Senior Web Analytics & Digital Marketing Specialist | Expert in GA4 & Paid Media | Python Developer@Self Employed Consultant
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I am a seasoned Digital Marketing Specialist with over 6 years of experience in paid media, web analytics, and digital analytics. My expertise includes migrating more than 50 companies to Google Analytics 4 (GA4), implementing advanced tracking with Google Tag Manager (GTM), and developing data-driven dashboards in Looker Studio and Power BI. I excel at driving growth through strategic media buying, CRO initiatives, and data analytics. Additionally, I am proficient in Python and SQL for automating data processes. I thrive in leadership roles, helping teams and clients achieve their goals.More...
As a Fraud Prevention Analyst at Centro Corporativo Sicoob, I have successfully implemented fraud detection systems that significantly reduced fraudulent activities within the corporation. I have also developed and improved fraud prevention strategies, resulting in substantial financial savings for the company. My expertise in data analysis and risk assessment has contributed to enhancing the company's security measures. I have conducted numerous training sessions to educate employees about fraud awareness and prevention. My work has been recognized for its effectiveness and contribution to the company's overall security.More...