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Work Background
Vifor PharmaMedical Science Liaison Nephrology
Nov. 2020 - Sep. 2022TA Nephrology : CKD stages 3-5ND, Hemodialisys, CKD-MBD (Mineral Bone Disorder), Pruritus,
Hyperphosphataemia • Identify, develop and keep high value P2P relationships with KOLs, HCPs and professional organizations
• KOL engagement and key account medical support
• Scientific engagement, scientific exchange and medical information
• Provide Disease State Education, clinical presentations and respond to unsolicited medical requests (MedInfo)
• Cross-functional continuous update of internal stakeholders on medical community interactions and medical insights
• Provide medical support for patient and formulary access products following global and local policies and procedures
• Support the development, implementation and completion of medical activities (advisory boards, congress symposia, hospital meetings and speaker programs)
• Internal medical resource and scientific training
• Support company sponsored clinical research and IIS process
• Attend relevant scientific meetings and conferences and support development of summaries of key data, presentations or symposium
• Ensure compliance with applicable local and global laws, regulations, guidelines and company policies and procedures
• Participate in Data Generation Programs – Real World Evidence effectiveness and safety
Vifor PharmaHemodialysis Specialist
Mar. 2019 - Nov. 2020Nephrology in Hemodialisys : CKD-MBD (Mineral Bone Disease), Hyperphosphataemia, Renal Anemia • Support the coordination of marketing and sales activities
• Provide promotion, presentation and training to stakeholders within the HD main groups (Medical Directors, Key Nephrologists, Nutritionists and Pharmacists); • High value P2P relationships with KOLs, HCPs and professional organizations
• KOL engagement and key account medical support - Identify, visiting and tracking KOLs
• Attend relevant scientific meetings and conferences and support development of summaries of key data, presentations or symposium
Vifor PharmaMedical Science Liaison Cardio-Renal
Jan. 2016 - Mar. 2019TA Cardiology : Heart Failure, Iron Deficiency, Hyperkalemia
TA Nephrology : ND-CKD (Hospitals), Hemodialisys, CKD-MBD (Mineral Bone Disorder),
Hyperphosphataemia, Renal Anemia
TA Internal Medicine : Heart Failure, Iron Deficiency • Identification, scientific development and interactions with KOLs, HCPs and medical societies
• Facilitate scientific engagement, scientific exchange and medical information
• Support company sponsored clinical research and IIS
• Support publication plan
• Contribute with insights to Marketing Brand Plans and Medical Plan strategy and implementation
• Attend scientific meetings and conferences and support development of summaries of key data
• Strategic development and execution of Medical Education / Communication Activities
• Support to Marketing for message development, scientific accuracy and compliance
• Reviewing educational and promotional materials, according to scientific accuracy and regulations
• Planning and execution of events within assigned TA: medical education events, advisory boards, congress symposia, hospital meetings and speaker programs
• Development of medical presentations and training tools. Deliver internal scientific training
Alma Lasers InternationalBrand Manager at Sorisa
Jan. 2014 - Sep. 2015Lisbon, Portugal
VetoquinolTechnical Director & Brand Manager
Jul. 2009 - Sep. 2013Portugal• Product launch (market analysis, product positioning, USP, price setting, action
plan) – Zentonil®, Cimalgex®
• Project manager for the launch of an AINE COX2 selective for dogs in June 2011
(European EMA MA) in Portugal. Development of an e-detailing Sales Script.
• Development, implementation and monitoring of yearly Brand Marketing Plans for Companion Animals BU
• Liaise with advertising agencies - promotional material, sales aids, advertising, product campaigns, direct mail and conferences
• Provide the sales team with the necessary technical expertise, including in-field
visits:
• Technical competitive advantages arguments and objection handling
• Sales role-play briefing and debriefing
• Point of first reference for all product related enquiries – direct team work with
Global Clinical Research and Regulatory Departments
• Build and maintain relationships with KOLs and important clients
• Monthly product forecasts and inventory levels monitoring held at the national
warehouse and liaison with international production to ensure supply timelines Achievements
• Invited to be part of a web task international team for Cimalgex® launch
• Budget and sales achieved in 2011 and 2012
• Cimydog: the first social marketing tool on Facebook; B2B and B2C targets
• Award 2012: 3rd prize best marketer in Europe (e-detailing project)
• Award 2010: 1st prize best marketer in Europe (Anti-infective package sticker)
HifarmaxProduct Development Manager
Jan. 2007 - Jul. 2009PortugalConceptualization of new products for the Iberian pet market, in partnership with
@Oystershell: Dental-B, Omniuri
• Vet Clinical Trials - both as Monitor and Project Manager (Dogs, cardiology –
phase III and IV; Cats, urology – phase I; Dogs, chronic and acute pain – phase
IV)
• Identification of new business opportunities: Negotiation of representation of
European products for MI in Portugal and Spain: Meloxivet® from Janssen
• Project management for MA of pet and honey-bee products (regulatory affairs for
MA with the Portuguese and Spanish authorities, branding, packaging)
• Build and maintain relationships with KOLs Achievements
• Successful launch of 4 new products: Dental-B, Omiuri, Nullodor, Meloxivet
• Promotional materials with excelent, straight forward, Medical and Scientific Comunication
Consultório Veterinário Dra.Ana Rita Baptista UnipClinical Director
Jan. 2003 - Dec. 2009Founder and Clinical Director.
DVM clinical practice until January 2007.
FreelanceMedical & Scientific illustrator
Jan. 2002ARB Medical & Science Illustration is a not-for-profit service intended to help disseminate science and knowledge. Born out of the dream of a fair world, it's a social movement toward more access to medical and scientific information with straightforward communication. As a pro-bono service, I help Medical Societies, Patient Groups, and Physicians to better communicate with their audiences, using my knowledge in the fields of Science Illustration, Graphic design, Infographics, and Visual Communication in general.
The fees? a cup of coffee whenever we meet 🤗
Contact me at arbaptista@gmail.com to book a one-on-one session!
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