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Work Background
Wuzheng EuropeLead Graphic Designer
Feb. 2022 - Sep. 2024Highlight:
Produced award-winning videos for social media and advertising that helped secure a financial bonus from the Chinese government, enhancing brand credibility and international recognition. - Crafted and localized brand identity for the European market, adapting Chinese brand values into typography, composition, and color schemes to resonate with European audiences. - Partnered with the marketing team to define requirements, set project milestones, and lead brand campaigns, enhancing alignment with strategic objectives. - Delivered brand concepts and creative assets in internal reviews, streamlining feedback loops and ensuring cohesive, market-ready content. - Designed a comprehensive suite of marketing and packaging materials—web pages, email campaigns, signage, and videos—to enhance brand visibility and engagement across platforms. - Developed design assets in collaboration with the product design team, ensuring brand consistency across all consumer touchpoints.
Reach MediaHead of Content Production and Creative Implementation
Dec. 2019 - Dec. 2021Highlight:
Spearheaded a content team initiative that introduced streamlined project workflows and collaborative brainstorming sessions, which increased overall content turnaround by 28% while enhancing creativity in campaign execution. - Designed and implemented cross-platform content strategies that elevated brand visibility and audience engagement by aligning creative direction with brand objectives. - Oversaw end-to-end content production, streamlining workflows to ensure high-quality deliverables met brand standards and project timelines. - Instituted creative standards and workflows that boosted content consistency and quality, reducing revisions and enhancing team alignment on brand guidelines. - Optimized budget and resource allocation, increasing project efficiency by 20% and supporting the achievement of key content milestones.
Alpha Satellite Television SAGraphic Designer
Feb. 2016 - Dec. 2018Enhanced visual quality for live news broadcasts, morning talk shows, and specialty programs by delivering impactful graphic designs that aligned with broadcast themes and audience expectations.
Ogilvy GreeceJunior Designer - Internship
Jun. 2014 - Aug. 2014My scope of work included: - Development of commercial storyboards
- Design of POS material, leaflets, coupons, posters
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