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Work Background
ParamountSenior Marketing Manager - Streaming: Paramount+ & Pluto TV
Jun. 2021London, England, United KingdomSenior Manager - Brand, Service & Editorial Marketing for Paramount - formerly ViacomCBS (Channel 5, MTV, Nickelodeon, Paramount, Comedy Central) paid & free streaming services including Paramount+, My5, Pluto TV, MTV Play & Noggin. The role includes:
- Leading eight figure budget marketing campaigns to promote the streaming services across Paramount.
- Working directly with senior stakeholders across brand, creative, finance, strategy to effectively strategize, plan and execute 360 marketing and brand activations for the streaming brands. - Driving the development of creative briefs to guide the marketing creative process and support alignment of internal marketing teams on goals and strategies for content campaigns. - Driving innovation across marketing with through events, special builds, influencers and ground-breaking social media campaigns to cut through and penetrate the busy media marketplace with viral, talkable and sharable marketing executions. - Leading the execution of creative production including image (key art, PR shots, editorial shots), video (trailers, promos, social media content) and audio (radio, podcast etc.). This includes bespoke content along with localising global content. - Establishing and enforcing brand identity, positioning, tone of voice and usage guidelines to ensure consistency across all marketing communications, including brand and verbal identity and brand hierarchy.
- Projecting managing all marketing activations through cross-functional teams, agencies, suppliers and freelancers. - Trafficking and managing delivery of all final creative assets across a campaign
- Leading social media & influencer marketing strategy including content strategy, community management, editorial, tone of voice, influencer marketing, talent, crisis management and communication strategy. - Developing measurement frameworks to report on KPIs, ROI and other measure of success metrics across brand awareness, consideration, MAU uplift and more.
SpotifyMarketing Manager
Jul. 2019 - Jun. 2021London, United KingdomAfter working at Viacom for over 6 years working my way up the ladder from intern to Manager, I took on a new challenge as Consumer Marketing Manager for Spotify in the UK & IE, responsible for planning and execution of marketing efforts, delivering campaigns with up to seven figure budgets in line with global brand guidelines and the local marketing strategy including Spotify Wrapped, Family Plan, Spotify Original Podcasts (eg. Michelle Obama), Spotify Premium, Live Events (eg. Who We Be Live) Artist Marketing and Editorial. Aspects of the role included:
- Leading UK & IE ATL marketing campaigns from concept to completion across OOH, TV, Cinema, Digital, Social, Print, Partnerships and more. - Managing media agencies (UM of Media Brands LTD), creative agencies, social media agencies, influencer agencies and internal stakeholders driving innovation and local market bets that positively impact both business KPIs and brand metrics.
- Repurposing global marketing campaigns for the local market in the UK, taking in to account audience segmentation, behaviours and media landscape. - Leading on the influencer strategy for the UK & IE. - Monitoring & reporting market performance analysing consumer and competitor behaviour through both number driven quantitative data alongside sentiment and qualitative data. - Working across social media strategy with our agencies on output and content. - Working directly with internal stakeholders, labels, management, artists and talent to creative impactful and meaningful long & short form content fit for purpose. - Working with production agencies & teams to project manage experiential events including live shows, expos, pop ups and more. - Working with partners on a local and global scale to create cultural relevance to the brand ensuring Spotify is front of mind for all audience segments. These have included: Microsoft, Viacom, Snapchat, The Tate, The Guardian, Tinder, Merlin Entertainment, Discover Leicester Square and more.
NickelodeonSocial Media Marketing Manager
Apr. 2017 - Jul. 2019London, United KingdomFollowing my role at MTV, I was offered a promotion within the Viacom network at Nickelodeon as the Marketing & Social Media Manager reporting directly to the Head Of Marketing. Aspects of the role included:
- Leading on overall social media strategy and implementation for Nickelodeon including content strategy, community management, editorial, tone of voice, crisis management and communication strategy. - Directing & producing content for linear on-air, digital & social media
- Leading production of assets from briefing, reviewing preliminary concept pitches, negotiating costs, launching, and delivering source files for international markets.
