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Work Background
NeoplaScanBoard Member and Strategic Advisor
Jan. 2025
InnovexDxFounder
Jul. 2024Atlanta Metropolitan AreaInnovexDx is partnering with Clinical Diagnostic and Life Science Companies to lead Innovation Excellence and Successful Commercialization of novel products and services. If you are a scientific Founder, Start Up, or established company looking for best practices in Business and Go To Market strategies for your product or technology, InnovexDx can provide best in class guidance for Product Development, Launch Planning and Commercialization. Visit InnovexDx.com or email Laurel@InnovexDx.com
Genesee ScientificChief Marketing Officer
Sep. 2022 - Jul. 2024Greater Atlanta AreaReporting to the CEO, lead dynamic cross functional team driving the Marketing and Business Operations at Genesee Scientific. The Genesee Scientific Marketing team oversees E-Commerce, Demand Gen, Marketing Communications, Product Management, Business Development, Portfolio Expansion, Supplier Management, Marketing Operations, SIOP, Quality Resolution and Custom Antibody Services. We strive to deliver a best-in-class customer experience with quality products and timely availability coupled with personal customer service so our customers can focus on their research.
Thermo Fisher ScientificSr. Director Marketing and Strategy, Transplant Diagnostic Division
Aug. 2019 - Sep. 2022Reporting to the Division President, I led the Product Management, Marketing Operations, Market Development and Communications, Scientific Affairs, Market Access and International Marketing teams. Our purpose was to drive Voice of Customer and Market Research initiatives needed to partner with R&D to fuel an innovative pipeline that will improve the transplant success rates for Transplant Patients. The Market Development and International Marketing teams work with the Product Management teams to successfully launch products and key marketing programs to drive company growth and help educate the market on the gold standard in Transplant Diagnostic Testing and Monitoring. The TDX Marketing Team also actively participates in the Transplant Industry through Patient Advocacy programs, and key collaborations with advocacy and research groups such as the Terasaki Research Institution, Women In Transplant, DonateLife, ASHI, EFI, ARSHI, the Transplant Games, and others.
Immucor, Inc.Sr. Franchise Director, Transplant Diagnostics
Mar. 2016 - Jul. 2019Greater Atlanta Area• Reporting to the CCO, integrated all Transplant Diagnostics sites and teams under a single aligned marketing strategy; directly manage the Transplant Marketing team and dotted line General Manager over all departments in the Transplant Franchise
• Launched the Next Generation Sequencing (NGS) assay for HLA Typing and associated analysis software
• Launched portfolio of Antibody Analysis products for pre-transplant diagnostics and post-transplant monitoring • Launched kSORT, a post-transplant gene expression assay for early organ rejection detection
• Lead VOC and market assessment for future portfolio opportunities
• Grew product line from flat to double digit growth fueled by both new and legacy product lines
Luminex CorporationSr. Director, Global Product and Strategic Marketing
Oct. 2015 - Mar. 2016Austin, Texas Area• Reporting to the CMO, led Global Marketing team of 15 people in three Director led departments spanning Strategic Marketing, Systems and Assays market execution
• Developed charter for Strategic Marketing, placed a market analyst, established the market research plan
• Initiated VOC for next generation multiplex platform for partner business
• Marketing lead for presentations to the Board of Directors, Investors, Executives, and at Luminex town hall meetings
Luminex CorporationSr. Director Global Marketing, Diagnostics
Oct. 2012 - Oct. 2015• Optimized Global Diagnostic marketing team and replaced poor performers with strong, experienced, customer focused team members. Developed four team members to Director/Sr. Manager level group managers.
• Developed and launched the SYNCT software: middleware integrating all Luminex’s diagnostic instruments
• Developed and launched the ARIES instrument for infectious disease testing with value-added SYNCT modules to solve efficiency challenges in the laboratory
• Developed and launched the NxTAG Respiratory Pathogen Panel with a SYNCT module to ease the complexity of multi-analyte data analysis
• Established 3-year strategic portfolio planning process including routine reviews with the regions, and circulation with key stakeholders such as R&D and Executive Management
• Implemented de novo marketing processes, tools and templates for VOC collection, Customer and Product Requirements, Use Cases, Business Case Development, Market Modeling, Marketing Launch Plans, Commercialization Planning, Customer Test Planning, and Competitive Assessments
• Developed the Scientific Advisory Board and KOL network for assay publications, posters and guidance on product development strategy
Luminex CorporationDirector Global Strategic Marketing, IVD Instruments
Jul. 2011 - Oct. 2012Austin, Texas Area• Marketing lead for the ARIES System: Next generation sample to answer platform for infectious disease testing
• Developed data management and connectivity solution (SYNCT Software) to integrate ARIES into hospital network ecosystems
• Marketing lead for the acquisition of GenturaDx, which was the base technology for ARIES
• Promoted to oversee the entire diagnostic marketing team
Life TechnologiesAssociate Director, Americas Marketing - Clinical and Applied Markets
Jan. 2009 - Jul. 2011San Francisco Bay Area• Created and executed campaigns focused on driving awareness and lead generation for applications within Clinical and Applied Markets. Managed a team of 3 people
• Won top “e-marketing” campaign metrics award three times through audience targeting, funnel strategy, engaging content, strong call to actions, and focused messaging
• Multiple classes in marketing campaign development, execution and KPI measurement through LIFE University (UC San Diego led program)
Life TechnologiesSr. Product Line Manager, Real-Time PCR Systems
Jan. 2006 - Dec. 2009• Managed a team of 3 people focused on the low and medium throughput real-time PCR platforms. Drove double digit growth year on year in a mature market via competitive takeaways
• Established the “Assay Partnership Program” which resulted in additional clearances for the 7500 Fast Dx, the 3500 Dx and the QuantStudio Dx by partnering with assay development companies
• Developed all marketing communications material, sales training materials and coordinated launch activities for the 7500 Fast Dx Instrument – Applied Biosystems first FDA cleared platform
• Evaluated several sample-to-answer technologies for potential acquisition targets
Bio-Rad LaboratoriesProduct Manager
Jan. 2000 - Dec. 2006Life Science Group
• Product Manager, Bio-Plex (Luminex 100/200) for Nucleic Acid Applications March 2005 – February 2006
• Developed and launched Excel macro for SNP Genotyping Clinical Diagnostic Group
• Associate Product Manager, Drugs of Abuse and Bladder Cancer September 2003 – March 2005
• Filled in for open headcounts covering Newborn Screening, Molecular Diagnostics, and Autoimmune testing.
• Marketing Representative, Cross Functional Marketing Programs September 2002 – September 2003
• Technical and Field Applications Support, Molecular Diagnostic Products January 2001 – September 2002
• Technical Writer, Molecular Diagnostic Products September 2000 – January 2001
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