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Work Background
SuaQuadraFounding Team | Marketing Lead
Jun. 2023São Paulo, Brazil
CoderhouseTutor
Aug. 2022 - Feb. 2023BrazilTutor in Product and Marketing courses for Coderhouse Brazil.
NubankProduct Marketing Manager
Mar. 2022 - Jun. 2023São Paulo, BrazilUnderstand how to leverage research and market data to uncover user insights, discover new use cases, and help drive product roadmap decisions.
QuintoAndarProduct Marketing Manager
Mar. 2021 - Mar. 2022São Paulo, BrasilPositioning, launching and managing the life cycle of QuintoAndar products, focused on new businesses and acquisitions. My main mission as PMM is: - Launch of products and features (Go-to-market), translating the technical benefits of the product into business arguments.
- Create the positioning, speech and attributes according to the customer, market and pains
- Sales support taking speech and content strategies into sales practices
- Act as a leader for cross marketing processes and initiatives
- Collect data and consolidate information to make recommendations
EBANXMarketing Project Specialist
Sep. 2020 - Mar. 2021Curitiba, Paraná, BrasilLeader of Leve Express team, EBANX Group logistics startup, being responsible for the entire management of the areas, product and also acting as a point of contact for customers and new prospects.
EBANXProject Management Analyst
Apr. 2019 - Sep. 2020My goal as a project analyst is to structure and conduct macro projects in order to solve problems, improve processes or generate business innovations. Understanding the project strategy vision, I connect stakeholders - bringing out the best out of each of them - manage time delivery, act as an effective communicator between the parts, solve problems, prepare, disclose, bargaining and finally close and delivery the project.
EBANXUX Writer
Jun. 2018 - Apr. 2019Curitiba e Região, BrasilContent: I create and manage content from conceptualization through to distribution. I write Ads, landing pages, eBooks, white papers, press releases, and reports. Alongside with my team, I disseminate EBANX's messages for all publics: B2B, B2C, employees, and Community. Social Media Strategy: Alongside with my team, I'm responsible for developing social media strategy (paid and organic), focusing on Linkedin and Instagram.
MaderoMarketing Analyst
Aug. 2017 - Jun. 2018Curitiba e Região, BrasilMadero is a chain of restaurants with more than 120 restaurants spread over Brazil. By the time I was there, my main purpose was to evaluate the results of each restaurant and work on marketing campaigns that will improve their performance in sales and volume of clients. I also was responsible to control and manage all the marketing investment in the opening of new restaurants.
Ação Integrada | Gente Envolvendo GenteSenior Content Producer
Jun. 2016 - Aug. 2017Curitiba, Paraná, BrazilAt Ação Integrada I worked as an internal communication advisor for two multinational companies: Telefonica Global and O Boticário. I was the chief editor of the internal magazine of both companies, been responsible for collecting information through interviews and producing the entire content of the material, which had more than 10 thousand copies printed per month. I also was responsible for creating and producing the content for their internal channels, such as social media, intranet, and e-mail mkt.
DMSBOX Grupo de ComunicaçãoCommunications Analyst
Feb. 2015 - Jun. 2016After I graduated, I’ve been hired at the same company I started as an Intern, with the purpose to manage Volvo’s account inside the agency and to increase their customer’s engagement with their marketing campaigns and actions. All the campaigns in which I worked at were among the best results and conversion rates at the time.
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