ParamountSenior Marketing Manager - Streaming: Paramount+ & Pluto TV
Jun. 2021London, England, United KingdomSenior Manager - Brand, Service & Editorial Marketing for Paramount - formerly ViacomCBS (Channel 5, MTV, Nickelodeon, Paramount, Comedy Central) paid & free streaming services including Paramount+, My5, Pluto TV, MTV Play & Noggin. The role includes:
- Leading eight figure budget marketing campaigns to promote the streaming services across Paramount.
- Working directly with senior stakeholders across brand, creative, finance, strategy to effectively strategize, plan and execute 360 marketing and brand activations for the streaming brands. - Driving the development of creative briefs to guide the marketing creative process and support alignment of internal marketing teams on goals and strategies for content campaigns. - Driving innovation across marketing with through events, special builds, influencers and ground-breaking social media campaigns to cut through and penetrate the busy media marketplace with viral, talkable and sharable marketing executions. - Leading the execution of creative production including image (key art, PR shots, editorial shots), video (trailers, promos, social media content) and audio (radio, podcast etc.). This includes bespoke content along with localising global content. - Establishing and enforcing brand identity, positioning, tone of voice and usage guidelines to ensure consistency across all marketing communications, including brand and verbal identity and brand hierarchy.
- Projecting managing all marketing activations through cross-functional teams, agencies, suppliers and freelancers. - Trafficking and managing delivery of all final creative assets across a campaign
- Leading social media & influencer marketing strategy including content strategy, community management, editorial, tone of voice, influencer marketing, talent, crisis management and communication strategy. - Developing measurement frameworks to report on KPIs, ROI and other measure of success metrics across brand awareness, consideration, MAU uplift and more.