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Work Background
Ranieri & Co.Co-Founder
Aug. 2019Melbourne, AustraliaRanieri & Co. is an award-winning podcast company that grows businesses through audio. We increase brand awareness and drive conversions by placing brands in top shows, and produce stories that inspire, inform and entertain.
TRIBEClient Partner
Mar. 2019 - Jul. 2019Melbourne, AustraliaTRIBE is a self-serve marketplace connecting social media influencers with leading brands to create powerful 1:1 campaigns that engage audiences difficult to reach. With authentic advocacy at it's core, 'Citizen Influencers' who've built fans around a particular passion or expertise get paid to craft sponsored posts recommending products they already use and love. Since launching in Nov 2015, the award winning tech platform has experienced phenomenal growth. In just a short time, TRIBE already connects 35,000+ influencers with 3500+ small, medium and large businesses including Disney, Jeep, AMEX, Subway, Converse, Vodafone, Domino’s Pizza and more. At no cost, brands upload a brief and receive lovingly crafted influencer content celebrating their products. Brands only pay for the content they purchase. To learn more: Rob@tribegroup.co
Self-EmployedSocial Media Marketing Consultant
Jul. 2013 - Aug. 2019Melbourne, AustraliaGrow and manage book of clients.
Formulate social media strategies with brands including Australian Almonds; Carindale Heights; Christopher Elliott Design; Evelyn Faye Nutrition; Khan Management; Last Mistress Band; LiveFit Escapes; Media33; Nudgee Place; Oxley & Stirling; St Julien Residences; The Melbourne Residences; The Serendipity Fund; Trevor Ashley; Victorian AIDS Council; Whimsical Carbs.
Create content, encourage engagement, and grow online communities.
Manage social media ad spend across channels.
Monitor brand reputation and analyse performance of social media strategies.
RateYourBurn.comSummer Associate
Jun. 2012 - Sep. 2012New York, New YorkStandardized Twitter marketing approach and documented process to train team
Compiled reports on fitness-related websites and their profit earning strategies
Managed content and formatting for weekly blog post
Attended fitness classes and wrote reviews to supplement webpage content
RobbieSocial.comFounder
Nov. 2011 - Mar. 2018Melbourne, AustraliaRobbie Social originally started as VenTime.com, a social media network that facilitated communication by allowing users to discuss grievances. I developed and designed the site as well as its content, raising support and awareness through creative guerrilla marketing with a limited budget. VenTime has since become Robbie Social, a website where humorous videos are curated and shared. Furthermore, a Robbie Social YouTube channel has been created where videos are created specifically for the site. Traffic is mainly brought to the site through social media channels (currently Instagram, Twitter and Facebook at the forefront).
HFP Capital Markets LLCStockbroker
Jan. 2011 - Dec. 2011Greater New York City AreaSolicited new accounts by cold calling prospects and selling fixed income products
Responsible for working alongside traders to buy and sell securities for client accounts
Obtained Series 7 General Securities Representative License and Series 63 Uniform Securities Agent State Law License
AIG Private Client GroupUnderwriter
Jun. 2010 - May. 2011Greater New York City AreaManaged a $5 million premium book of insurance by providing insurance solutions for high net worth clients
Solicited and analyzed client risk to determine coverage, negotiate policy terms and determine rates for new business
Reduced costs by addressing potential loss characteristics for existing book of business to mitigate future losses
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