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Network Power<100 people
Roles
🧑‍💼100%
C-level Executive
👍100%
Sales & BizDev
🧨100%
Consulting
Geos
🇷🇺100%
Russia
Work Background
Director of Communications and Content
Constructor GroupDirector of Communications and Content
Sep. 2023 - Jun. 2024- Supported the Group’s growth by leading the content and digital transformation through a data-driven strategy, editorial best practices, and messaging for PR, internal & marketing assets. - Spearheaded the creation of websites & new social media accounts, boosted qualitative content for increased website traffic & SM footprint. - Produced and edited C-level assets: speeches, PRs & statements, investor presentations. - Provided advice on crisis response. - Revamped newsletters; launched a new monthly internal establishing corporate culture. - Liaised with the Events, HR & Legal teams, and external PR agencies. - Hired and mentored the Content team and other cross-functional team members. - Led the experimentation and integration of AI tools in the workplace.
Head of Content
Constructor GroupHead of Content
Mar. 2022 - Aug. 2023- Completed an initial mission to implement and scale editorial standards and content strategy during the growing phase of the organization. - Supervised a 6-month rebranding from creating the corporate narrative to its alignment across all channels. - Supervised the alignment of the brand DNA across corporate communication, marketing & social media. - Content team recruitment & upskilling. Editorial best practices extended to cross-functional teams, SEO-oriented. First steps with gen AI visual AI. - Social media: strategy & planning overview; format diversification and scaling; thought leadership assets development; TOV alignment; social listening and data analytics. - Project management in training, content tests & scaling with remote and multicultural teams. - Liaison with external content partners. - Completed an internal MBA-based program on leadership, VUCA, and business fundamentals in EdTech.
Head of the Digital Video Unit
AFPHead of the Digital Video Unit
Jan. 2019 - Jan. 2022Paris Area, France- Promoted AFP's brand awareness among younger audiences through creating and scaling innovative video formats & planning strategy, from Live events to explainers, short and >10 min assets. - Led a strategic partnership with YouTube for a data-driven content strategy. - Coordinated >150 editorial projects, involving over 400 video collaborators worldwide.
Deputy Head of the Social Media Unit - Editor-in-Chief Bureau
AFPDeputy Head of the Social Media Unit - Editor-in-Chief Bureau
Jan. 2014 - Dec. 2018Paris Headquarters- Leveraged AFP's digital footprint and managed real-time reputation crises on Twitter, FB, Instagram. Pioneered digital formats to increase engagement. - Handled SEO, social listening, data analytics. - Engaged in partnerships with Google and Facebook on digital strategy for audience growth. - Spearheaded eyewitness content (UGC) best practices. - Acted as a speaker at industry events, including News Xchange, Sciences Po Paris, and ECJ.
Editorial Consultant
OECD - OCDEEditorial Consultant
Mar. 2012 - Apr. 2017Paris, Île-de-France, France- Editor on country reports for OECD and the ADB - Seasonal endeavor conducted yearly
Digital transition: Change management mission, format innovation
AFPDigital transition: Change management mission, format innovation
Dec. 2010 - Dec. 2013Paris and Worldwide locations- Led an 18-month change management mission in digital news best practices, coaching over 300 journalists across Europe, Asia, Australia, and the Americas. - Experimented and scaled a Live reporting format for breaking news such as national elections, sports events, trials, natural disasters (ie Fukushima), or the Arab Spring.
Senior communications strategist, AI in the workplace, reputation, change management
ConsultantSenior communications strategist, AI in the workplace, reputation, change management
Sep. 2009Paris Area, France*** Conducted as a secondary endeavor with transparency alongside the main employment *** - Strategic communications: Advice & execution for corporations, institutions & individuals, focusing on messaging and consistency across all channels. - Reputation management and crisis response: News mindset for effective PR messaging, media training. - Narrative ownership: Designing compelling content targeting specific platforms and audiences. - Digital upskilling: AI in the workplace, SEO, social listening, data analytics, online reputation. - Change management: Advice, execution, and training for communications and digital content needs. - Higher education, journalism & digital content: practical & critical thinking pedagogy, best practices, AI tools, content strategy, student mentoring.
Consultant - Public Information - New York, USA
United NationsConsultant - Public Information - New York, USA
Sep. 2009 - Nov. 2011New York, NY, USA- Consultant at the UN's Department of Press and Information successively during the 64th, 65th and 66th General Assembly - Coverage for member States agents and public information purposes: work sessions of the Second Committee (economic and financial affairs), Fith Committee (budget), Security Council, and the GA's debates
Business Correspondent - New York, USA
Agence France PresseBusiness Correspondent - New York, USA
Jan. 2005 - Sep. 2009- Covered relentlessly the outburst of the subprime crisis and the following recession - Daily coverage of US business news spanning airlines & aerospace, automotive, banking & finance, tech, luxury & retail, pharmaceutics - Featured stories on M&A, IPOs, earnings, chapter 11, patent litigations and WTO cases, innovation, industry trends and industry shows
Reporter - Telcos, Tech, Advertising
Agence France PresseReporter - Telcos, Tech, Advertising
May. 2002 - Dec. 2004Paris Area, France- Featured stories during a fantastic era for the Telcos and Tech industries: the birth of smartphones and data on mobile devices - Corporate news coverage from innovation to IPOs, M&A, litigation, layoffs
Editor - Economic News Department
Agence France Presse - ParisEditor - Economic News Department
Jun. 2000 - Apr. 2002Paris Area, FranceEditing & translation for corporate news 360
Reporter
Le FigaroReporter
Jan. 1998 - Dec. 2000The early years! Features on the Tibetan modern times after a three-month immersion within the Tibetan community in exile in Dharamsala, India

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Communications strategist - Exec needs & brand content
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