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Work Background
DrFirst, Inc.Director, Digital Marketing & Strategy
Mar. 2022Rockville, Maryland, United StatesLead and support the hands-on development of holistic demand generation programs on the HubSpot platform. And work with sales and marketing to ensure technology stack is connected and optimally configured for lead generation and marketing automation. Drive digital and Sales Ops teams to improve and maintain the execution of marketing automation processes including content implementation, opt-in programs, scoring, qualification workflows, and nurturing programs. Lead and manage activation of demand generation campaigns across email, paid media, search, and social. Create vision and manage implementation and execution of all digital marketing tracking and reporting. And support the analysis of marketing and sales data, identification of key insights/trends, and development of data-driven recommendations. Manage assigned platform relationships, oversee new vendor research, and identify vendors for further exploration and trial. Manage corporate websites and web roadmap in partnership with product and marketing leaders to create dynamic experiences for our prospects and customers. Lead a team focused on digital marketing activities; guide their work activities and projects; and monitoring employee performance to ensure maximum productivity.
DrFirst, Inc.Sr. Manager, Digital & Automation
Oct. 2021 - Mar. 2022Rockville, Maryland, United States
Great DaneSr. Marketing Manager
Jun. 2019 - Oct. 2021Savannah, Georgia AreaDevelop marketing strategy, campaigns & events/activations to support the organizational and business goals through designing and executing highly engaging and innovative experiences to win new leads and drive customer loyalty. Maintain consistent branding across all marketing and sales communications. Continuously leverage data from across the business to adapt and enhance the marketing strategy, including market segmentation, business model analysis, win-loss, pipeline trends, market insights, analytic reports, and competitor research and analysis. Oversee interactive marketing and promotion, analytics, development, social media strategy and execution, and email campaign management. And define marketing processes, establishing KPIs and metrics, develop and present new marketing programs, and execute those programs. Lead the development of digital strategy to improve funnel efficiency while strategically leveraging technology to enhance success. Measure and analyze marketing effectiveness across all platforms to optimize tactical implementations by identifying and prioritizing key improvement opportunities. Champion requirements for digital tools to drive scale and enhance performance, as well as for measuring, monitoring, and reporting.
FortiveSr. Marketing Communications Manager
Mar. 2015 - Jun. 2019Elizabethtown, NCLead Generation & Conversion: Established a process for all 12 brands to grow digital sales 130% with higher qualification and win rates. Drove form submissions increase of 18% by writing and testing landing page copy to improve conversions. Developed buyer personas across all brands to target where customers are in their buyer’s journey. Copywriting & Content Development: Instituted SEO/viral-optimized content for 12 brand websites, writing many blog posts, site copy, and promotional messages. Developed marketing content plans and schedule across all brands, delivering an increase in web traffic of 112% by dramatically improving content and tactical SEO activities. Growing digital footprint: Ensured each brand maintained its own branding hitting the target audience. Optimized websites through keyword research increasing organic traffic to 117%. Brand Management: Managed the rebranding efforts when Specialty Product Technologies was created. Led the charge in maintain brand integrity throughout the business. Created brand templates and marketing collateral.
US NavyCommunications Specialist
Jan. 2013 - Mar. 2015Bethesda, MarylandDeveloped broad range of marketing materials including articles, brochures, press releases, newsletters, announcements, and presentations. Established and managed social media presence after identifying opportunity and volunteering to take on extra work. Assisted with the design of the company’s first mobile application, helping to translate newly defined brand guidelines into a compelling and engaging web presence; wrote draft content. Enhanced community engagement through blog and newsletter that earned excellent reviews from military personnel and their families. Organized and created strong action plans for increasing sales and conducting special functions such as grand openings, promotions, contests, and ceremonies and execute accordingly.
US NavyMarketing Event Coordinator
Dec. 2011 - Jan. 2013Bethesda, MarylandManaged all marketing events for military families endorsing family environment throughout the military installation. Grew attendance to installation events 74% through voice of the customer (VOC). I maintained an event calendar ensuring that events were well marketed throughout the installation. Organized the branding of facilities to maximize the morale of the military members and their families. I was able to create a different ways for patrons to get information about events and programs offered.
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