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Network Power<100 people
Roles
🐦100%
Design
🎥100%
Entertainment
Geos
🇧🇷100%
Brazil
Work Background
MeiucaChief Design Officer
Apr. 2024Florianópolis, Santa Catarina, BrasilAs a Chief Design Officer at Meiuca I bring a unique blend of creativity and strategic thinking to drive impactful design solutions for the Studio department of Meiuca. It involves setting the design direction, ensuring alignment with business objectives, and leading cross-functional teams to deliver exceptional outcomes. Excel in managing people, fostering a collaborative environment, and nurturing talent to maximize team potential. With a deep understanding of design's role in driving business success.
DescomplicaDesign Director
Sep. 2018 - Aug. 2023Rio de JaneiroAs a design director I’ve conducted thorough industry research some initiatives to determine the direction in which Descomplica branding experiences and digital products should expand. Helping the design leadership team, understand the company branding experiences and sales teams leveraged the research to help them get even more sharp and efficient. I've created and led the first branding refresh for the company, setting new positioning and values. Designed and built design systems, modular and scalable design patterns, evolution of visual assets and to find out the right tone of voice of the company. – Developed the visual language of Descomplica, determining new branding value assets, creating a more cohesive way between all the business unities, creating new user centred design standards for the evolution of the design in the company.
– Contributed to a comprehensive design system for Descomplica.
– Helped design teams go broad by leading rapid ideation sessions and producing many, divergent solution ideas.
– Analyzed landingpages,branding experiences and product visual designs in context of the broader, end-to-end customer service design.
– Led design critique sessions while coaching others with design critique.
– Created/Increased the level of conscious/culture competency in Design and related skills throughout the enterprise by educating, evangelizing, training, coaching, and mentoring others. • Design Direction
• Team Management
• Branding Development
• User Experience Design
• Visual Design
• Creative Concepts
DDB & Tribal Worldwide, AmsterdamDesign Director
May. 2017 - Aug. 2018AmsterdamAs the Design Director for DDB&Tribal, I lead the design team to push conventional boundaries with unique concepts and identities creating distinctive and innovative design experiences. The approach builds not only meaningful end-user experience but also overall business value for his clients through holistic thinking, strategic design and service design exceeding the client expectations. I was responsible for the digital global soccer account of Adidas, creating part of the design modular system structure. Worked with Royal Canin as well, realining the global design system for the company, coming up with new visual assets, digital presence and design language system. With more than 12 years of experience in different fields of expertise in design I supported and guided a team of over 6~9 designers and design leads by giving direction in the service and user experience concepts definition, creation and challenges. As a design director, I gave special attention in improving the design process and the overall way of working by making sure that the team of designers are kept inspired and passionate. • Design Direction
• User Experience Design
• Visual Design
• Creative Concepts
• Team Management
Work & CoSenior Designer
Mar. 2015 - Apr. 2017Rio de Janeiro Area, BrazilAs a senior designer at Work&Co, I was responsible for many digital product design projects, for clients like: Facebook, Santander and some other ones. Together with the team, shining creative concepts, interface and user experience solutions. I was responsible as well for ensuring team’s work communicates effectively with the highest quality, solving business challenges and meeting user needs. Involved in all stages of design development, collaborating on brute-force concept ideation, interaction design, visual design, prototyping and client facing communication and presentation. • User Experience Design
• Visual Design
• Creative Concepts
GoogleSenior Designer
Jul. 2014 - Oct. 2015London, United KingdomVisual design
Koi FactoryDesigner
Jun. 2013 - Jul. 2014Rio de Janeiro Area, BrazilCreative Concepts
Art Direction
UX
YDreamsFreelancer Designer
Jan. 2013 - May. 2013Rio de Janeiro Area, Brazil• UX / UI
• Visual Design
• Art Direction
Parafernalia InterativaDesigner
Feb. 2012 - Jan. 2013Creative Concepts
Art Direction
UX
6DDesigner
Nov. 2010 - Jan. 2012Creative Concepts
Art Direction
Visual Design
Communication Strategy
Brand Strategy
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