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Work Background
Inspiration MobilityMarketing Manager
May. 2023Austin, Texas, United States
J.D. PowerMarketing Manager
Apr. 2021 - May. 2023Austin, Texas Metropolitan Area• Created and managed the North American branding and marketing strategy for a fully bootstrapped SaaS startup in the Electric Vehicle Industry later acquired by J.D. Power. • Rebuilt website from ground up, including UI, copy, whitepapers, and lead generation forms. • Increased social presence from <400 to 1.8k followers on Linkedin and drove web traffic from <500 to 2K visitors per month through social media by leveraging tools and strategies like Sprout Social, Jasper.ai and using a consistent content schedule. • Represented the company at various industry conferences, meetings, and trade shows and conducted market research to identify new products and markets. • Streamlined lead generation process, built and nurtured content marketing program via Hubspot to grow leads and increase sales. • Developed, implemented, and tracked marketing campaigns across multiple channels and identified new revenue streams by developing new customer acquisition strategies, increasing customer retention. • Created company brand standards and new brand identity and managed PR strategy and ongoing marketing activities in a highly nascent market. • Wrote and edited website content, created and managed email marketing program, and created and managed social media campaigns. • Developed full-fledged media production connecting industry leaders via webcast
Sweet Express LLCMarketing Manager
Feb. 2019 - Apr. 2021Greater Grand Rapids, Michigan AreaHeaded marketing and advertising outlets for a number of departments to create and monitor content marketing strategy to increase audience growth by 2000%. This was primarily done through: Email Campaign Subscriptions
Social Media Outlets Achievements: Managed a 15%+ engagement rate with a 25,000+ user follower base on all social platforms.
Developed a new company website - 400,000 users in the first 12 months via blog creation and external links.
The website serves as a fully-functional portal for recruiting efforts, company accolades, blog hosting, and a B2C store for company merchandise. Created and managed an E-Commerce apparel store for all B2C sales in the company. Identified as the main focus of fiscal year -- was able to implement and launch strategy with major success in the first 6 months. Prior to the platform launch, all orders were placed manually with no profit.
Built store within custom-built website to ensure optimized reporting with the use of Google Analytics and Facebook Pixel. As the main developer of both platforms, accurate and efficient practices are able to be used in unison to ensure high performance in all initiatives.
Improved application portal to assist recruiters in bringing on new talent through effective retargeting campaigns.
Created high-quality video projects and photos to improve brand appeal and overall image of company.
Managed all marketing activities.
Coordinated cross-functionally with all departments in the company to help promote and implement company-wide initiatives, both internally and externally.
Director of Marketing
The Blehm GroupDirector of Marketing
May. 2018 - Nov. 2018Greater Grand Rapids, Michigan AreaResponsible for overall brand management for The Blehm Group in Grand Rapids.
WOOD TV8Digital Account Executive
Jul. 2017 - Nov. 2017Greater Grand Rapids, Michigan AreaPrimary focus on outside sales via the B2B avenue. Worked as a direct affiliate of NBC at WOOD TV 8 in the Grand Rapids Market. Responsible for acquiring and maintaining new business partnerships to help improve their marketing and advertising techniques, primarily through the use of digital marketing, SEO, SEM, and Google Adwords
VerizonWireless Consultant
Jun. 2016 - Jul. 2017Grand Rapids, Michigan
MacDonald BroadcastingAccount Executive
Feb. 2016 - Jun. 2016Saginaw, Michigan AreaResponsible for creating relationships with businesses in order to help see potential avenues for success through radio marketing. Working with MacDonald Broadcasting, owner of WKCQ-FM (Country), WMJO-FM (Adult Hits), WSAG-FM/WSAM-AM (Soft Rock), I represent WMJO-FM (informally known as 97.3 JOE Fm).
Nielsen CompanyField Representative
Jul. 2014 - Feb. 2016FlintPerformed front-line tasks for the Nielsen Company by recruiting homes to participate in the national ratings panel. Job requirements included cold-calling, going door-to-door to promote the Nielsen brand, and in-home interviewing of potential candidates.
Aaron's, IncCustomer Service Representative
Jun. 2013 - Jul. 2014Lapeer, MichiganSales, maintenance and acquisition of customers
Servpro IndustriesInventory Manager
Jun. 2011 - May. 2013
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