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Work Background
Marketing Content Writer
PolygroupMarketing Content Writer
Aug. 2022Hong Kong SARCreate engaging and relevant Funsicle, Lumations and private label content across various channels: including website copy, product packaging, PR, social media, mailers, and blog posts.
Digital Content Writer
Global Logistics Internet SADigital Content Writer
Jul. 2016 - Aug. 2017Cape Town Area, South Africa• Managed all social media, website and marketing content for in-house brand lottery brands e.g. in-house brand Lotto247 • Wrote and managed all content for the Keno online lottery site & mobile platform • Lead writer for all web content for Play Huge Lottos: including site copy, product descriptions & marketing mailers • Conceptualised and wrote all marketing content for Lottoworx brochures • Optimised all copy for existing sites and games • Reported on best UX and copy practices to improve customer journeys
Content Strategist, Digital Copywriter and Social Media Marketer
Saatchi & Saatchi SynergizeContent Strategist, Digital Copywriter and Social Media Marketer
May. 2013 - Jun. 2016Cape Town Area, South Africa• Writer & editor of SEO & digital copy for a diverse range of over 60 local & international clients: including blogs, website copy, paid media ads, product descriptions and feature articles • Edited internal work of my content team including articles, presentations & proposals • Devised both short and long-term digital marketing and content strategies for clients according to their needs • Notable Clients included Ariel Detergent, Head & Shoulders, Toyota, BetterLife Home Loans, Sage Accounting, Club Med South Africa, ADT Security, Amarula, Richelieu and Nederburg
Student
Rhodes UniversityStudent
Jan. 2008 - Nov. 2011Grahamstown Area, South Africa• Bachelor of Arts Degree: Journalism & Media and Political & International Studies • Bachelor of Arts Honours Post Graduate Degree: Political & International Studies Credits: • History of Music 3 • Sociology 1 • English Literature 1 & 2
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