- Leading & managing the social media team including recruitment with two direct reports – Social Media Assistant & Social Content Assistant
- Leading on all ATL campaign & ‘always on’ social media marketing strategy and digital marketing strategy working directly with media agency (PHD).
- Managing brand strategy across all Nickelodeon brands including Nickelodeon, Nick Jr. and Teen Nick (The Scoop/Nick @ Nite).
- Project managing 360 marketing campaigns
- Monitor and analyze project status reporting direct to VP Marketing, Creative & Press and Head of Marketing
- Being a key contact for US & international counterparts on all social media & digital marketing output
- Leading on influencer relationship strategy, working with content creators, building relationships and implementing them in to our campaigns.
- Integrating social media on air wherever possible
- Analysing and reporting on social media activity and providing insights, results and recommendations.
- Lead contact for social media relations - Facebook, Twitter, Snapchat, Tumblr, Pinterest and more. - Managing & tracking several budgets up to six figures
MTV UK, Northern & Eastern EuropeMarketing & Content Executive
Mar. 2015 - Apr. 2017London, United KingdomI was offered a promotion in the award winning Marketing department as a Marketing & Content Executive after working in the Digital team for just under a year. This allowed me to master a wider set of marketing skills beyond social media. This role also extended across Viacom working on projects such as Spike and the channel 5*. Aspects of the role included:
- Leading 360 Marketing Campaigns for “A” priority marketing campaigns including: Teen Mom, Are You The One, Grossbusters, Say It In Song, Car Crash Couples and Fired By Mum & Dad.
- Managing all marketing elements MTV's multi-platform ventures- the MTV Trax App and partnership with EE with our own sim card. - Managing all elements of “AAA” priority marketing campaigns for Geordie Shore, Ex On The Beach Catfish and Judge Geordie including partnerships (Now Magazine, Pearl Drops) and media spend.
- Leading on influencer relationship strategy, working with Youtubers and other content creators, building relationships and implementing them in to our campaigns.
- Leading on social media marketing for all show accounts and elements of Music & Brand campaigns.
- Managing marketing elements of UK music events including MTV Crashes, MTV Live Lockdown including media partnerships, influencer strategy & media spend encouraging ticket sales, brand value & publicity. - Managing social media strategy for the launch of new channel, Spike. - Developing social media participation, activation, and integration across all MTV media and events.
- Analysing and reporting on social media activity and providing insights, results and recommendations.
- Content directing, capturing and production. - Attending events, photo shoots, press calls etc to film, photograph and edit content for social media, digital and on-air.
- Affiliate relations management
- Social media contact relations - Facebook, Twitter, Snapchat, Tumblr.
- Managing & tracking budgets. - Managing our team’s intern, work experience & social media management agency.
MTV UK, Northern & Eastern EuropeSocial Media Coordinator
Apr. 2014 - Mar. 2015London, United KingdomAfter working in the Marketing department at MTV for a year, I was offered a role in the Digital team as a Social TV Coordinator specifically created to manage the entire Social TV initiatives of the brand, in particular for all the music channels, music events and music programming. In addition to Social TV, I was also given a community management role of the official MTV UK brand accounts.
Aspects of the role included:
- Developing overall strategy, co-managing & coordinating all the official brand social media accounts of MTV UK & The freeview channel VIVA including Twitter, Facebook, Instagram, Tumblr, Snapchat, Vine, YouTube & Google+.
- Creating, managing & delivering video & image assets to promote online content, linear TX & brand initiatives
- Managing, devising and implementing all Social TV initiatives of MTV UK including voting stunts, (MTV Hottest) Tweets & pictures to screen & data visualisations via Mass Relevance streams for use both on air, online and at events & festivals.
- On the ground activations and coverage of social media at various national & global events including the MTV EMAs, MTV Crashes, MTV Brand New, V Festival, Wireless Festival & more.
