Mackenzie Navarro-Kuchta - Brand Strategy, Digital Marketing & Creative Communications, MACK Creative Consulting

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Work Background

MACK Creative Consulting Brand Strategy, Brand Marketing & Creative Communications Consultant

Aug. 2020New York City Metropolitan AreaI help founders and brands understand high-level strategy behind building powerful brands and the tactical steps needed to execute their vision day-to-day. With a focus on smart strategy and creative communications, I support clients on all elements of their brand strategy. My signature multi-layered approach encompasses every component of their business, including foundation, internal and external branding, aesthetics, brand marketing, social media, content, press, influencers, partnerships, and affiliates. In my cross-functional role, I work closely with co-founders and have a hand in all revenue-generating and brand-building activities. I develop brand strategies tailored to clients’ objectives with a macro, sustainable approach, covering brand, content, social media, brand marketing, communications, and public relations. Key responsibilities include: Building and executing strategies across beauty, style, wellness, content, collaborations, events, and strategic partnerships. Collaborating with clients’ executive teams and leading bi-monthly meetings. Creating and presenting influencer marketing concepts, campaigns, and strategies. Leading both evergreen and seasonal omnichannel campaigns. Conceptualizing and developing affiliate programs. Crafting monthly creative briefs to guide content teams. Leading comprehensive influencer initiatives focusing on organic opportunities. Proactively pitching media and engaging with influencers for specific launches and brand storytelling. Managing outreach, contract negotiation, and relationships with influencers and ambassadors. Overseeing strategy and timelines for product launches and coordinating communications with external agencies. Ensuring a high volume of influencer partnerships to maintain consistent brand presence across target consumer feeds Clients Include: SoVous Medical Spa & Laser Center, Mastry, Mama Mantra, Sarai's Spreads

The Elite Group New YorkOwner

Aug. 2015 - Apr. 2019Greater New York City AreaIndependent Event Booking & Consulting Agency: Work independently (Consulting, Independent Contractor or Freelancer) within the events industry as an extension of my clients and their teams (corporate and social) Negotiate an average of 15% off list price for clients Production & Business Management Responsibilities: Including; all initial event consultations, research and analysis (venue scouting and venue selection), tailored and detailed event proposal options, contract and budget negotiation, production ideas & development, liaison with chosen venues events team; team management, account manager and POC for all event logistics from A-Z Manage Partnerships and Sponsorships with potential venues Project Management for PR, Marketing, Development, Business Development and strategy initiatives with internal and external talent Fiscal Responsibilities include: Invoices, financial reports, tracking net income and lost business, tracking and growing quarterly and yearly revenue, yearly financial status reports Increased YOY sales by 30% and profit margin by 38% from 2015-2017 Clients Include but are not limited to: CBS Interactive, Rally Health, JP Morgan, 4k Media Inc., L Brands, Thuzio

Paige Hospitality GroupDirector of Events and Marketing

Jul. 2012 - May. 2015Greater New York City AreaOversaw the vision and growth of the Events Department within Paige Hospitality Group. Trained and managed an events team of 6, with an additional 5 team members added through MS Merger Management, totaling a team of 11 members. Developed, executed, and communicated strategies to meet financial plans inclusive of a sales objective. Built strategic partnerships to increase brand awareness, exposure and database. Developed growth strategies for the event department as a whole and set quarterly department individual sales goals to target a 15% YOY increase. Responsible for budget review and fiscal YTY comparison/increase. Responsible for $5 million dollars in net revenue company wide from 2014 - April 2015. $1.2 million dollars in bookings which I was personally responsible for. In route to exceed $8 million in 2015 overall (300% increase). Past and present clients include but are not limited to: NBC Universal, Credit Suisse, JP Morgan, Morgan Stanley, NFLPA, LG, ESPN, Viacom, Nomura, UBS, Bank of America, Instinet, Univision, Ironshore Insurance, CBS Interactive, 4k Media, CGSH, AEF, Tory Burch, Google, Gensler, Under Armour, Lippe Taylor, Fox Sports, Weill Cornell Properties NYC: The Ainsworth, Ainsworth Park, 121 Fulton, The Chester/Arthur, The Chester Midtown NJ: Ainsworth Hoboken Nationally: Southampton Social Club and Ainsworth Las Vegas Other: Windsor Custom (Men's Custom Clothing)

Paige Hospitality GroupEvent Planner

Nov. 2011 - Aug. 2012New York CityResponsible for all events at Ainsworth Park Cross trained to book company wide Built quality, lasting relationships with clients in order to maintain the growth of the event department Responsible for cold calling and outreach Responsible for all client site visits Responsible for visiting local residential and corporate building with the appropriate venue collateral Extremely responsive to all emails (client and colleagues) Tracked new client contact information for database purposes

Paige Hospitality GroupHead Event Planner

Aug. 2011 - Jul. 2012Greater New York City AreaDirectly Assisted the Director of Events on all event logistics Helped increase event revenue (net) to $4 million in 2014, 100% increase from 2013 Oversaw event booking for both The Ainsworth & Ainsworth Park Oversaw and managed the Senior the Event Planners and Assistant Event Planner Coordinated, organized, and executed events from A-Z Created contracts, BEO's, and ROSes through Tripleseat (Event Management Platform) Monitored and updated deposit tracker, inquiries, lost business and net income Strengthened neighborhood relationships through neighborhood outreach program Identified, researched, and targeted new business prospects

Paige Hospitality GroupHospitality

Nov. 2009 - Nov. 2011New York CityCollaborated with management to help gain brand awareness Took hands on approach to all marketing events from beginning to end Surveyed the market for new prospective customers Generated positive publicity through front of house responsibilities, with a focus on increasing sales

Cosmopolitan ManagementAssociate Event Coordinator

Jan. 2008 - Jan. 2010Greater New York City AreaAssisted in organizing promotional events from start to finish Responsible for maintaining guest relations Assisted with set up and breakdown of event space

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