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Network Power<100 people
Roles
🔥33%
Startup Founder
✨33%
Business Owner
✔️16%
IT
Geos
🇬🇧50%
United Kingdom
Work Background
The African Connection Agency LtdFounder & Convener of Change
Apr. 2025London Area, United KingdomTo build a radically connected Africa. One that celebrates its diversity, unites through collaboration, and leads the world in innovation, culture, and talent. By 2040, we envision an Africa that is not just rich in potential, but recognized globally as a premier talent hub and a model for intercontinental cooperation. Mission
To unify Africa by breaking down barriers across cultural, political, and psychological lines—building cross-sector partnerships, enabling bold economic participation, and driving the application of African ingenuity toward shared prosperity. Through radical collaboration and purpose-driven initiatives, we aim to transform Africa’s human capital into a globally competitive workforce. Strategic Narrative: Why The Connection? Why Now?
Africa stands on the edge of a generational opportunity. By 2040, it will have the world’s largest working-age population. Yet despite this demographic advantage, the continent remains segmented—economically, politically, and socially. Government initiatives, while well-intentioned, have often lacked the agility, innovation, or sustained investment to unlock Africa’s collective potential.
The African Connection Agency emerges not as another development body, but as a catalyst—the bridge between siloed systems, creative powerhouses, and untapped youth potential. We are a private-sector-driven, continent-wide platform focused on radical collaboration. Where governments have aimed to unify politically, we unify practically—through talent pipelines, cross-border partnerships, and African-led solutions to global challenges.
We are not here to replicate; we are here to reimagine. Strategic Roadmap: Building a Unified Africa by 2040 1. Talent as Diplomacy
2. Radical Collaboration Platform
3. Pan-African Investment and Innovation Council
4. Cultural Intelligence as a Resource
5. Africa’s Brand Renaissance Why We’re the Ones to Do It:
We’re Bold
We’re Connected We’re Doers
We’re Strategic
We’re the Future
Just Like Me WorldGrowth Consultant
Oct. 2024United StatesWe're not just another media company. We're storytellers, dreamers, and change-makers on a mission to transform how kids see themselves and the world. Born from the frustration of seeing YouTube babysit our children with limiting stereotypes, Just Like Me is about turning screen time into a powerful moment of connection, learning, and empowerment.
GW+CoDirector of Marketing And Business Development
Nov. 2022 - Apr. 2025London, England, United KingdomWe’re a team of creative, systemic and futuristic thinkers and doers, solving business challenges through the power of collaborative design. While we love strategy, we know what really pushes companies forward are the people making it happen. When they work together, they can move mountains. When they retreat to silos, everything stays as it was. So we create working teams that span functions, regions and hierarchies. The more open and genuine the collaboration, the greater the potential for innovation and efficiency.
We partner with change leaders who want a better way of doing business by helping them align strategy, culture and brand to make their teams, departments and businesses fly. In doing so, we’re building the collaborative cultures of the future that companies need to thrive. Achievements
• We helped lighting manufacturer Thorn re-launch a low cost product range that saw sales growth of 350% within three months
• We helped ASSA ABLOY transform their Yale brand into a digital-first consumer brand and used our collaborative design approach to create a global CX programme
• We helped drives maker Control Techniques rejuvenate its brand and growing sales by £200m as a result of the new culture and brand.
• We helped Identec Solutions, a leader in the Industrial Internet of Things, reduce 150 different product value propositions in to a cohesive system of five company-wide ones.
• We also streamlined their marketing by bridging the silos between sales and marketing, increasing content output by 200%.
• We helped Lighting Industry leader Zumtobel Group transition to a multi-brand sales platform, creating a consistent system for its six brands and winning 6 creative and effectiveness awards.
Overall, we have won 30 Creative and Effectiveness Awards globally for our engineering and manufacturing clients since 2018. We know of at least 7 people who got promoted after completing a project with us (last 3-4 years)
ScaleUp Africa LtdCo-Founder
Jan. 2019 - Aug. 2022AccraScaleUP Africa’s vision is to be a prolific innovator in the SME Support space; a notable Venture Builder and Growth Lab. We believe that our innovative Approach will have a positive domino effect; growing economies across Africa. We are committed to strengthening value chains to find the best ways to solve problems together. We care about social impact and bring a strong Partner network to help SMEs with the resources required to move towards growth. What we offer is professional services to Foundations, Corporations, DFI's, Philanthropists and established SMEs to solve our most pressing challenges together. Our focus is on growing and sustaining African and Diaspora businesses for long term economic growth legacy through our services, content, programs. Building a Pan-African ENTERPRISE Growth COMMUNITY and solving problems together at SCALE through : 1. SME GROWTH & INNOVATION Labs/Programmes - Corporate Sponsorship /Retainer for physical /virtual programmes - Facilitation / Strategy Review using IGNITE Framework/Skills/Competencies Tool > Ministry/Hiring?
