Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
CrocsDigital Director
Apr. 2024São Paulo, Brasil
CrocsDigital Manager
Jul. 2021 - Apr. 2024São Paulo, Brasil. Implementation and management of Digital Channels (DTC - E-Commerce and Marketplaces 3P, and eTail 1P) in Brazil – merchandising, marketing, IT/platform, finance (P&L), customer service.
. Launch of E-Commerce in Dec/21 and start management of Marketplaces in Jan/22. 70% growth in revenue from digital channels 2021 vs 2022, representing 20% of the company's total revenue in the region.
BoardridersD2C Manager
Sep. 2020 - Jun. 2021São Paulo, Brasil. Management of Direct To Consumer channels (E-Commerce, Owned Stores and Franchisees) of the Quiksilver, Billabong, DC Shoes, ROXY, RVCA and Element brands - merchandising, marketing, IT / platform, financial (P&L), Customer service, market place , commercial partnerships, visual merchandising, store team and expansion of franchised stores.
BoardridersE-Commerce & IT Manager
Jan. 2018 - Aug. 2020São Paulo e Região, Brasil. E-Commerce growth of 90% in 2018, 35% in 2019 and 65% in 2020.
. IT Manager responsible for all IT in BR. Responsible for IT Integration in the incorporation of Billabong Group. 9 months project delivered with 3 days delay and 30% saving.
Lojas MarisaDigital Marketing Manager
Jan. 2017 - Dec. 2017São Paulo, Brasil. Create, plan and implement one communication and one online media plan with focus drive traffic and sales to the online sales channel of the company - Marisa.com.br.
. Management of the eCommerce Marketing distributed in Design, Media - Branding and Performance, UX, Innovation, Content and Trade (deals with Market Places and with brands to Advertise on the website).
. Participation on the P&L and business plan, as well as in setting goals and performance KPIs for the department and the online store Marisa.com.br.
. 80% Revenue growth and 20% increase on Convertion Rate for the eCommerce in 2 years.
. Development and launchment of Mobile (mobile website and media) initiatives that represented in the first 6 months 35% of share of visits and 14% of eCommerce revenue.
Lojas MarisaeCommerce Marketing Manager
Apr. 2014 - Dec. 2017São Paulo
Marerua LtdHead of Marketing - Fridom.com.br
Feb. 2013 - Mar. 2014São Paulo e Região, Brasil. Created, planned and implemented one communication plan and one online media plan with focus on sales and brand construction that generated in the first 9 months more than 5 thousand orders.
. Participation on the P&L and business plan, as well as in setting goals and performance KPIs and metrics for performance of projects, campaigns, media partners, partnerships among others.
Media Response GroupInnovation & Business Development Director
Aug. 2012 - Feb. 2013São Paulo Area, Brazil. Created, planned and developed of the company Efficient Target, one retargeting technology – business model, marketing, contracts with clients and commercial partners (AdNetwork and AdExchanges), and managed one team with 5 employees.
. Launch the company Efficient Target in other 7 countries where the group is – Portugal, Spain, México, US, Colombia, Chile and Argentina.
. Increased return of the advertising network inventory monetization by 70% in 3 months.
Pizzaria da ChácaraPartner
Mar. 2012 - Mar. 2014São PauloPizzaria in the region of Chácara Santo Antônio / São Paulo - Brazil
OqvestirDigital Director
Dec. 2011 - Jun. 2012São Paulo Area, Brazil. Created, Planned and implemented one communication and one online media plan with focus on sales that generated in 7 months more than R$ 8 million in revenue.
. Planned, Created and Management of the MKT department with 7 employees distributed in Design, Media - Branding and Performance, and Content.
. Participation on the P&L and business plan, as well as in setting goals and performance KPIs.
WEBTrafficOperations Vice-President
Jan. 2010 - Jun. 2011São Paulo, Brasil. Responsible for the management of company's operations – Creation, Media, Planning, Customer Service & IT.
. Introduced and consolidated the concept of digital advertising agency, based on customer sales performance, gaining 20% of market share in the local sponsored links market through agencies, leading to businesses of $ 14 million in 2010.
. Developed and implemented advertising and media services in the digital segment for traditional agencies. Won major accounts such as DM9DDB, W/McCann, Y&R, among others, closing sales in the total amount sales of $ 12 million in 3 years.
. Created and implemented an online media management platform, automating 70% of the activities performed by operators and reaching an annual reduction of $ 600,000 on company’s payroll.
WEBTrafficOperations Director
Jan. 2006 - Dec. 2009São Paulo, Brasil
WEBTrafficSales Director
Feb. 2005 - Dec. 2005São Paulo, Brasil
MercadoLivre.comNew Business Development Manager
Oct. 2002 - Dec. 2004• Responsible for product management and new business development in the categories of Sports & Fitness, Health & Beauty, Clothing & Accessories and Jewelry & Watches. Responsible for a turnover of R$ 28 million/year.
• Led company's entry in the category Sports & Fitness, Health & Beauty, Clothing & Accessories Jewelry & Watches, through attraction of new corporate clients and partnerships with e-commerce platforms. Generated businesses amounting to a total of R$ 36 million in 2 years. • Structured Netshoes e-commerce operation, doubling the sales of the MercadoLivre.com in the Sports & Fitness category in a period of 12 months. This project served as a model to other MercadoLivre.com operations in Latin America.
HTC - Web SolutionsProject Manager
May. 2001 - Jun. 2002• Responsible for the management of the website Altomar.net (guide of hotels, bars and restaurants on the north coast of São Paulo / Brazil), including product management, customer service and site profitability. Leadership of a 6-person team.
Intch is a Professional Networking App for the Future of WorkSee more people like Lucas on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
489368 people
17
IT Project Manager @ Freelancer
26
Mobile Engineer @ Raiô Benefícios
15
.Net Fullstack Developer/Angular Developer @ Webfis Processamento de Dados Ltda
98819 people
20
QA Engineer @ Kellton Tech Solutions Limited
19
Project Manager @ Ressarcir Sistemas
19
Support Analisys @ Solor