- Devising social media strategy for commercial sponsorship opportunities o Including “Relentless Ultra presents Soundchain" and "MTV Brand New"
- Working with the wider Digital team & MTV News to encourage site traffic, maximize click-through & ROI from social media.
- Attending photo shoots & program filming to generate content for social media
- Using talent & MTV News presenters to provide exclusive content for social media
- Content calendar planning of social media - Managing and delegating to work experience
- Creating decks and presentations for MTV senior management
- Delivering social media analytics, insight & engagement reports
- Updating & consulting wider teams in on MTV social media & social TV
- Managing external agencies
MTV UK, Northern & Eastern EuropeMarketing Assistant
Apr. 2013 - Apr. 2014London, United KingdomI predominately manage and develop the social media platform strategy for priority programming including Geordie Shore, The Valleys, Catfish, Beauty School Cop Outs, Ex On The Beach and others. This includes:
- Managing, creating and delivering (via FTP) creative assets to go out across MTV internationally
- Managing the social media management agency
- Attending events & photo shoots to generate content
- Devising, implementing and hosting Twitter takeovers with talent including on-air promotion
- Liaising with talent to provide additional content
- Filming and editing video content & Photographing and retouching image content
- Developing a live social media feed to go out during transmission in the UK, Australia & NZ
- Delivering social media analytics, insight and engagement reports
Other key responsibilities within this role includes:
- Creating and leading research focus groups with younger staff members across Viacom - Assisting Brand Manager on paid for media planning and budget allocation
- Assisting on the re-launch of MTV Russia
- Assisting on the social media strategy for freeview channel VIVA
- Managing and delegating to work experience
- Creating decks and presentations for MTV senior management
- Creation and distribution of monthly email signatures across MTV UK
- Managing communication, product innovation & promotion of eCommerce store Geordie Store and reporting on conversions
- Updating wider teams in on MTV social media marketing
- Monitoring barter media partnerships with Now Magazine & Nuts magazine
- Satisfying affiliate company requests (Sky, Virgin, BT & Talk Talk) Key Achievements:
- Implemented the very first UK Snapchat marketing campaign to industry acclaim for Geordie Shore
- Filmed and edited video content featured on the official MTVUK YouTube account and MTV.co.uk.
- Winning team member of 2013 SomeComms Best In House Team Award
- Over ten times higher engagement figures on all social media platforms.
DollPR Assistant
Sep. 2012 - Oct. 2012LondonI was approached to aid the PR team during London Fashion Week to manage their social media campaigns leading up to the events. This included:
- Managing the social media strategy for the main brand page as well as each designer’s. (Twitter, Facebook, Instagram and Pinterest)
- Developing the SEO strategy for the main brand webpage as well as the mirco-sites streaming the fashion shows.
- Managing the journalist/blogger/social media influencer database and developing CRM campaigns for events. Seeding and distributing content across bloggers and social media influencers. - Developing and delivering weekly SEO, Google Analytics and Social Media reports for senior management.
- Developing hashtags for events and implementing them in to event communication.
- Managing RSVP’s for guests.
- Managing and briefing the commissioned video content director at events.
Vendetta Music Group (Artist Management & Recording Studios)Junior Social Media Manager
Jan. 2012 - Sep. 2012London, United KingdomWhilst studying for my Masters Degree I actively sought this role to lead the Social Media operations of the company itself and their roster of artists.
This included:
- Setting up and managing the main brand and artists social media pages (Twitter, Facebook & Instagram).
- Development engagement and activation strategy for the artists
- Optimizing CRM and email databases encouraging click to action points
- Promoting and communicating the Recording Studios.
- Devising and implementing competitions (both studio & artist related)
Indigo Cow PRPR Assistant
Sep. 2009 - Jun. 2011Brighton, United KingdomI initially worked as an unpaid intern during my free time at university. After working at the firm for just over a month, I was offered a part-time position as a PR assistant
- Primarily my job was to manage the social media campaigns of the clients (Twitter, YouTube & Facebook). - Assisted with product launch events.
- Devise and implement competitions.
- Assist the email marketing strategy and developing CRM.
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