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Work Background
PepsiCoTrade Marketing Category Specialist
Mar. 2024Milano, Lombardia, ItaliaResponsible for developing and implementing category management strategies in collaboration with marketing, sales, and retail partners. Leveraging data-driven insights to identify category opportunities, guide promotional activities, and ensure optimal product assortment in retail environments. Through the collaboration with cross-functional teams, I ensure that the marketing initiatives align with the company's broader commercial objectives. Key responsabilities: - Develop and implement category management strategies to drive category growth. - Analyze market and consumer data to generate actionable insights for category optimization. - Collaborate with sales and marketing teams to execute trade marketing initiatives that align with business goals. - Work closely with National and Regional Accounts to enhance product assortment, shelf placement, and in-store promotions. - Provide data-driven reports and recommendations using tools like NielsenIQ dbs, Foldernet, GFK, Circana and Immediando to inform and align decision-makers.
NielsenIQAccount Manager Key Account
Mar. 2023 - Feb. 2024Assago, Lombardia, ItaliaI was responsible for managing and developing strategic relationships with some of the company's most significant clients, ensuring long-term, profitable partnerships. My primary focus was to manage inbound and outbond opportunities and driving the adoption of NIQ capabilities with the aim of retaining key customer expenditure and exceeding yearly target revenue. Key Responsibilities: - Manage a portfolio of key clients, ensuring retention and the achievement of revenue targets. - Build strong, long-lasting relationships with senior decision-makers, providing clients with customized solutions based on market data and analytics. - Identify new business opportunities by expanding existing client relationships and developing new partnerships. - Collaborate with internal teams (customer success, analytics and SDRs) to ensure alignment with client needs and the success of proposed solutions. - Analyze market trends and consumer insights to deliver strategic recommendations to clients
NielsenIQBusiness development account executive
Sep. 2020 - Mar. 2023Assago, Lombardia, ItaliaI have worked closely with a portfolio of over 80 small and medium-sized enterprises within different industries, collaborating with executive and c-levels to jointly develop growth strategies and thereby enhancing their performance in target markets. Key activities: - Conduct market analyses to identify trends, opportunities, and challenges. - Gather and present relevant data to Executive stakeholders and the C-suite, providing insights crucial for clients' strategic decision-making. - Support enterprises in crafting effective strategies to achieve their growth objectives. This involves defining new target markets, identifying product diversification opportunities, and planning targeted trade marketing and marketing initiatives.
NielsenIQAnalytic Consultant - Client delivery
Apr. 2020 - Sep. 2020Assago, Lombardia, Italia
NielsenIQConsumer and Shopper Sales Insights
Jun. 2019 - Mar. 2020MilanoMain Responsibilities: - Giving support to Consumer Insight team members in the delivery of ad-hoc quali-quantitative market research projects;
- Assist building ad hoc qualitative & quantitative consumer & customer research
- Assist qualitative and textual analysis on customer & consumer behavior
- Perform customer in-depth interview
- Assist in planning, doing and analyzing focus groups
- Assist in data collection & mining
- Dealing with secondary research data:
- Based on research needs, assist on deep-dive analysis of consumer trends and behavior over specific industry
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