Sean Singleton

digital marketing freelancer @N/A

Digital MarketingMarketing AnalyticsCampaign ManagementContent CreationGoogle AdsSemrushData AnalysisTeam LeadershipMailChimpCustomer Data ManagementContent StrategyFacebookUser ExperienceProduct Market FitA/B TestsCreative ProducerBrand ManagementStrategic MarketingCRM PlatformsYoutubeTwitterConsumer segmentationData AnalyticsInstagramGoogle AnalyticsTikTokMarketing DirectorUnited StatesEmail Marketing ManagerGrowth HackerDigital Ads Manager💸 MarketingCRM managerMarketing Analytics ManagerAffiliate MarketingCommunity ManagerSMM ManagerSEO Manager

Data-driven professional with 10+ years experience in holistic digital marketing. Proficient in marketing analytics and interested in pursuing roles with equal parts science and art. Curious learner.

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Work Background

Exemplis LLCDigital Marketing Manager

Mar. 2022 - Feb. 2024Helped establish the digital marketing team supporting Exemplis's direct-to-consumer (DTC) brands while primarily focused on Timbuk2. Marketing management responsibilities included: • Digital advertising strategy (search + social) & agency relationships • Email/SMS • Organic search (SEO) • Affiliates • Organic social In addition, worked to create a performance reporting function across the DTC brands (Timbuk2, X-Chair, Mavix, Albany Park, Edloe Finch); providing actionable insights to help drive decisions

better yetDigital Marketing Consultant

Jan. 2018 - Dec. 2021Greater Los Angeles Area• Clients included e-commerce businesses, local Realtors, and others • Developed and implemented holistic digital marketing strategies; led end-to-end processes of campaign creation through insight communication • Utilized Notion/Airtable to manage collaborative projects • Trained internal teams on digital marketing & analytics

Golden Hippo®Remarketing Specialist

Jan. 2019 - Jul. 2021Greater Los Angeles AreaGolden Hippo is a leader in direct-response marketing within Health & Wellness, owning & operating 15+ brands — including Gundry MD, Beverly Hills MD, and Ultimate Pet Nutrition • Designed & managed full-funnel lifecycle remarketing campaigns across internal brands • Set strategy to align cross-channel messaging with expected customer journey • Evangelized multi-touch attribution

GildanMarketing Consultant — American Apparel Brand

Apr. 2017 - Sep. 2017• Maintained former American Apparel marketing responsibilities, ensuring a seamless transition post-acquisition by Gildan • Supported hiring and knowledge transfer to Gildan’s DTC marketing team in Barbados

American ApparelSr. Performance Marketing Manager

Apr. 2016 - Apr. 2017Greater Los Angeles Area• Led a small team of marketing analysts; improved data actionability and reporting efficiency; created Tableau performance dashboards and provided strategic recommendations to executive stakeholders • Managed all paid-acquisition channels and vendors; including a $6M annual budget, media planning and creative development

American ApparelPerformance Marketing Manager

Aug. 2013 - Mar. 2016• Continued SEM role and managed global programmatic display campaigns with a $1M annual budget, utilizing full-funnel audience strategies across devices • Directed paid-social campaign strategy in collaboration with paid-social agency; $2M annual budget • Launched product listing ads (PLA) across consumer shopping engines, significantly expanding digital storefront • Launched affiliate advertising initiatives with a $1M annual budget – driven by a large collection of content creators • Assisted merchandising/product team with conversion-rate optimization (CRO), leading to improved site engagement and sales across devices; collaborated with IT to launch a mobile-responsive site in 2016

American ApparelSearch Marketing Manager

Oct. 2012 - Jul. 2013• Continued SEM role and led SEO agency selection, contract negotiation, roadmap creation and cross-functional collaborations

American ApparelSearch Marketing Analyst

Apr. 2010 - Nov. 2011Greater Los Angeles Area• Managed global paid-search campaigns (22 countries total) with a $2M annual budget across Google, Bing, Yahoo, Yahoo Japan, and Naver

United Online, Inc.Marketing Associate — MyPoints.com

May. 2007 - Apr. 2009San Francisco Bay Area• Assisted a variety of teams, including acquisition marketing, engagement marketing, customer service, & market research