Bachar Kaawach - Marketing Specialist, Abu Dhabi Festival

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Work Background

Abu Dhabi Music & Arts Foundation (ADMAF)Marketing Specialist

Mar. 2024Abu Dhabi, United Arab Emirates

Abu Dhabi FestivalMarketing Coordinator

Mar. 2022United Arab EmiratesLed the 360 media approach for the promotion of the Abu Dhabi Festival: social media, OOH, Influencers, print and radio which led to an occupancy rate of 90% on average and an increase in ticket sales of 16%. Increased number of followers on social media by 60% YoY (2024 vs 2023). Managed relationships with main stakeholders incl. agencies, partners and sponsors to identify synergies and opportunities to maximize ROI while optimizing costs. Led the launch of new visual campaign for Abu Dhabi Festival 2024 from creation to execution, transforming it into a more modern and approachable brand. Oversee media buying campaigns from Social media, Google ads, Radio and TV to Out of Home advertisement for ADMAF and Abu Dhabi Festival. Coordinated and assisted in setting the framework to conduct a socio-economic impact study by Nielsen which concluded that the Abu Dhabi Festival contributes around AED 50M to the economy.

Abu Dhabi Music & Arts Foundation (ADMAF)Marketing and communication coordinator

Mar. 2022 - Aug. 2024Abu Dhabi, United Arab EmiratesLed the 360 media approach for the promotion of Education and Community initiatives: social media, OOH, Influencers, print and radio Increased number of followers on social media by 20% YoY (2024 vs 2023). Managed relationships with main stakeholders incl. agencies, partners and sponsors to identify synergies and opportunities to maximize ROI while optimizing costs. Oversee media buying campaigns from Social media, Google ads, Radio and TV to Out of Home advertisement for ADMAF. Coordinated and assisted in setting the framework to conduct a socio-economic impact study by Nielsen which concluded that the Abu Dhabi Festival contributes around AED 50M to the economy.

Al Ghazi GroupMarketing Specialist

Apr. 2019 - Mar. 2021LebanonLed comprehensive marketing initiatives primarily focused on social media and PR resulting in higher brand recognition within 6 months of joining, positioning Al Ghazi Group as a market leader in the tobacco industry. Implemented targeted sales strategies and marketing campaigns, contributing to a 31% rise in revenue generation YoY (2019 vs 2018), Cultivated partnerships with key suppliers, leading to a noticeable improvement in procurement efficiency and around 10% reduction in supply chain costs, enhancing overall operational effectiveness. Developed and executed innovative promotional campaigns, driving a 45% boost in product sales and market penetration, solidifying our competitive edge in the marketplace. Established and maintained strong client relationships, resulting in around 30% increase in customer retention and high satisfaction scores, as evidenced by a questioner sent to stakeholders after each transaction.

G.W.R. ConsultingCustomer Service Specialist

Mar. 2017 - Mar. 2019LebanonBuilt rapport with clients through personalized interactions, resulting in a high improvement in customer retention rates and positive feedback. Collaborated with cross-functional teams to address customer needs effectively, leading to an improved overall customer experience. Recommended improvements to business practices after analysis and reporting.

Careers and Jobs in LebanonSalesperson

Jan. 2015 - Oct. 2016LebanonAs a Sales representative at Enjoy Lebanon, I achieved weekly sale targets, and improved my persuasive techniques and communication skills, as i dealt with customers on site on a daily basis.