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Work Background
Hallmark CardsSenior Industrial / Product Designer
Nov. 2023Kansas City, Missouri, United States · HybridNov. 2023 - Present
Division/Team:
Retail Home & Gifts
Retailers/Lines Influenced: Gold Crown | Mass
• Requested as a permanent team member after successfully backfilling a temporarily vacant position for 6 months.
• Concept and design everything from household decor to animated plush for season and everyday product lines.
• Select, sample and test the best and most applicable materials, finishes and processes for a variety of products ranging from ceramic, resin, wood, wax, glass, metal, enamel, textiles and scents.
• Utilize a mix of targeted Generative AI prompts and sketching to quickly generate initial concepts prior to execution or collaborations with illustrators.
• Partner with illustrators and lettering artists to create on-trend product for various model lines.
• Collaborate with in-house and offshore teams to approve or edit product prototypes and sculpts based on design files. • Work closely with product integrity and engineering experts to ensure manufactured products follow the most current safety standards for kids, pets, drinkware, serveware, etc ... and uphold quality testing standards and statements.
hOME HolisticLevel II Prenatal Yoga Instructor
May. 2023Overland Park, Kansas, United States · On-sitePlans and teaches 75 minute class weekly. Tailors class to student needs in real time based on their needs while keeping safety and time in mind. Opens studio, checks in students and operates POS system before and after class.
Hallmark CardsSenior Designer
Sep. 2020 - Nov. 2023Kansas City, Missouri · RemoteApril 2022 - Nov. 2023
Division/Team:
Gift Presentation Retailers/Lines Influenced: Walmart US • 1 of 4 designers on pitch that secured $8.1M in new product placement amidst a challenging retail landscape, growing that product line's revenue by 15%.
• 1 of 3 founding Sustainability Team members tasked with ongoing research into everything from alt. materials, to competitive prod., to greenhouse gas reduction strategies. Shares out with ADs, Supply Chain and others working towards greater HMK sustainability goals. September 2020 - April 2022
Division/Team:
Packaged Expressions
Retailers/Lines Influenced: Target | Walmart US | Walmart CA | Gold Crown | Costco | Sam’s | CVS | Kohl’s | Barnes & Noble | Walgreens | UNICEF • Designed best-selling pkg. expressions holiday SKU in WMT US for the '20 sell year. • Translated, tailored and created visual trends for various retailer and prod. pitches to drive relevance and success of prod. • Sought out or created better, more efficient workflows, processes and doc. types. Shared with team members as an advocate for efficiency.
Hallmark CardsDesigner
Aug. 2016 - Sep. 2020Kansas City, Missouri · On-siteDivision/Team:
Packaged Expressions & Gift Presentation
Retailers/Lines Influenced: Target | Walmart US | Walmart Canada | Gold Crown | Costco | Sam’s Club | CVS | Kohl’s | Barnes & Noble | Walgreens | UNICEF • 1 of 4 designers on the highly competitive and successful new business pitch for a global Costco 2020 holiday retail program worth approx. $3.6M in incremental revenue. Simultaneously created and managed all visual pitch documents (15+ versions) over many months of engagement. • Concepted, planned collections, sourced images and copy, designed, art directed and prepared digital files for production while managing retailer and consumer brand standards and costs. • Executed and managed workloads for a variety of clients, new business pitches and product lines simultaneously while meeting very tight deadlines.
• Regularly collaborated with licensing specialists to source artwork and manage and ensure its proper use and standards are upheld on various product. • Routinely retouched photos and created digital composites to meet client and consumer needs for new products as well as working directly with an in-house photo studio to create and obtain new images as needed. • Created, consulted for and tested new processes and digital tools as requested to continually improve efficiency and accessibility of digital assets and resources.
Trozzolo Communications GroupDesigner
May. 2012 - Aug. 2016Kansas City, Missouri AreaClients:
Alphapointe | Martin Leigh | FDI Financial | mobank | Cure CMD | Ronald McDonald House Charities of KC | JDRF | GEHA • Concept and design work for the 2016 Alphapointe fundraising gala resulted in Alphapointe, the third largest single employer of visually impaired individuals in the US, raising $20K more than their goal before the fundraising event even took place.
• Collaborated with Creative Directors, Copywriters, Art Directors and Account Service to research, create and implement innovative concepts for a variety of clients and industries. • Ideated and executed campaigns that followed the set strategy in visually unique ways within client budget and timeline. • Simultaneously executed production work and prepared files for printers and other vendors in regard to special finishes, diecuts, paper selection and printing process. • Led in-house photography projects capturing and retouching images used for digital and print work, company events and new employee photos.
Burns & McDonnellProduction Artist
Jul. 2011 - May. 2012• Production artist and in-house photographer
University of Central MissouriGraphic Artist
May. 2010 - Jul. 2011Graphic Artist for Greek Life and Housing Marketing. This job was held while also maintaining 15 credit hours of senior level courses and being a member of the honors college.
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