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Work Background
UX Design Manager
GoodHabitzUX Design Manager
Aug. 2024Eindhoven, North Brabant, Netherlands
Senior UX/Service Design Lead
GoodHabitzSenior UX/Service Design Lead
Aug. 2023 - Aug. 2024Netherlands
Senior Interaction Designer
TomTomSenior Interaction Designer
Apr. 2021 - Aug. 2023Amsterdam Area• Designed for the search experience of TomTom products, improving performance against metrics, and competitive positioning in the market. Tailored user journeys to the context of each user to deliver a personalised experience. • Conducted user research, prepared usability tests, and analysed results to uncover the source of low conversion of POI and brand categories and several gaps in insights from feedback loops. This provided clarity on user needs and preferences for private and enterprise use cases. • Mapped out use cases and user journeys to support design direction and continuous improvements of POI, brand, geography and address search, including the goal of combining multiple API responses. • Designed, evaluated and iterated on wireframes, prototypes, and interactive mockups based on user feedback, research studies, product and API analytics, resulting in an increase of user satisfaction. • Collaborated closely with cross-functional teams, including product managers, developers, and data analysts, & other stakeholders to ensure the design met the business goals and technical requirements, resulting in a product launches for OEMs and new enterprise opportunities. • Proactively managed stakeholders, incorporating feedback & insights into the design process. Drove creation of a search experience that met and exceeded user expectations, incrementally increasing session success rate by 12% over a 12 month period in our top 10 markets.
Senior User Experience Designer
PhilipsSenior User Experience Designer
Apr. 2019 - Apr. 2021Netherlands• Designed software solutions for patient-centric healthcare. Lead design projects from start to finish, including conducting user research and validation, collaborating with cross-functional teams & stakeholders. • Conducted interviews and usability tests, surveyed polled users to identify pain points and user needs, engaging directly with clients. • Created wireframes & flows for new use cases of patient management and complex toolkits for different types of users, based on design principles & insights, resulting in an increase of 60% of satisfaction of the users. • Designed workflows and interactions for patients and healthcare providers that increased efficiency of patient care delivery by 15%, and streamlined patient onboarding process by 50%, resulting in 60% increase in daily tasks. • Gained experience in designing for complex healthcare systems and managing stakeholders, and projects from start to finish.
Senior User Experience Designer
De Keizer Marine EngineeringSenior User Experience Designer
Sep. 2018 - Mar. 2019Zaandam, North Holland Province, Netherlands• For the on-board systems of luxury yachts, improved the user experience for custom software by designing an intuitive dashboard to help crews control power and emergency systems, as well as passengers use comfort products including entertainment and networking functionality and an AI-controlled stabilisation system. • Conducted extensive qualitative research, including field studies, diary studies, interviews, surveys, and A/B testing. Based on the insights, conceptualized, wireframed, and prototyped several features in collaboration with an external analyst team and internal development team. • Developed an intuitive, hierarchical UX structure for the yachts' interfaces, increasing crew response time by 35% and performance by 15%. • Ran 20+ user interviews and moderated 5+ usability sessions per sprint, facilitated 2+ Design Sprints, and collaborated closely with stakeholders to develop and share a product roadmap.
Head Of User Experience
BEERWULF ®Head Of User Experience
Nov. 2017 - Sep. 2018Amsterdam Area, Netherlands• Contributed to increased sales by five fold within one year leading the design team. • Mentored and managed a team of 2 designers & 2 researchers, developed strategies and processes to ensure timely project delivery. Gained valuable experience in leadership, communication, and collaboration, enabling a high-performing team. • Provided value by enhancing interfaces & user journeys, optimising conversion rate, reducing bounce rates, and optimising customer journeys. • Conceptualised and wireframed new features, validated ideas through A/B testing, acting upon product analytics & insights, and conducted regular usability tests and interviews to gather user feedback. • Led the initiative to drive innovation across the organisation, including: implementing dynamic split testing for product pages & newsletters improving conversion rate, designing solutions to bundle products and reduce damages during delivery, and redefined the on-boarding process for small breweries. These efforts not only streamlined operations but also led to an increase in partner engagement and improved customer experience.
