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Work Background
TAP NetworkDirector of Client Success
May. 2022New York, SF• Developed a $10M annual revenue growth plan by brand in partnership with the GM/CEO reviewing goal-attainment metrics quarterly with Client(s).
• Strategically managed Client growth, domestic and international, by gaining an in-depth understanding of the customer experience, partners' KPIs, and product and service improvements, along with identifying upsell opportunities that drive revenue and engagement.
• Enhanced and redeployed rewards programs utilizing blockchain technology for marquee brands, including Warner Music Group, Brave, and Uphold.
• Architected engaging promotions between recording and publishing music/artists with their fans.
• Championed the product and marketing roadmap based on insights gained by being the primary customer advocate. • Responsible for campaign setup, implementation, and data showcasing success and growth.
West Circle GroupOwner, Marketing Consultant & Project Management
Jan. 2021Oakland, California, United StatesEXPERTISE IN SALES, MARKETING, PROJECT MANAGEMENT, AND CLIENT SUCCESS
Golden Gate Sotheby's International RealtyLicensed Realtor
Jan. 2017Oakland, CA
Incentive NetworksProfessional in Marketing, Account Management, Strategic Partnerships
Jun. 2014 - Sep. 2017Managed multiple domestic and international strategic partnerships in designing, integrating and launching white label custom loyalty shopping platforms. Planned and executed concurrent partnerships with insight driven marketing initiatives, collaborated with the advertiser manager to drive successful marketing promotions, and ensured engaging consumer experience. Led both internal and external directives involving partner development planning, initiatives and execution relating to our most strategic accounts including Qantas Airlines (Qantas Points Online Mall), ANZ Bank (ANZ Bonus Points Mall), Fjordcraft, Aeromexico, Coupons.com, Dreamtrips & more. Director of Strategic Partnerships & Marketing
Responsible for developing and managing key strategic, partners, products and promotions, resulting in YOY growth in both member activity and revenue growth. Possess expertise in aligning strategy and products to maximize revenue
MyPoints, Inc.Director, Marketing
May. 2001 - Jun. 201413+ years as a key contributor at MyPoints in various roles, where I have proven growth, effectiveness and value – managing the successful launches of 4 site redesigns, monthly promotions, and inventory & product optimizations. Deployed concept development, design, incorporated usability functionality and member engagement methods, which resulted in the successful deployment of key programs and product enhancements, resulting in increased YOY member activity and revenue.
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