Pete Crawford

SaaS Founder / COO / Business Analyst @Eduvero

Consumer IndustryDevOps🔥 Startup FounderAdvisorB2BProduct ConsultantBusiness AnalystTechnologyProject ManagerOperations💼 C-level ExecutiveFounderSystem AnalystHealthTechCOOEdTechStrategy and Product growthAgroTech🧨 ConsultingStrategic management✔️ ITTech SupportB2C

Pete Crawford is a successful entrepreneur and business analyst, currently serving as the Founder and Chief Operating Officer (COO) of Eduvero, a Software as a Service (SaaS) company. With a strong background in business analysis, Pete has built a reputation for his strategic planning, leadership, and operational efficiency. Prior to founding Eduvero, he honed his skills in various roles in the tech industry, gaining valuable experience in SaaS and business development. His expertise lies in driving business growth, understanding market trends, and implementing strategic initiatives. Pete holds an impressive track record of transforming business ideas into profitable ventures. His innovative approach and commitment to quality service have placed Eduvero at the forefront of the SaaS industry. Pete's vision for Eduvero is to continue delivering high-quality, user-friendly software solutions that enhance education processes.

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Network Power<100 people

Roles

👍100%

Sales & BizDev

🔥50%

Startup Founder

💸50%

Marketing

Geos

Work Background

Stealth Ed Tech StartupCo-Founder & COO

Nov. 2023Seattle, Washington, United StatesBuilding an education technology platform for use in K-12 student assessment and performance dashboarding. Developing and executing all operational elements ranging from company formation/financial to platform development to brand design/marketing. Alpha platform launched on 2/26/24; beta following in the Q2'24.

CannechtFounder + CEO

Feb. 2021 - Oct. 2023Bend, Oregon, United StatesIn February 2021, I architected and launched Cannecht, a B2B SaaS marketplace, as founder, fundraiser, and product lead. My goal: eliminate friction in service contracting and optimize project workflow. Cannecht seamlessly matches partners, negotiates pricing, and manages logistics via a robust ecosystem initially built in LCNC, later expanding into Node.js, ReactJS, and GraphQL development projects. Integrations with ContractBook, Twilio, SendGrid, AirTable, Chargebee, multiple other commercial applications, and 20+ custom APIs provided seamless data flow and a user-friendly experience. My data-driven approach secured $685k funding within 6 months and fueled a 20% weekly user growth post-Alpha. Weekly sprints in Jira delivered UI/UX improvements (powered by FullStory and Canny insights) every 2 weeks, boosting CSAT by 30% in 30 days. Mobile-first design, prioritized based on user testing, led to a 50% registration surge and 20% DAU increase. I hired and led a startup team consisting of 2 co-founders, 7 employees, 6 agencies, 4 advisors, and 3 board members, fostering a collaborative environment and efficiently executing our vision.

OrevapeManaging Member + Inventor

Dec. 2016 - Mar. 2021Bend, Oregon, United StatesLed a 4-year effort to successfully patent a revolutionary vape delivery system. We solved several inherent problems present in the vape hardware market with an Earth-friendly, no-leak, economical, and immensely portable vape device. Our platform eliminates the current wasteful and environmentally destructive paradigm prevalent in other vape technology.

Flourish SoftwareVice President of Professional Services

Oct. 2018 - May. 2020Bend, Oregon, United StatesSpearheading professional services for a $2 million ACV cannabis seed-to-seed tracking SaaS platform, I built and led a high-performing team of 12 across service delivery, education, and support. Leveraging my product management and integration expertise, I shaped the user experience through technologies like Angular, Go, and NoSQL, while driving operational efficiency and customer success. I streamlined onboarding, slashing completion time for 100+ enterprise clients from 30+ days to under 10. Implementing Accelo PSA and integrating it with HubSpot CRM, I reduced time-to-contract by 60% within 3 months. Launching the HelpDocs client education platform empowered customers, reducing support ticket volume by 12x in 6 months. Beyond immediate wins, I championed change management initiatives and actively contributed to roadmap development, ensuring the platform's long-term value and customer satisfaction.

MotagyVice President of Operations

Jan. 2016 - Oct. 2018Bend, OregonI served as a transformative operational leader for clients like Cannafo/K5 Connect, Cannasphere, and Dutchie. My expertise spanned compliance, process streamlining, technology integration, and talent acquisition. Notably, I spearheaded reorganizations at Farma PDX and The Hempire Company, driving efficiency gains and laying the groundwork for sustainable growth. Recognizing a need for better hemp transaction management, I developed and deployed a bespoke platform within Google Workspace, enabling seamless workflows and data transparency. My deep understanding of the industry also fueled compelling business plans and pitch decks, securing clients vital funding and strategic partnerships.

AltopaVice President of Supply Chain

Oct. 2016 - Feb. 2018Bend, Oregon AreaI played a pivotal role in orchestrating the national supply chain for a groundbreaking microfluidics IoT device. Collaborating with a dynamic product management and industrial design team, I contributed to the creation of award-winning innovations - secured by multiple international patents. My focus extended beyond engineering, encompassing packaging, logistics, formulation, procurement, and comprehensive analytics processes. I curated, contracted, and managed a 125+ entity supplier network for Oblend.com. Skillfully negotiating production requirements, integrations, and contracts, I built resilient supply chain management systems, optimized workflow processes, and fostered streamlined partner collaboration. Notably, I spearheaded the development of scientific analysis platforms, specifically tailored for essential oil compound analysis, production enhancement, and navigating the complexities of the highly regulated distribution environment.