Product Designer
BEERWULF ®Product Designer
Mar. 2017 - Nov. 2017Amsterdam Area, Netherlands• Conceptualized 'selling by telling' for an engaging craft beer e-commerce platform, shaping the craft beer retail market. • Designed the MVP of Beerwulf.com, wireframes and mock-ups for new features & improvements, and contributed to brand guidelines and design system. • Collaborated with founders, marketing, and development teams to ensure seamless product delivery and effective communication across departments. • Improved user experience and interface design resulting in up to 46% increase in conversion and 30%+ increase in user satisfaction. • Established a strong data-centric decision-making culture involving A/B testing, data analysis, and usability testing, leading to 50% reduction in engineering time.
UI/UX Designer
CarusselUI/UX Designer
Aug. 2015 - Mar. 2017Budapest• Designed the corporate and dealership websites of the car brand Opel across Europe, improving user experience for both B2B and B2C customers. In collaboration with a research team, designed for various online experiences, from the digital showroom of cars to the process of ordering. The new designs led to a 15% increase in conversion in the first quarter of its launch. • Delivered wireframes, prototypes, and flows instrumental in shaping a complete revamp of the brand, increasing user engagement by 20%, conversions by 10%, and satisfaction by 80% of B2C pages. • Designed a user journey and reworked the digital showroom experience and the process of customisation of vehicles leading to increased conversion rates by 20% conducting A/B testing. • Designed high-fidelity mockups for development, which helped ensure that the final product aligned with the design vision. • Contributed a functional design system for Opel that helped ensure consistency and cohesiveness across all online platforms.
UX Researcher Intern
PreziUX Researcher Intern
Feb. 2015 - Jul. 2015Budapest• Learned the foundations of quantitative and qualitative research methods, and the best practices of processing and presenting research artifacts and manage goals to ensure research initiatives aligned with business objectives. • Conducted usability tests & interviews to identify areas for improvements, increasing understanding of user needs for product use cases by 17%. Reduced customer experience issues by 28% by performing usability tests and identifying areas. • Improved usability of content customisation by 30% and achieved a 68% response rate from users to survey, enabling informed data-driven design decisions. • Obtained deeper insights into user behaviour by preparing surveys and analysed results to support data-driven design decisions.
Digital Designer
HBODigital Designer
May. 2014 - Nov. 2014BudapestI designed for online marketing, designed landing pages based on wireframes and maintained two weekly newsletters. I delivered 28 eDM campaigns, prepared online creatives and worked on outdoor advertising as well.
Freelance UI/UX Designer
CyBear VisualFreelance UI/UX Designer
Mar. 2012 - Aug. 2015As freelance UI/UX designer, I've worked with clients from a range of industries, including e-commerce, production, and construction. Through my experience, I have gained a diverse range of skills, including: • Product design, creating mockups & prototyping on demand, which helped me deliver high-quality solutions that met my clients' needs. • Delivered 29 projects for clients from a various industries, including e-commerce, production, and construction. • Designed wireframes, mockups, and prototypes for landing pages, campaign pages, and improved user experience of complex workflows across a wide range of B2C & B2B projects. • Successfully managed and delivered 20+ UI/UX projects, on-time and to client's satisfaction (with a 90% satisfaction rate and 40% repeat business), with a focus on stakeholder management and project management. Applied design principles, various research methods, delivered designs using Sketch, Adobe XD, InDesign, Affinity Designer & InVision.
Designer, corrector
Metropolis MediaDesigner, corrector
Sep. 2011 - Apr. 2012I designed for online publications and the widely known magazine, Galaktika. I also helped to redesign the publisher's website and blogs.
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