Nelson Romero - Business Mentor/Coach, nelsonromerou

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Work Background

FreelanceBusiness Mentor

Aug. 2015SpainWe provide mentoring to entrepreneurs, founders and their management teams, helping them create products/services fit the market. 👉🏻 We have designed an online incubation program target entrepreneurs and startups with business ideas in early-stage, turn on business opportunities in less than 60 days. 👉🏻 For startups in advance stage, we’ll design the program fit their needs. 👉🏻 The business mentoring program has been designed to aboard day-to-day challenges facing founders and their management teams, including business models, digital transformation & business development.

C.A. Diario PanoramaHead of Circulation

Jul. 2009 - Jan. 2015Maracaibo, VEProfile: One of the most important printed media in Venezuela, with two newspaper and 190K issues per day. The positions reported to the Chief Operation Officer. Oversaw the distribution and sales (wholesale and subscriptions) of newspapers; selected non-editorial products with synergy in the sales channel; managed the P&L unit; set revenue goals and develop distribution strategies for growth and profitability; monitor circulation costs and movement trends for each title; determine business forecast and develop strategies to meet revenue goals; manage the maintenance and allocation of the company’s fleet.

C.A Diario PanoramaHead of Marketing

May. 2006 - Jun. 2009Maracaibo, VEOversaw planning, development, and execution of sales & marketing strategies to advertisers and audiences; launched new publishing products; executed audience and advertiser’s insight; developed a specialized commercial structure in categories.

NikeCountry Marketing Director - Venezuela

May. 2001 - Jan. 2004Caracas, VEDeveloped and implemented marketing strategies including brand management, marketplace development, sports marketing, public relations and consumer insights; oversaw development and implementation of support materials & services in marketing, communications & public relations; designed annual business plan per category, including sales objectives and marketing expenditures; supported product and sales team on presentations to the trade; trained sale clerks with product features at key retailers.

BacardiMarketing Manager

Apr. 1997 - Jul. 2000Caracas, VEManaging BACARDI Rum brands, Martini and Bombay Sapphire Gin in South America North Area; oversaw sales and marketing performance per distributor per market; developed annual business plan per brand per market per distributor; oversaw marketing expenditures vs. marketing budget per distributor; approved advertising & promotion funds according to the agreement with each distributor; designed and executed innovative marketing program for the brands group; developed marketing plans including media plans, trade, consumer promotions and merchandising programs to maximize brand’s performance.

Empresas PolarProduct Manager Helados EFE

Jun. 1995 - Mar. 1997Caracas, VEResponsible for the household (including desserts) and industrial line; designed and executed brand strategies; new product development; promotion to consumers, managing media investment in radio, magazines & newspapers.

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