DescomplicaDesign Director
Sep. 2018 - Aug. 2023Rio de JaneiroAs a design director I’ve conducted thorough industry research some initiatives to determine the direction in which Descomplica branding experiences and digital products should expand. Helping the design leadership team, understand the company branding experiences and sales teams leveraged the research to help them get even more sharp and efficient. I've created and led the first branding refresh for the company, setting new positioning and values. Designed and built design systems, modular and scalable design patterns, evolution of visual assets and to find out the right tone of voice of the company. – Developed the visual language of Descomplica, determining new branding value assets, creating a more cohesive way between all the business unities, creating new user centred design standards for the evolution of the design in the company.
– Contributed to a comprehensive design system for Descomplica.
– Helped design teams go broad by leading rapid ideation sessions and producing many, divergent solution ideas.
– Analyzed landingpages,branding experiences and product visual designs in context of the broader, end-to-end customer service design.
– Led design critique sessions while coaching others with design critique.
– Created/Increased the level of conscious/culture competency in Design and related skills throughout the enterprise by educating, evangelizing, training, coaching, and mentoring others. • Design Direction
• Team Management
• Branding Development
• User Experience Design
• Visual Design
• Creative Concepts