Laura Pascual

Marketing & Comms Manager @Fuego

SpainEmail Marketing ManagerEvent Producer💸 MarketingCopywriterCommunity ManagerBrand Marketing ManagerCommunications ManagerPR ManagerContent Manager

As Marketing & Comms Manager at Fuego, I have successfully developed and implemented strategic marketing plans that significantly increased the company's visibility and customer engagement. I have also excelled in coordinating public relations efforts, leading to positive media coverage and brand recognition. I've managed and optimized the company's social media presence, resulting in increased follower count and engagement rates. Furthermore, I've overseen successful product launches and marketing campaigns that boosted sales and customer retention.

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Work Background

Fuego Camina ConmigoMarketing & Communication manager

Sep. 2023Campaign planning and execution, content management, event organization. Collaboration with other departments and external stakeholders. Responsible For supporting and managing various projects and campaigns to ensure that marketing objectives are met efficiently and Marketing objectives are met efficiently and effectively. Advertising Account Coordinator

ManglarMarketing & Communication manager - Community builder

Feb. 2022 - Sep. 2023- Collaboration in the creation of the project from scratch - Collaboration in the design & creation of the new brand and management of its communication channels. - 360º campaign management (On & Off) - Vendor management, organization, and prioritization of time and tasks & marketing of the product - Responsible for driving the development, execution, measurement, and growth of the community - Development and execution of agreed strategy within a marketing plan for the brand. - Development and execution of marketing campaigns, with subsequent analysis of results against established objectives. - Stakeholders' & client's relationship management - Problem-solving and solution design to address customer needs and issues as well as day-to-day management and coordination.

VMLY&RProject manager Mkt & Comunicación

Jun. 2018 - Feb. 2022Barcelona y alrededores, España- Direct contact with clients to optimize relationships by transmitting the confidence and support they need. - Collaboration and brand strategy management - 360º campaign management (On & Off) - Management of suppliers and internal team oriented to good results - Organization and planning of timings & deadlines - Ability to seize new opportunities that may arise based on market trends - Visualization of competitors' strategies - Presentations, meeting reporting, and reports & Invoicing

023 Content & MediaAccount executive - Producer

Apr. 2017 - Jun. 2018Barcelona y alrededores, España- Planning and definition of the required activities to deliver client campaigns -Management of external stakeholders and freelance providers - Organisation and management of the material needed for filming as well as to carry out the castings -Development of sales proposals and client presentations -Billing & invoicing-Direct client contact -Internal team management - Organizing production crew

Optima Network S.LAccount Executive

Jun. 2014 - Apr. 2017

Ability English School SydneySydney

Aug. 2014 - Dec. 2014Sydney, New South Wales, Australia

2BPURPLEPublic Relations, Events and Branding

Feb. 2014 - Jul. 2014

2BPURPLEInternship

Sep. 2013 - Jan. 2014BarcelonaInternship while finishing Advertising and Public Relations degree. In charge of public relations, brand image and content management.