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Work Background
CrocsDigital Director
Apr. 2024São Paulo, Brasil
CrocsDigital Manager
Jul. 2021 - Apr. 2024São Paulo, Brasil. Implementation and management of Digital Channels (DTC - E-Commerce and Marketplaces 3P, and eTail 1P) in Brazil – merchandising, marketing, IT/platform, finance (P&L), customer service.
. Launch of E-Commerce in Dec/21 and start management of Marketplaces in Jan/22. 70% growth in revenue from digital channels 2021 vs 2022, representing 20% of the company's total revenue in the region.
BoardridersD2C Manager
Sep. 2020 - Jun. 2021São Paulo, Brasil. Management of Direct To Consumer channels (E-Commerce, Owned Stores and Franchisees) of the Quiksilver, Billabong, DC Shoes, ROXY, RVCA and Element brands - merchandising, marketing, IT / platform, financial (P&L), Customer service, market place , commercial partnerships, visual merchandising, store team and expansion of franchised stores.
BoardridersE-Commerce & IT Manager
Jan. 2018 - Aug. 2020São Paulo e Região, Brasil. E-Commerce growth of 90% in 2018, 35% in 2019 and 65% in 2020.
. IT Manager responsible for all IT in BR. Responsible for IT Integration in the incorporation of Billabong Group. 9 months project delivered with 3 days delay and 30% saving.
Lojas MarisaDigital Marketing Manager
Jan. 2017 - Dec. 2017São Paulo, Brasil. Create, plan and implement one communication and one online media plan with focus drive traffic and sales to the online sales channel of the company - Marisa.com.br.
. Management of the eCommerce Marketing distributed in Design, Media - Branding and Performance, UX, Innovation, Content and Trade (deals with Market Places and with brands to Advertise on the website).
. Participation on the P&L and business plan, as well as in setting goals and performance KPIs for the department and the online store Marisa.com.br.
. 80% Revenue growth and 20% increase on Convertion Rate for the eCommerce in 2 years.
. Development and launchment of Mobile (mobile website and media) initiatives that represented in the first 6 months 35% of share of visits and 14% of eCommerce revenue.
Lojas MarisaeCommerce Marketing Manager
Apr. 2014 - Dec. 2017São Paulo
Marerua LtdHead of Marketing - Fridom.com.br
Feb. 2013 - Mar. 2014São Paulo e Região, Brasil. Created, planned and implemented one communication plan and one online media plan with focus on sales and brand construction that generated in the first 9 months more than 5 thousand orders.
. Participation on the P&L and business plan, as well as in setting goals and performance KPIs and metrics for performance of projects, campaigns, media partners, partnerships among others.
Media Response GroupInnovation & Business Development Director
Aug. 2012 - Feb. 2013São Paulo Area, Brazil. Created, planned and developed of the company Efficient Target, one retargeting technology – business model, marketing, contracts with clients and commercial partners (AdNetwork and AdExchanges), and managed one team with 5 employees.
. Launch the company Efficient Target in other 7 countries where the group is – Portugal, Spain, México, US, Colombia, Chile and Argentina.
. Increased return of the advertising network inventory monetization by 70% in 3 months.
Pizzaria da ChácaraPartner
Mar. 2012 - Mar. 2014São PauloPizzaria in the region of Chácara Santo Antônio / São Paulo - Brazil
OqvestirDigital Director
Dec. 2011 - Jun. 2012São Paulo Area, Brazil. Created, Planned and implemented one communication and one online media plan with focus on sales that generated in 7 months more than R$ 8 million in revenue.
. Planned, Created and Management of the MKT department with 7 employees distributed in Design, Media - Branding and Performance, and Content.
. Participation on the P&L and business plan, as well as in setting goals and performance KPIs.
WEBTrafficOperations Vice-President
Jan. 2010 - Jun. 2011São Paulo, Brasil. Responsible for the management of company's operations – Creation, Media, Planning, Customer Service & IT.
. Introduced and consolidated the concept of digital advertising agency, based on customer sales performance, gaining 20% of market share in the local sponsored links market through agencies, leading to businesses of $ 14 million in 2010.
. Developed and implemented advertising and media services in the digital segment for traditional agencies. Won major accounts such as DM9DDB, W/McCann, Y&R, among others, closing sales in the total amount sales of $ 12 million in 3 years.
. Created and implemented an online media management platform, automating 70% of the activities performed by operators and reaching an annual reduction of $ 600,000 on company’s payroll.
WEBTrafficOperations Director
Jan. 2006 - Dec. 2009São Paulo, Brasil
WEBTrafficSales Director
Feb. 2005 - Dec. 2005São Paulo, Brasil
MercadoLivre.comNew Business Development Manager
Oct. 2002 - Dec. 2004• Responsible for product management and new business development in the categories of Sports & Fitness, Health & Beauty, Clothing & Accessories and Jewelry & Watches. Responsible for a turnover of R$ 28 million/year.
• Led company's entry in the category Sports & Fitness, Health & Beauty, Clothing & Accessories Jewelry & Watches, through attraction of new corporate clients and partnerships with e-commerce platforms. Generated businesses amounting to a total of R$ 36 million in 2 years. • Structured Netshoes e-commerce operation, doubling the sales of the MercadoLivre.com in the Sports & Fitness category in a period of 12 months. This project served as a model to other MercadoLivre.com operations in Latin America.
HTC - Web SolutionsProject Manager
May. 2001 - Jun. 2002• Responsible for the management of the website Altomar.net (guide of hotels, bars and restaurants on the north coast of São Paulo / Brazil), including product management, customer service and site profitability. Leadership of a 6-person team.
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