Lunchbox AlchemyChief Executive Officer

Apr. 2014 - Nov. 2015Bend, OregonSpearheaded the expansion and leadership of a 40-person cannabis extracts and edibles company, navigating the nascent and highly regulated industry. As founding CEO, I established the company's vision, securing funding, building a team, and overseeing all financial, logistical, and technical aspects. Strategic initiatives resulted in a 300% gross revenue increase within 18 months, expanding product lines from 3 to 30 SKUs and distribution points from 35 to 400. Cultivating a collaborative and high-performing team, I grew the workforce from 8 to 40+ professionals, fostering innovation and operational excellence. Additionally, I developed a custom G Suite software solution for real-time data analysis, optimizing inventory, sales, invoicing, COGS, and P&L tracking, ensuring regulatory compliance and financial transparency. Recognized with over a dozen industry awards, this leadership experience demonstrates my ability to thrive in complex environments, drive strategic growth, and build successful ventures.

Holland America LineManager, Windows & Virtualization Team

Feb. 2012 - Feb. 2014Greater Seattle AreaAs leader of the Windows Virtualization Department for a world-renowned cruise company, I steered a 15-member team in driving innovative technology solutions across a 21-ship fleet and shoreside data centers. Collaborating seamlessly with Network and Data Center teams, I ensured smooth shipboard technology refresh projects and earned membership in the Change Management Board and Incident Command, tackling critical situations and implementing organizational reforms. My achievements included leading the selection, deployment, and support of desktop infrastructure for the entire fleet and data center, spearheading a complete infrastructure refresh in Seattle transitioning to a robust VMware/Veeam/AWS solution on Cisco equipment, and developing a virtualized desktop architecture for corporate consolidation, driving efficiency and cost savings.

CaradigmContract - End User Services Project Manager

Oct. 2012 - Dec. 2012Bellevue, WAContract role focused on transitioning Caradigm out of its parent companies' (Microsoft/GE Healthcare) infrastructure and into its own. Projects centered around office and end user migrations in Utah, Connecticut and Maryland as well as Data Centers in California and Virginia. Specific projects included: IDF/MDF equipment procurement and installation, monitoring solution analysis, vendor relationship management, end user transition assistance, inventory management, data and telecom implementation, and staff augmentation.

Ingeniux CorporationDirector of Support and Network Operations / NetOps Engineer

Nov. 2011 - Aug. 2012Greater Seattle AreaServed as operational leader for cross-trained Network Operations and Support teams providing guidance, analysis and personalized technical direction. Managed SLA, knowledgebase, monitoring, staffing, online support, ticket tracking and issue escalation commitments. Handled all aspects of the company’s hosted SaaS offering to customers resulting in exceptional uptime metrics consistently exceeding 99.9% per site asset.

Total Living Choices, Inc (now Ensocare)IT Director + Network Engineer

Mar. 2008 - Sep. 2011Seattle, WADrove comprehensive coordination and implementation of all technology products and platforms in alignment with customer needs. Provided support for existing systems, and developed & deployed new technical solutions. Served as the main point-of-contact for escalation concerning strategy development, project management, technical infrastructure issues and departmental process development. Managed vendor relationships in procuring systems upgrades. Oversaw the activities of 4 members of a 6-person technical team.

HubspanTechnical Account Manager

Oct. 2006 - Mar. 2008Acted as the technical account main point-of-contact for the duration of the project lifecycle between the supply chain and e-commerce clients, their trading partners and implementation and support teams. Aided the delivery of client integration development goals, and ensured complete client satisfaction. Determined project requirements, as well as client-based costing strategies. Communicated project scheduling, deliverables, risks and contingencies to clients on a continual basis.

Spivack Vision CenterIT Director / Systems & Network Engineer

Aug. 2004 - Oct. 2006Spearheaded all Information Technology design, implementation and support activities. Served as a member of the management team that addressed all IT budgetary decisions. Oversaw day-to-day facility procedures and services that included a custom web-based Help Desk, a SharePoint Portal Server Intranet, remote access applications, PBX automation, enterprise security and archiving, resource consolidation and business cycle administration, as well as continual project scope management.

Digital Attorney Services, LLCOwner / Systems Administrator

Jan. 2002 - Aug. 2004Portland, ORProvided client practices with consultative services, custom software implementation and management, as well as network and service provider services. Conducted onsite systems configuration, capacity and objectives evaluations. Led product and vendor selection processes. Established data backup and archival solutions. Conducted staff training, and developed user documentation.

Information Management Research (now OpenText)Sales Engineer

Mar. 2000 - Jan. 2002Englewood, COFurnished the global sales teams with technical resource management. Acted as the key consultant for the conceptualization, design, development and implementation of custom database applications. Developed customized coding projects, employing COM object, Visual Basic and C++ programmers for business application integrations. Performed pre-development assessments of current infrastructures to ensure client readiness and understanding of possible outcomes. Conducted onsite evaluations of enterprise workflow and efficiency. Coordinated engineering team focus and scheduling for product cycle development. Researched and developed solutions for 3rd party software integrations.