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Bucked UpData/Digital Analyst
Jul. 2023 - Jan. 2024RemoteAs a Data Analyst at Buckedup, I took responsibility for designing, maintaining and implementing reports, tagging and tag mapping, including the transition to Google Analytics 4. Additionally, I led the implementation of databases in BigQuery for data extraction coming from advertising platforms, Google Analytics 4 and e-commerce on Shopify. Skills: Bigquery - GTM - GA4 - Excell - Power BI - Looker Studio - Shopify - MySQL
Ana CoutoDigital Specialist
Feb. 2023 - Sep. 2024Remoteadvertising channels, and GA4, using Kondado. I also led the implementation of Google Tag Manager, ensuring accurate and seamless tracking across GA4 and multiple marketing platforms. Additionally, I structured the user’s journey within the CRM by effectively distributing lead scoring and tags, aligning them with the appropriate segments and agents. I was also responsible for data manipulation and analysis (MySQL), turning raw data into actionable insights to inform strategic decisions across marketing campaigns and customer engagement initiatives. In a separate project, I spearheaded the development of chatbot strategies and optimized WhatsApp messaging using ManyChat, significantly enhancing customer engagement and communication efficiency.
NP Digital BrasilSenior Web Analyst
Nov. 2022 - Jul. 2024RemoteAs a Senior Web Analytics Analyst, I was responsible for the migration project of a little more than 50 Customers from Google Universal to Google Analytics 4, in addition to participating in the project to create the Database of customers who had a data/dashboard contract for the database in BigQuery, using extraction platforms (Kondado) and in some cases API using Python
AmplivaHead of Digital and Web Analytics
Oct. 2022 - Jun. 2023Brasília, Federal District, BrazilAs Head of Digital and Web Analytics I was responsible for leading a team of 3 analysts in analysis demands, creation of dashboards and tagging implementations for clients such as Nissan, Altabooks, Ypê, Shell, Havana and among others. Extract and analyze data from online stock performance monitoring tools - Tagging, use of tools such as GTM and Google Analytics 4 to analyze user behavior and paid media platforms - Elaboration of paid media performance reports - Elaboration of dashboards with based on pre-established KPIs - Team Management - Briefing meetings with clients
MoringaHead of Digital and Web Analytics
Sep. 2022 - Jun. 2023Brasília, Federal District, BrazilAs Head of Digital and Web Analytics I was responsible for leading a team of 3 analysts in analysis demands, creation of dashboards and tagging implementations for clients such as Sebrae Nacional and IDEC.
Extract and analyze data from online stock performance monitoring tools - Tagging, use of tools such as GTM and Google Analytics 4 to analyze user behavior and paid media platforms - Preparing paid media performance reports - Creating dashboards with based on pre-established KPIs - Team Management - Briefing meetings with clients.
GlobalHitssWeb Analytics Consultant
Jul. 2022 - Nov. 2022RemoteAs a Web Analytics consultant I worked for Claro and was responsible for revising previously developed tab books and reformulating them. In addition to the implementation of the Appsflyer tool and the application of new important tags for the business. Activities: Responsible for maintenance and tagging adjustments (App and Web, via Google Tag Manager) - Tagbook creation (App and Web) - Dashboard creation based on events and funnels requested by the client - Appsflyer Platform Implementation
Agência ClickLabMedia Buyer Consultant
Apr. 2022 - Aug. 2022Brasília, Federal District, BrazilAs a Media Buyer Consultant I worked in the management of paid media for clients, both Facebook and Google Ads. Focused on "Organizing existing customers' homes" Activities: Adwords and Facebook Ads campaign management - Adwords and Facebook Ads campaign creation - Campaign optimization and report creation - GTM event tagging adjustments
Bit2MeSenior Digital Analyst
Mar. 2022 - Jul. 2022Brasília, Federal District, BrazilAs a Senior Digital Analyst, my work was focused on measuring metrics, tagging and reporting for the paid media and social media teams, as well as the company's directors. Activities: Media data analysis and correlation with communication, branding and conversion information for insights and planning recommendations - Develop dashboards in DataViz tools (Data Studio, etc...) - Affinity with conversion funnel metrics and campaign metrics , such as CPC, Impressions, CPL, CPA, CAC, in app event - Elaboration of attribution studies - User behavior analysis and ad or creative reports - Development of reports Results: Implementation of Dashboards for the company's launch campaign in country so that the business front teams could have a direction and monitor the results delivered.
Zapay PagamentosDigital Marketing Specialist
Jul. 2021 - May. 2023Brasília, Federal District, BrazilAs a Digital Marketing Specialist, I am responsible for acquiring sales through Zapay's E-commerce and the App, in addition to helping with Web Analytics. Activities: Plan and execute campaigns in the main paid media channels - Work together with the marketing/growth team in the construction of A/B tests and other communication strategies in the paid channels - Explore and test new acquisition channels in paid media - Application of important tags for measuring results - Evaluation of paid media results, with a focus on profitability - Restructuring of communication and customer acquisition strategies
Self-employedDigital Marketing Specialist
Jan. 2019 - Oct. 2024Brasília, Federal District - BrazilAs a Digital Specialist I am responsible for increasing traffic, sales and potential customers with a focus on paid media. In addition to working as a web analyst and digital analyst, creating databases focused on media and some sales systems for creating reports and dashboards. I have knowledge in platforms such as: Google Analytics - Google Ads - Facebook Ads - LinkedIn Ads - TikTok Ads - Twitter Ads - Supermetrics - Looker Studio - Bigquerry - DBeaver - Google Tag Manager - Jupyter Notebook
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