Pura VidaKey accounts manager at Pura Vida Bracelets
Sep. 2010 - Jun. 2023La Jolla, California, United StatesNational Sales Manager Sept. 2010-May 2018 Hired as the first employee when the brand was founded in 2010.
Grew wholesale business from 1 retail location to 2,500+ and wholesale revenue from $1 to $35M.
Built brand with founders from 1 single product choice offering to an international business operating across ecommerce, wholesale, and retail channels of $120M.
Designed and Built store display from first display holding 80 units with a $500 retail value to 4 current display holding anywhere from 400 units to 2,000 units, with a retail value from $1200 to $7,500.
Managed growth of retail location diversification from small boutiques, surf & gift shops to specialty and department stores to off-price locations.
Supported brand through parent company buyout in 2019 for $75M.
Implemented wholesale channel-wide marketing and social media campaigns.
Coordinate and plan brand presence at 15+ trade shows annually. From Booth set up and design, travel for all employees.
Managed team of 8+ outside reps spanning across 12 states along with 3 inside sales reps producing a total of 11 million dollars in business each year. Key Accounts Manager May 2018 –Present Established, maintained, and grew key account business relationships including Amazon, Nordstrom, Scheel’s, Tilly’s, Follett College Bookstores, and Kohl’s representing 25% of the total wholesale business in most recent years.
Grew Kohls business from 80,000 to 1.7 million in 4 month and expand from 25 doors to 1170 location + Kohls.com
Grew Scheel's business from 10 locations to all doors with multiple displays in each location. Doing a yearly business of over 1 million dollars.
Eliminated over 500,000 units of off-price goods in less than 6 months.