- Corporate Innovation, Impact and Sustainability Advisory
-Corporate CSR /ESG/ SME Growth Program Consulting e.g. delivering an ‘’SME Innovation Program’’ + Securing Procurement & Channel opps for SMEs 2. TECHNICAL ASSISTANCE - Fees one stop business services shop for Foundations, Investors, Philanthropic Programmes
3. ‘MATCHMAKING’ - Fees from channel partners, networks, experts, investor readiness and intro services
4. BRANDING/MASS MEDIA/COMMS Services - Commissions/Distribution Fees
TroTro TVBusiness Advisory & Board Member
Jul. 2018 - Dec. 2022Accra, GhanaAs they say, the times they are changing and so are consumers. We have changed, evolved, tweaked and manipulated the consumer journey so many times our heads are spinning!!! FACT: Consumers are multi faceted, with lots of layers, intricacies and requirements and as Brand owners it is sometimes difficult to reach them... Solution: Be part of their journey and reach them through innovative ways... enter Trotro TV. On any given day people spend on average about 3hrs on public transport to and from home with little time to watch your ads or content on TV, listen to it on the radio, or even notice a billboard or adshel. Trotro TV is not looking to replace the traditional medium but to be part of it. To be part of the ecosystem of the consumer journey. We have advertising screens in over 300 station cars (Trotro's) in the Greater Accra region. Why use us?
- We reach the unreachable
- Targeting over 70% of the population
- You cannot avoid our medium
- Most dynamic form of advertising in Ghana
- Less than 50% of the population own a TV
- Delivering over 30,000 guaranteed impressions a day Get in touch to discuss how we can help your brand reach the unreachable - www.trotro.tv
Publicis OneRegional Business Director
Jul. 2016 - Apr. 2018AccraRegional business lead on the biggest account – MAGGI. Brand guardian across 22 regions, managing partner agencies in 2 key markets Ivory Coast and Nigeria. Regionally leading research, insights, digital trends and social media strategy, implementation and analysis. Managing a team in client service, creative and digital.
Inesfly Africa LtdChief Communication Officer
Jan. 2016 - Jun. 2016South Industrial Area, AccraObserved, analysed and developed a strategic communications plan. Mapped out and devised strategic pillars which were embedded in the values and vision of the business taking into consideration the following areas: - CSR: established our goals for the year, mapped out stakeholders to engage with and messaging to carry our agenda forward - Brand: set in place a yardstick to guide our look and feel across internal and external communications. Developed a set of Guidelines for all marketing communications materials.
- Social Media &Digital: Worked closely with the digital agency with devising our messaging taking into consideration our strategic pillars.
- Stakeholder engagement: Researched, developed and managed a database of stakeholders across media, health departments, marketing partners, business and investment partners, customers and employees.
- Customer Service: researched and advised on developing a customer charter and journey which fitted into the culture of the organisation. Vetted external agencies to assist in training and development of employees to become more customer centric. Assisted with the styling and development of our first customer showroom taking into consideration our strategic pillars for growth.
- Internal Communications: Set in motion a plan to develop internal engagement, employee orientation, culture and values.
- Events: Researched and Mapped out exhibitions, conferences to attend and participate in, in West Africa. - Advertising: Mapped out strategy for a full 360 Campaign across TV, Radio, OOH, Press, Digital and Experiential.
SCANAD GhanaBusiness Head - Client Services
Aug. 2014 - Dec. 2015AccraStrategic lead and brand guardian. My clients include; Clean Team Toilets, Access Bank, DKT, Kenya Airways, BIMA Personal Insurance, Unilever, OLAM Ghana. With my team we manage their Brand strategy, brand communications, Above and below the line advertising, digital and social media. Our strength is in our expertise and our expertise is understanding brands and consumers a like. We are known to 'spark conversations' and get to the truth of any brand.
SCANAD GhanaBrand Partner
Mar. 2013 - Aug. 2014AccraManaging and growing clients businesses ranging from Telco's to Consumer goods. Client relationship development, Marketing and Brand strategy and maintaining the highest level of customer satisfaction.
INTROFreelance Marketing Consultant
Apr. 2011 - Jul. 2011FarringdonDeveloping the Intro proposition and showcasing the expertise and talent that sets Intro apart. My role involved brand development, PR, developing a social media strategy and business development.
LivsforfashionFounder & CEO
Jan. 2011 - Jan. 2016London, United KingdomBringing African print to the masses by showcasing fashion designers from Ghana. Hosting fashion shows, trunk shows, connecting with buyers and promoting creativity in Ghana
FurtherMarketing & New Business Manager
Mar. 2010 - Mar. 2011
SAS DesignClient Relationship Manager
Sep. 2004 - Aug. 2007
Design BridgeNew Business Manager
Jan. 2003 - Dec. 2004
Basten Greenhill AndrewsNew Business executive
Jan. 2002 - Dec. 2003London, United Kingdom
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