sep. 2013 - Nov. 2013Paris Area, FrancePolitical media and news surveillance, press relations, interviews, daily press article writing

Conde Nast FrJournalist

Jun. 2013 - Oct. 2013ParisMedia and news surveillance, press relations, interviews, daily press article writing

Travel Jam MagazineAdvertising manager

Oct. 2012 - Dec. 2012Paris Area, FranceSelling of the magazine advertising space. Contact/relationship management with media agencies and selected advertisers. Advertising strategy.

Studio 3ÈME droitePublicity agent

Jun. 2012 - Oct. 2012Paris Area, FrancePress relations for several brands, from fashion to home accessories and jewels. Conception and writing of press releases. Daily contact with journalists. Event planning and organization. Management of street marketing operations.

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