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Work Background
Working InB2B Communications Manager
Apr. 2023New Zealand• Manage B2B communications, including building external profile and relationships with targeted stakeholder organisations, align communications with sales objectives, optimize digital campaigns to increase ROI and convert new sales leads.
• Utilise macro-economic indicators with industry insights for B2B communications in line with business objectives. Proactively engaged with media to build and enhance company reputation.
New Zealand Fresh Water LimitedCo-Founder
Jun. 2018New ZealandCreating new product from concept to MVP to market launch in 2020. Led creative branding and digital marketing of TE WAI brand/packaging/product for domestic & international markets. Identified and leveraged global social media influencers in targeted markets, including the United States, Singapore, Dubai and Saudi Arabia. Achieved 7 internationally recognised global awards for the product. Increased distribution and product placement opportunities.
G M S Management Limited Senior Communications Consultant
Aug. 2006 - May. 2018Auckland, New ZealandResponsibilities include provision of government relations and public affairs advice, internal and external communications, media relations and training for executive teams. I provide specialist advice evaluating stakeholder environments for trends, consumer commentary and issues of interest that allow development of effective communication and reputation management strategies.
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