Al Ghazi GroupMarketing Specialist
Apr. 2019 - Mar. 2021LebanonLed comprehensive marketing initiatives primarily focused on social media and PR resulting in higher brand recognition within 6 months of joining, positioning Al Ghazi Group as a market leader in the tobacco industry. Implemented targeted sales strategies and marketing campaigns, contributing to a 31% rise in revenue generation YoY (2019 vs 2018), Cultivated partnerships with key suppliers, leading to a noticeable improvement in procurement efficiency and around 10% reduction in supply chain costs, enhancing overall operational effectiveness. Developed and executed innovative promotional campaigns, driving a 45% boost in product sales and market penetration, solidifying our competitive edge in the marketplace. Established and maintained strong client relationships, resulting in around 30% increase in customer retention and high satisfaction scores, as evidenced by a questioner sent to stakeholders after each transaction.