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Work Background
Kindred (formerly VentureWeb)Marketing & Comms Lead
Dec. 2022South AfricaTransforming the marketing recruitment landscape to the modern way to hire talent. That's what Kindred is up to and I'm working with their amazing global talent recruiters, whose mission is to connect with highly skilled marketing and creative talent and place them in awesome marketing roles, enabling success to CMOs, Communication Directors, and Internal People Operations leads and more. Using digital marketing to connect with clients who are in need of agile, hybrid working models that create capacity in their overloaded and overwhelmed marketing teams.
FreelanceDigital Marketing Consultant
Mar. 2022 - Feb. 2023RemoteDigital Marketing Manager, including social media, and production of digital assets. Last contract was with a Virtual Consultation Skills Training business servicing the public health sector in the UK.
CrossFit Plett and Plett Sports ClinicDirector
Sep. 2013 - Apr. 2022Plettenberg BayDirector of Operations, Marketing & Communications at CrossFit Plett and Plett Sports Clinic.
JWT LondonGlobal Digital Business Director
Mar. 2012 - Jan. 2013London, United KingdomConsultation and management of digital strategies for the Shell Retail and Motorsport account across all digital channels.
Brandseed Ltd.Digital Marketing Consultant
Sep. 2011 - Mar. 2012London, United KingdomOwner of Brandseed, providing brands and organisations strategic consulting in digital communications and marketing such as research and analytics, social media, online reputation management, web development, and search engine marketing.
Hill & KnowltonHead of Digital, UK
Nov. 2007 - Sep. 2011London, United KingdomWorking with global brands, I provided digital and social media strategies to enhance my clients communications and marketing objectives, ensuring tangible business results. Strategic process includes social media insight and analysis to delivering integrated tactical recommendations. I consulted across diverse sectors for both B2B and consumer relations including consumer packaged goods, healthcare, technology, finance, sports, food & drink and retail. Companies I've worked with are P&G, Britvic, HSBC International Bank, adidas, Yahoo!, Egypt's IT outsourcing agency (ITIDA), Intel and LSC. Accountable for the Digital practice at Hill & Knowlton, I expanded digital skills, increased revenues and established digital training programmes across internal sector teams.
Hill & KnowltonDigital Consultant
Aug. 2006 - Nov. 2007I provided strategic consultation and managed the execution of digital PR activities across several sectors including corporate and consumer. I focussed on influencer marketing (including blogger relations) and online corporate reputation, integrated across the overall communications platform. This included the recommendation and management of certain web platforms (microsites, webinars, extranets, blogs, mobile applications and online games) to best fit the campaign's objectives. I project managed the implementation of such platforms and produced the content in both editorial and digital form (video / audio) in collaboration with specialised vendors. Projects managed include LG Chocolate and LG Shine campaigns which recevied a commendation from the Revolution Awards in 2006. HSBC Global Forum of Ageing webinar, LSC Skills Development and Right Guard 24 hour man video blog campaign.
Halpern CowanStudio & Project Manager
Jan. 2006 - Aug. 2006London, United KingdomHalpern Cowan develops online strategies and creative work for a wide range of brands including website development, viral marketing or basic web brand awareness campaigns. As a stepping stone in the UK market, I had the opportunity to work with Halpern Cowan as project and studio manager. I worked alongside and managed the collaboration of the creative, design and account management teams on projects such as Malmaison, Ebookers, CricInfo and Supernanny (Channel 4). With a range of services including web design and development, email campaigns and online marketing, I worked on new business development and helped co-ordinate studio projects and the management of finances for the business. I had the challenge to create new internal processes to improve studio efficiencies and budget tracking ensuring cost effectiveness of client projects.
ITNTSales & Marketing Manager (Co-Founder)
Aug. 1999 - Mar. 2005Johannesburg Area, South AfricaInTheNet Technologies (ITNT) is an Internet Solutions Company based in Johannesburg, South Africa. These solutions include Internet Development, Connectivity (ISP), Application Development and Online Marketing. As a co-founding partner of a web agency in South Africa, I managed the sales and marketing of ITNT for 6 years. I provided online marketing consultation including the management of a studio which implemented web design, development and connectivity solutions. My role included the following: - Analysing clients’ needs & strategy - Creation of specification & architecture of website / application development and online marketing tools - Project management of developments, including the co-ordination between programmers, designers & clients (budget vs. resources) - Analysis of statistical traffic reports, user demographics & usability I covered sectors such as Luxury Jewellery, Sports, Energy, Hotel & Hospitality and Aviation.
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