Annie Campbell

Senior Account Manager @Colorado Public Radio- the NPR affiliate in Colorado

Sales ManagerBusiness Development ManagerPartnerships ManagerHead of Growth👍 Sales & BizDevAccount Manager

Results-driven Senior Account Executive with over 10 years of experience in cultivating high-level corporate partnerships and driving substantial revenue growth. I excel in identifying market trends, managing the full sales cycle, and creating tailored solutions that meet client needs, leading to a consistent track record of double-digit annual growth. My passion for sales shines through in my ability to build lasting client partnerships that are mutually beneficial and that support impactful missions. I am a natural problem solver with a success-oriented approach to complex challenges, known for asking the right questions to drive effective solutions.

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Work Background

Colorado Public RadioSenior Account Executive || Corporate Sponsorship

Oct. 2013Greater Denver Area» Cultivated partnerships with C-suite-level corporate sponsors, media agencies, non-profits and key accounts, collaborating cross-functionally and successfully closing over seven figures in media sales sponsorship campaigns across broadcast radio, digital audio, podcasts, web and newsletters. » Managed end-to-end sales cycle through effective use of CRM, integrating pre-sales strategies from prospecting to pitching and negotiating, ensuring successful partnership closures and post-sale customer satisfaction. » Identified market trends and competitor strategies, implementing consultative and data driven sales tactics that contributed to significant year-over-year double-digit growth. » Effectively managed multiple campaigns and client relationships simultaneously, delivering exceptional customer service while maintaining precision and efficiency in execution. » Possess a deep understanding of the advertising, digital and broadcast media industries as well as having a strong handle on the business development and partnership sales landscape. » Increased team engagement and sales effectiveness through proactive mentoring of new Account Executives, fostering a collaborative sales environment that enhanced their media sales skills and ensured alignment with business goals.

Co-Founder || A digital network connecting investors to financial advisors

Tippybob- a digital network connecting investors to financial advisorsCo-Founder || A digital network connecting investors to financial advisors

Oct. 2011 - Sep. 2013Greater Denver Area» Co-founded an innovative digital network in the financial services domain, connecting investors with financial advisors each with their own profile, ratings and reviews. » Developed a data-driven business roadmap encompassing the company mission, target market, value proposition, revenue model, and growth strategy, enhancing operational alignment and strategic direction with a focus on GTM initiatives. » Acquired early customers through precision-targeted sales strategies, tailored presentations, and strategic partnerships. » Verified operational functionality and scalability through management of day-to-day operations, including financial oversight, legal structure setup, and compliance, ensuring sustainable business operation.