Leo Cheung is the Chairman of P&C Group, where he has championed innovative marketing strategies and the promotion of new fruit varieties over his extensive career. Notably, Leo has led successful initiatives in collaboration with HK Customs to combat counterfeit products, enhancing brand integrity within the marketplace. His forward-thinking approach has facilitated the introduction of groundbreaking technologies such as the "Freeze the Dynamics," which aids in identifying counterfeit fruits.
Additionally, Leo has played a pivotal role in investing in cutting-edge sectors including biotech, future materials, and fintech, further diversifying P&C Group's portfolio and driving sustainable growth. His achievements extend beyond the corporate realm, as he is also an active contributor to the community. Leo is the co-founder of Frutus (www.frutus.org), an organization dedicated to promoting healthy eating and nutrition. He serves as a committee member for the Corporate Innovation Index at The Chinese University of Hong Kong, which emphasizes his commitment to fostering innovation in business practices. Furthermore, Leo is the Vice Chair of the Teens and Elderly Mission Committee, supporting initiatives that aid vulnerable populations and enhance community well-being.
These accomplishments not only strengthen P&C Group's position in the industry but also reflect Leo's unwavering commitment to quality, innovation, and strategic investment in both the fruits industry and the community at large.More...